News & Events
Thursday 09 March, 2017
Schweppes Sparkling Juice Drinks launches sleek new 250ml can
Coca-Cola European Partners (CCEP) has launched a new 250ml can format for Schweppes Sparkling Juice Drinks to offer more soft drink choices whilst helping retailers tap into the consumer preference for premium products to consume whilst on-the-go.
Schweppes Sparkling Juice Drinks, made with natural flavourings and with no added preservatives, will now be available in a smaller 250ml can from the end of March. The new format replaces the 330ml can and will appeal to health conscious consumers looking for an adult soft drink that doesn’t compromise on quality or taste. The drink has only 50 calories per 250ml portion, and comes in Grapefruit and Blood Orange and Lemon and Elderflower flavour variants.
The new format has a sophisticated, sleek and modern packaging design, which taps into the growing trend for premium adult soft drinks for instant consumption occasions. An exciting sampling plan across the summer will help to deliver the launch of the new 250ml can format.
Simon Harrison, operational marketing director GB at Coca-Cola European Partners, said: “The new, sophisticated pack design will standout on shelves and convey the premium credentials of the Schweppes Sparkling Juice Drinks brand to shoppers wanting something different to their usual soft drink choice.
“The 250ml can size will offer consumers a low calorie, great tasting option whilst delivering an ideal accompaniment for food occasions whilst on-the-go. We’re confident that the new look and size that will help retailers boost their sales of adult soft drinks.”
Coca-Cola European Partners Customer Hub Contact Details
Tel. 0808 1 000 000
For more information please contact: Bethany Willetts | 0121 314 4194 | firstname.lastname@example.org
About Coca-Cola European Partners:
Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.
In Great Britain (GB) we employ some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.
We make sell and deliver the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Coca-Cola Life, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau smartwater, Powerade, Oasis, Appletiser and 5 Alive. In GB we also make, sell or deliver Monster, Relentless and Capri-Sun.
 Adult Special’ instant consumption drinks value is growing by 4%, Nielsen, Total GB, Value, MAT to 17.12.16