News & Events

Thursday 02 March, 2017


Monster Energy and Lewis Hamilton Announce Global Partnership

Triple F1 World Champion Lewis Hamilton joins forces with Monster Energy who will release a signature energy drink together.

Monster Energy is proud and excited to welcome three-time F1 World Champion, Lewis Hamilton, to the family. Our global partnership, which complements Monster Energy’s long-term sponsorship of the Mercedes-AMG Petronas Motorsport team, will see Lewis working in partnership with Monster separately from his racing endeavors.

Following a highly successful racing relationship with the Silver Arrows, which will continue, Lewis secured two of his last three world titles in 2014 and 2015. The 32-year-old sensation now joins a world class list of athletes, drivers, riders and personalities that make up the global energy roster.

“I’m super excited to announce that I’m going to be partnering with Monster Energy and working with them to bring out my own drink, which is something I’ve wanted to do since we began working together years ago.” said Lewis Hamilton.

“Monster Energy is such a cool brand. They are involved in so many great sports that I watch as a fan and participate in during my own spare time. It’s also a really exciting opportunity for me to meet and collaborate with other Monster athletes I admire. There are exciting times ahead.

“The Monster Energy brand culture and lifestyle really ts with my own and I’m proud to be a part of the Monster family.”

Chairman and CEO of Monster Energy, Rodney Sacks added, “Lewis is truly a remarkable athlete and talent who is a good friend of the company, so this is a natural progression for us both. Our partner with the Mercedes-AMG Petronas Motorsport team is a huge asset to the brand, and will continue strongly into the future. By now joining forces with Lewis in his personal capacity we look forward to celebrating even more wins through some collaborative, innovative activity, which our fans will be able to experience before long.”

 

###

 

About Monster Energy: Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, o-road, F1, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com

Back to top