News & Events

Tuesday 15 November, 2016


Schweppes brings a Christmas twist to retailers & shoppers

Coca-Cola European Partners (CCEP) is supporting retailers during its busiest season with 12 new festive cocktail recipes. Named the ’12 Twists of Christmas’, Schweppes has partnered with Diageo to create 12 Christmas themed cocktails, tapping in to the growing trend of consumers experimenting with special drinks to celebrate the festive season at home with friends and family.

The cocktail recipes will feature on the back of Schweppes labels, providing recipes for consumers to master the perfect serve of cocktails including Merry Mule, Sour Sleigh Ride and Mistle-Sloe Gin. These new seasonal drinks are made using a mix of the Schweppes portfolio, including Schweppes Tonic Water, Schweppes Ginger Ale and Schweppes Lemonade. To also meet the growing consumer trend for lighter cocktails, Schweppes has co-created 5 of the 12 festive recipes from the Slimline range; including Elderflower Tonic, Bitter Lemon, Ginger Ale, and Lemonade and Tonic.

Not only does this on-pack inspire shoppers with creative Christmas Cocktail ideas, it also encourages additional basket spend, by listing the ingredients needed to make their drink of choice. This includes the recommended alcohol brand and garnishes such as cloves, cinnamon sticks, pomegranate seeds, rosemary, olives, cranberries and mint. The recipes also have a ‘Pro’ option for shoppers who are a little more experimental and confident in crafting their drinks.

Schweppes, purchased by 1.9million consumers at Christmas[1], will also be supporting the festive activity with out of home, digital and cinema advertising and POS for retailers.

Simon Harrison, commercial director for Schweppes at CCEP, said: “Consumers are looking for a quality, premium drink during the festive season that they can impress their guests with, and the new Schweppes ‘12 Twists of Christmas’ offers a fantastic choice of cocktails from the nation’s favourite mixer brand[2].  

ENDS

Coca-Cola European Partners Customer Hub Contact Details

Email: connect@ccep.com

Tel. 0808 1 000 000

For more information please contact:

 

Bethany Willetts | 0121 314 4194 | bethany.willetts@citypress.co.uk   

About Coca-Cola European Partners:

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In Great Britain (GB) we employ some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

We make, sell and deliver the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Coke Life, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau smartwater, Powerade, Oasis and 5 Alive. In GB we also make, sell and deliver Monster, Relentless, Appletiser and Capri-Sun.

 



[1] CGA Christmas Report 2015

[2][2] AC Nielsen MAT to 02.07.16

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