News & Events

Tuesday 27 June, 2017


New Perfect Serve training & Reward programme

NEW PERFECT SERVE TRAINING & REWARD PROGRAMME

TO SUPPORT BAR STAFF FROM COCA-COLA

  • New online content, branded materials and reward scheme will help bar staff prepare the perfect Coca-Cola serve
  • The Perfect Serve programme also highlights consumer preference for the Coca-Cola glass bottle in the licensed trade

 

Coca-Cola European Partners (CCEP) is launching a new Perfect Serve programme to help licenced operators grow their soft drinks sales by confidently offering choice, delivering the perfect serve every time and knowing when to offer a second drink to drive transactions as 70% of consumers say they would order another drink if asked[1].

 

With 15%of hospitality venue sales coming from soft drinks[2], the Coca-Cola Perfect Serve platform emphasises the importance of providing a quality experience for consumers who are not drinking alcohol.

 

A new video hosted at www.cocacolaperfectserve.co.uk plus on-site customer demonstrations will launch in June to show participating venue staff how to pour the perfect serve of a chosen Coca-Cola product. The programme is divided into three simple steps:

  • Perfect Choice – Offering a choice of the three Coca-Cola variants plus bottle or draught
  • Perfect Serve – Importance of glassware, volume of ice and garnish
  • Perfect Time – When to offer a second drink to drive spend

 

The programme will also be supported by trade press advertising and branded in-house support materials like posters and leaflets to prompt staff to deliver the perfect serve of Coca-Cola every time and to make consumers more aware of the Cola-Cola options available. As part of the initiative, participating venues will be mystery shopped from the end of August until the end of November. Bar staff following the Perfect Serve steps will be instantly rewarded with £20 of Amazon vouchers to spend how they choose[3].

 

Additional features of the Coca-Cola Perfect Serve website include details on how best to describe the three Coca-Cola variants to consumers and an easy contact form to get in touch with CCEP’s Customer Hub to enquire about barware or products.

 

 

 

 

 

 

 

Rob Harris, Out-of-Home Director GB at CCEP, said: “One in five UK adults are now teetotal[4], but when they go out to a bar or restaurant they still want a perfectly served drink that stands apart from what they would have at home or on the go. Our Perfect Serve programme is about helping venue staff deliver that premium soft drink experience consistently.

 

“The programme also reveals new research that says that 75% of guests prefer their Coca-Cola to be served from the original glass Coca-Cola bottle[5] whilst in a licensed environment. But with only 1 in 4 licensed outlets[6] stocking this format, the platform shines a light on a huge trade opportunity to respond to what consumers actually prefer.

 

“We want bar staff to be proud of the drink they are serving and the premium glassware and iconic Coca-Cola glass bottles equip them with the tools to boost their sales and reputation for serving quality, whilst giving their guests a reason to come back for a second serve, and a repeat visit.” 

 

ENDS

 

For more information please contact: Bethany Willetts | 0121 314 4194 | bethany.willetts@citypress.co.uk

About Coca-Cola European Partners:

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In Great Britain (GB) we employ some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

We make sell and deliver the following products in GB for TCCC: Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Coca-Cola Life, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau smartwater, Powerade, Oasis, Appletiser and 5 Alive. In GB we also make, sell or deliver Monster, Relentless and Capri-Sun.

 

 

 

 



[1] OnePulse Real-Time Digital Market Research, 500 respondents, M&F, 18-65 16/02/17

[2] CGA On Premise Measurement Data to P01 28/01/17

[3]The reward only applies to staff following the Perfect Serve steps while being mystery shopped.

[4] Office for National Statistics ‘Adult drinking habits in Great Britain: 2005 to 2016’, 03/05/2017

 

[5] OnePulse Real-Time Digital Market Research, 500 respondents, M&F, 18-65 16/02/17

[6] CGA MAT 25.03.2017

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