News & Events

Monday 11 March, 2019


NEW CAPRI-SUN ADVERTISING CAMPAIGN CELEBRATES THE BRAND’S ‘FILTER FREE’ CREDENTIALS

 

Coca-Cola European Partners (CCEP) has unveiled a new advertising campaign for Capri-Sun original to highlight that the brand contains no preservatives, colours or artificial sweeteners, making it a great-tasting option for parents buying a juice drink for the whole family. The campaign follows Capri-Sun original’s 50% reduction in sugar, which took place in 2018.

The new advert sees the return of the brand mascot ‘Sunny’ posing for selfies and switching between different filters. The campaign plays on the popular consumer trend of hash-tagging ‘No Filter’ to show that a selfie is good enough without the need for editing, just as Capri-Sun original tastes and looks great without any added sweeteners, colours or preservatives.

The new advertising campaign runs from the 11th March until the Autumn as part of an integrated campaign to help retailers increase sales of the much-loved brand, which is the largest kids juice drink in GB, 48.1% bigger than the nearest branded competitor[1].

Simon Harrison, Vice President, Commercial Development at Coca-Cola European Partners GB, said: “We know that parents are increasingly scrutinising the food and drink choices they make for their families and are choosing products that are perceived to be more natural. The new TV advert highlights that Capri-Sun original is ‘filter free’ and contains no artificial sweeteners, colours or preservatives whilst maintaining the fun and light-hearted nature that the brand is famous for.

With more than 1.2million people tagging #nofilter in 2015, and this number increasing year on year[2], the campaign is set to resonate with consumers, young and old.”

The new TV advertising campaign follows the launch of 330ml Capri-Sun Cherry earlier this year.

 

Coca-Cola European Partners Customer Hub Contact Details

Email: connect@ccep.com

Tel. 0808 1 000 000

For more information please contact: Kate Spree | 0121 314 9458| kate.spree@citypress.co.uk

About Coca-Cola European Partners:

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In Great Britain (GB) we employ some 3,800 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

We make sell and deliver the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Coca-Cola Life, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau smartwater, Powerade, Oasis, Appletiser and 5 Alive. In GB we also make, sell or deliver Monster, Relentless and Capri-Sun.

 



[1] Nielsen Total GB, Value MAT 29/12/18

[2] https://gramista.com/blog/top-four-reasons-to-use-nofilter

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