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Thursday 21 September, 2017


Oasis set to giveaway remaining 2017 marketing budget with new quirky on-pack promotion

Oasis 2017 on-pack

 

  • Promotion offers consumers the chance to win a share of £34,672, Oasis’ remaining marketing budget for 2017
  • Prize packages range from £17.61 to £661.48, with a bonus prize of £1,515.58
  • Promotional packs available from 25th September

  Coca-Cola European Partners (CCEP) is launching a new on-pack promotion across its Oasis brand, the number two immediate consumption juice drink in GB[1].  The light-hearted, yet disruptive promotion will run across all flavour variants giving consumers a chance to win a share of Oasis’ remaining 2017 marketing budget.

 The new ‘Win a Cut of Our Remaining Marketing Budget’ promotion will run between 25th September and 5th November, and will offer consumers the chance to win between £17.61 and £661.48 of the brand’s £34,672 marketing budget. One lucky person will also receive a bonus prize of £1,515.58.

 Consumers must enter a unique code on promotional packs to be entered into a prize draw, with more than 1,000 winners selected at random ‘winning moments’ throughout the competition period.

 The limited edition promotional packs will appear across Oasis’ 500ml plain and PMP packs and will be supported by the brands annual £3million marketing campaign, which includes out-of-home and digital advertising and in-store POS centred around the lunchtime occasion.

 The quirky campaign is designed to be refreshingly honest to engage with the brand’s core target audience of 16-24 year olds, with an innovative prize supported by ‘always on’ communications throughout the competition period.

The promotion is set to help retailers increase their sales by tapping into the popularity of the £298.7million instant consumption juice drinks sector, of which Oasis is the number two brand[2].

Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Our new ‘Win a Cut of Our Remaining Marketing Budget’ promotion maintains the unique tone of voice of the Oasis brand, and is another example of how we’re engaging consumers, delivering an original and fun promotion that will appeal to a  young adult target audience.

 “The prospect of winning part of our marketing budget will encourage both existing and new consumers to buy the much-loved juice drink brand, helping wholesalers and retailers to maximise their sales.”

This activity follows the rebrand of Oasis Lights to Oasis Zero and the launch of Oasis Kiwi Apple Sour and Apple Cherry Sour flavours designed to excite and engage consumers whilst helping to drive sales for retailers.

The core Oasis range, which includes Summer Fruits, Citrus Punch and Mango Medley, is low in calories with 4.1g of sugar per 100ml. Oasis Sour flavours include 0.6g of sugar per 100ml and Oasis Zero 0.5g of sugar per 100ml.

 

 

Coca-Cola European Partners Customer Hub Contact Details

Email: connect@ccep.com

Tel. 0808 1 000 000

For more information please contact: Leila Taleb | 0121 314 0728 | Leila.taleb@citypress.co.uk

 

About Coca-Cola European Partners:

Coca-Cola European Partners (CCEP) is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In Great Britain (GB) we employ some 3,800 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of our products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

We make sell and deliver the following products in GB for TCCC: Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau smartwater, Powerade, Oasis, Appletiser and 5 Alive. In GB we also make, sell or deliver Monster, Relentless and Capri-Sun.

 

 


[1] Weekly Nielsen Data MAT w.e 01.07.2017

[2] Weekly Nielsen Data MAT w.e 01.07.2017

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