Wellbeing: Active Lifestyles

We will enable three million people to be physically active by investing in grassroots programmes which support active lifestyles by 2020. 

Encouraging Active Lifestyles

We know that physical inactivity is a significant problem in Great Britain and we want to play our part in encouraging active lifestyles. Cost and inconvenience are the two main barriers that people face in becoming active. For these reasons, we’ve invested in a series of partnerships with local organisations who are bringing communities together to enjoy free, social activities where they live, in order to get one million people moving in Great Britain.

In 2014 we launched ParkLives, a nationwide, long-term programme of fun, free, activities in community parks in major cities. Partnerships exist with local authorities in Newcastle, Birmingham, the London Borough of Newham, Nottingham, Manchester and Glasgow. In 2015, throughout the spring and summer months, the programme offered more than 9,000 hours of free, informal activities from Tai Chi to rounders in over 153 parks for all ages and abilities.

In 2015, we continued our partnership with the charity StreetGames which gives young people from disadvantaged communities access to sport. This programme reached more than 33,000 people through 300 neighbourhood and multi-sport festivals.

Further resources

See our ParkLives video

www.coca-cola.co.uk/stories/health/get-active/get-active-with-parklives

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22 May

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