News & Events

Monday 08 May, 2017


Parklive from Coca-Cola GB returns for its fourth consecutive year with a partnership with Spar

Coca-Cola European Partners (CCEP) is pleased to announce a partnership with SPAR to help bring its ParkLives community programme to life across England, Scotland and Wales this summer.

Starting in April and running all summer, ParkLives is a community initiative which brings consumers together to enjoy their local parks and green spaces. Taking place daily throughout the spring and summer months, the fun, free programme of activities are delivered in partnership with local Councils.

 

Open to people of all ages and abilities in local parks, the activities are run by an enthusiastic team of specially trained local session leaders and volunteers. ParkLives offers a wide variety of free sessions that anyone can join in to have fun, make friends and learn new skills.

 

The 213 SPAR stores taking part are all within a mile of a ParkLives active park, so that it’s no more than just a short walk. SPAR is supporting the event in participating stores with in-store POS, social media, SPAR Radio and exclusive SPAR shopper prizes. There will also be a special retailer incentive of £1,000 for the best ParkLives in-store activation.

 

Debbie Robinson, SPAR UK Managing Director said: “We have chosen to work with Coca-Cola on this project because of the work SPAR stores do in local communities. This programme is about adding value to the consumer relationships that already exist between our stores and the communities they serve.”

 

Gary Black, Director of Wholesale & Convenience at Coca-Cola European Partners GB (CCEP) said: “We’re delighted that SPAR is partnering with our ParkLives programme this year as it will help raise awareness of the free activities to more consumers in the local areas in which the scheme operates in. With an extended range of activities on offer this year, and all still free to local people, we hope that even more will join in.”

 

Now in its fourth year, ParkLives runs in 10 cities nationwide as well as reaching many more locations through a partnership with StreetGames, the long-standing charity partner of Coca-Cola that brings sports and activities to the doorsteps of disadvantaged communities across the UK.

 

ENDS

About ParkLives:

ParkLives is an initiative from Coca-Cola Great Britain, launched in 2014, run in partnership with local authorities across the UK. The programme offers thousands of fun, free activities in local parks, encouraging people across the UK to enjoy the green spaces in their local community.

Glasgow is one of 10 cities taking part in ParkLives 2017. It is joined by Dundee, Southampton, Newcastle, Manchester, Stoke-on-Trent, Swansea (including Neath Port Talbot and Bridgend local authorities), Birmingham, the London Borough of Newham and Nottingham.

www.parklives.com

About SPAR (UK) Ltd

  • SPAR is the UK's leading convenience store group with total sales in excess of £12 billion
  • Thousands of neighbourhoods across the UK feature a SPAR store
  • SPAR services nearly 2,700 stores and employs over 40,000 people in the UK
  • SPAR is a symbol group, which means individual SPAR members remain independent but enjoy access to collective buying and the marketing power of a strong corporate brand
  • SPAR celebrates its 60th anniversary in the UK in 2017

Website: www.spar.co.uk

Twitter: @SPARintheUK

Facebook: https://www.facebook.com/SPARintheUK/

Back to top