News & Events

Wednesday 04 October, 2017


Schweppes enters next chapter of its 234 year history with biggest ever GB brand investment

the ultimate mixer schweppes 1783 skittle bottle
  • Schweppes Classic unveils new skittle-inspired bottle and fresh brand design
  •  New naturally flavoured premium mixer range Schweppes 1783, launching in November
  •  Supported by a £6.6million integrated marketing campaign 

Schweppes, the nation’s favourite mixer brand[1], has announced its biggest GB investment in over 200 years. Responding to the growing demand for premium mixers, the investment includes the launch of a new premium skittle-shaped bottle that pays homage to its longstanding heritage and a brand new range of naturally flavoured mixers for discerning drinkers.

The Schweppes Skittle Bottle

Rolling out this October, the new Schweppes bottle is modelled on the original Schweppes skittle which was blown and formed in a single piece by inventor Jacob Schweppe back in 1783. In a respectful nod to the brands’ original design, the curves will be reinstated delivering a shape which helps create optimum effervescence.

The iconic yellow Schweppes sash, arguably the most recognisable expression of the Schweppes brand, will sit at the neck of the new bottle which features an embossed fountain design to signify the bubble explosion contained within the tonic, which provides the unique bite that the brand is renowned for.  The Schweppes range is available in 125ml and 200ml glass bottles for the licensed channel.

Schweppes 1783

To excite the more adventurous consumers, Schweppes is unveiling a new distinguished range of naturally flavoured premium mixers called Schweppes 1783. Expertly crafted by mixologists for consumers to explore, the range features Schweppes’ renowned effervescence in combination with unmatched natural flavours. Available in 200ml skittle glass bottles, a golden Schweppes sash and black livery will differentiate the range on any back bar whilst delivering a premium finish.

The five-strong mixer range features Crisp Tonic Water, Light Tonic Water and Golden Ginger Ale as well as two unique flavoured tonics; Salty Lemon Tonic Water and Quenching Cucumber Tonic Water. Each flavour is carefully created to marry perfectly with the finest spirits to elevate the taste sensation, and contains the unrivalled effervescence that makes Schweppes the number one mixer brand in GB[2].

Biggest Ever Marketing Campaign

Schweppes 1783 will engage consumers, drinks aficionados and bartenders through a programme of tasting experiences at festivals and nationwide cocktail events, PR and digital and through engagement with Schweppes’ Drinks Experts which include Tony Conigliaro of 69 Colebrooke Row and Bar Termini.

The Schweppes Classic range is being supported by a £6.6 million campaign between October and December 2017, which includes Out-Of-Home, TV and cinema advertising as well as sponsorship of the Jonathan Ross Show, experiential marketing and a digital campaign. The new Schweppes skittle bottle was revealed for the first time at London Cocktail Week where consumers took part in a flavour experiment in a multi storey lab room from the 1800’s at the Cocktail Village in Spitalfields Market.

Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Schweppes is an iconic brand with a strong British heritage, and 2017 marks a new chapter in the brand’s long and impressive history. Our new signature shaped skittle bottle will provide a premium exterior to the popular liquid and effervescence bottled inside.

“Our new Schweppes 1783 range combines the perfect carbonation and balanced taste of Schweppes with natural ingredients and unique flavours. We have taken the time to seek guidance from mixologists and drinks experts to create this distinguished range of mixers that will appeal to new age of mixer drinkers that are keen to discover new taste combinations.

“In short, the last quarter of 2017 is going to be massive for the Schweppes brand. The new look of Schweppes Classic, arrival of Schweppes 1783 and the unprecedented marketing support will continue to energise one of GB’s most loved soft drink brands in a year whereby we’re celebrating 225 years since Jacob Schweppes first came to London with his bottled bubbles. We’re confident the new campaign will encourage trial of the new 1783 range and drive sales and category growth for our customers.”

 

Coca-Cola European Partners Customer Hub Contact Details

Email: connect@ccep.com

Tel. 0808 1 000 000

For more information please contact: Beth Meads | 0121 314 4195 | beth.meads@citypress.co.uk

About Coca-Cola European Partners:

Coca-Cola European Partners (CCEP) is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In Great Britain (GB) we employ some 3,800 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of our products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

We make sell and deliver the following products in GB for TCCC: Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau smartwater, Powerade, Oasis, Appletiser and 5 Alive. In GB we also make, sell or deliver Monster, Relentless and Capri-Sun.



[1] AC Nielsen MAT to 01.07.17

[2] CGA on Premise Measurement Service Data to 20.05.2017

 

 

 

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