News & Events

Wednesday 11 October, 2017


New biggest ever Halloween campaign from Fanta

  • Halloween packs get ghoulish makeover from artist Noma Bar
  • Halloween edition 150ml cans of Fanta zero-sugar variants for parties

Coca-Cola European Partners (CCEP) is pleased to announce the biggest ever Halloween campaign from Fanta, including exclusively designed packaging, smaller 150ml can multipacks and a advertising and experiential marketing campaign, to help retailers make the most of the second biggest seasonal selling event for soft drinks in Great Britain.[1]

The new ghoulish graphics on packs of Fanta have been specially designed by renowned Israeli artist Noma Bar and will run from 16th September to 11th November, encouraging young adults and gatekeeper mums to stock up for the seasonal occasion.

The packaging will appear on a range of plain and PMP formats, including 2L and 500ml PET bottles, 330ml and 6x330ml can multipacks, of Fanta Orange, Fanta Orange Zero, Fanta Fruit Twist and Fanta Fruit Twist Zero*. The Halloween themed packs will also co-inside with the arrival of the 500ml PET Fanta Twist bottle which made its debut in the 2L format earlier this summer.

The brand will also be introducing Halloween themed limited edition 12x150ml mini can multipacks of Fanta Orange Zero and Fanta Fruit Twist Zero. These formats are designed to appeal to consumers who are less frequent buyers of carbonated soft drinks but are looking to stock up on smaller formats for their Halloween festivities.

The Fanta campaign marks CCEP’s biggest ever investment in Halloween, and includes a multi-million pound marketing campaign that will feature themed in-store visuals, point-of-sale material, digital out-of-home advertising and experiential and virtual reality ‘Fright Night’ activity to drive awareness of the brand’s Halloween activities.

Simon Harrison, operational marketing director GB at Coca-Cola European Partners, said: “Halloween is now the fourth biggest retail event in Great Britain[2] and represents a huge opportunity for retailers and brands alike. Our Fanta Halloween campaign is bigger and better than last year and delivers a real point of difference thanks to the unique Noma Bar illustrations which will help retailers build excitement around the occasion, driving sales as consumers stock up for their celebrations.

 

ENDS

*Promotional packs include:

Fanta Orange: 2L, 330ml, 500ml, 4x330ml, 6x330ml, 8x330ml
Fanta Orange Zero: 2L, 330ml, 500ml, 6x330ml, 8x330ml
Fanta Fruit Twist: 2L, 330ml, 500ml, 6x330ml, 8x330ml
Fanta Fruit Twist Zero: 2L, 500ml, 6x330ml, 8x330ml

Coca-Cola European Partners Customer Hub Contact Details

Email:

Tel. 0808 1 000 000

For more information please contact: Emily Scott | 0121 314 7896 | emily.scott@citypress.co.uk  

About Coca-Cola European Partners:

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In Great Britain (GB) we employ some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of our products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

We make sell and deliver the following products in GB for TCCC: Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Coca-Cola Life, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau, Powerade, Oasis, Appletiser and 5 Alive. In GB we also make, sell or deliver Monster, Relentless, and Capri-Sun.

 

 


[1] Nielsen, Data to w/e 05.11.2016: Brand Health B3, Millward Brown, Halloween 2015

[2] Nielsen State of the Nation Survey, January 2016; Halloween Shopper: Mintel – Seasonal Shopping Autumn/Winter, April 2016

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