HONEST® arrived in GB in 2016 and is certified organic by the Soil Association and made with recyclable PlantBottle™ packaging.

The brand taps into a number of consumer preferences including organic, low calorie, refreshment on-the-go and a desire to support ethical mission-driven brands and businesses.

HONEST® Kids was launched in 2017 and is available in three flavour variants including Appley Ever After, Berry Berry Good and Twisted Tropical Punch. The range contains fruit juices, filtered water and natural flavours for great tasting refreshment and is available in 6 x 200ml multipacks, with each bottle containing a PET sports cap for families on-the-go.

Rolling out throughout 2018, the HONEST Coffee range is available in two variants - Latte and Mocha. Made with Arabica beans, the 42.5% coffee content and lower sugar delivers a taste profile that is less sweet than some RTD coffee options, appealing to consumers who want a more authentic cold coffee experience.

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