News & Events

Monday 14 November, 2016


Holidays are coming as Coca-Cola gets Christmas countdown underway

Coca-Cola European Partners is adding a sprinkle of magic to the festive season as it unveils Coca-Cola’s Christmas 2016 activations, which include the return of its iconic television commercial and Truck Tour, and the launch of a brand new charity initiative to provide meals to those in need.

The first of two on-pack promotions from the number one soft drinks brand[1] sees Coca-Cola partner with FareShare. The UK-wide charity fights food waste and hunger, by redistributing good food that might otherwise go to waste, to charities and community groups that support vulnerable people. These organisations transform the food into nutritious meals, which they provide alongside life-changing support.

Through the activation, consumers can scan special labels on promotional 500ml PET bottles of new Coca-Cola Zero Sugar, Coca-Cola Classic, Diet Coke and Coca-Cola Life and 1.25ltr promotional bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke using their smartphones, and upload the images to a dedicated website. Each image upload will trigger a donation to FareShare that will provide one meal to someone in need, adding to the 18.3 million meals it provides each year nationwide.

Lindsay Boswell, CEO of FareShare said: “We have been working in partnership with Coca-Cola for the last two years, to make best use of their surplus stock within our food redistribution network. This on-pack campaign is an exciting development to our partnership, that will not only raise awareness of FareShare and the lifeline we provide to charities working with hungry and vulnerable people, but will also raise vital funds to support our operation, helping us to redistribute more food to more people in need.”

Meanwhile, the anticipated Coca-Cola Christmas Truck Tour is back again for 2016. This year it will visit 43 locations around Great Britain, helping to support retailers located nearby by building consumer excitement around the festive season. Samples of Coca-Cola Zero Sugar, Coca-Cola Classic and Diet Coke will also be available to consumers.

The tour will be promoted on future consumption formats, including 1.75L bottles and 330ml can multipacks of Coca-Cola Zero Sugar, Coca-Cola Classic and Diet Coke. The promotional packs will also give consumers a once-in-a-lifetime chance to win a visit from the iconic truck to their home a few days before Christmas. A festive gift hamper is also up for grabs, containing electrical goods and gift vouchers worth £5,000.

These promotions will launch from the beginning of November, helping to build excitement ahead of the first airing of the much-loved ‘Holidays are Coming’ advert in mid-November, hailed by many as the official start of Christmas.

Caroline Cater, operational marketing director GB at Coca-Cola European Partners, said: “Coca-Cola is synonymous with Christmas, and this year’s festive campaign offers a blend of exciting experiences to bring the season to life, together with opportunities to provide meals to people in need across GB, reinforcing the spirit of Christmas as the season of giving.”

 “The arrival of our Christmas Truck Tour into towns can help retailers further drive sales, at a time when the soft drinks market already typically sees a spike. 95% of households purchased soft drinks last year[2] on the lead up to Christmas, and we’re confident that these promotions will help to boost sales this year, ensuring that the Coca-Cola brand is once again the Christmas drink of choice.”

The Coca-Cola Truck Tour stops will be revealed on 4th November on cocacola.co.uk/trucktour. 

Coca-Cola European Partners Customer Hub Contact Details

Email: connect@ccep.com

Tel. 0808 1 000 000

Ends

For more information please contact: Laura O’Meara | 0121 314 4195 | laura.omeara@citypress.co.uk 

About Coca-Cola European Partners:

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In Great Britain (GB) we employ some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

We make sell and deliver the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Coca-Cola Life, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau smartwater, Powerade, Oasis and 5 Alive. In GB we also make, sell or deliver Monster, Relentless, Appletiser and Capri-Sun.

About FareShare

FareShare is a UK-wide charity that tackles food waste and hunger. FareShare redistributes in-date, good food from the food & drink industry, that would otherwise go to waste, to frontline charities and community groups that support vulnerable people, including homeless shelters, children’s breakfast clubs, and domestic violence refuges. These organisations transform the food into nutritious meals, which they provide alongside life-changing support.

In 2015/16, FareShare redistributed 9,070 tonnes of food to 2,489 charities and community groups, enough to provide 18.3 million meals for people in need with an estimated value to the charity sector of £19.6 million. FareShare helped to feed 211,565 people every week. To find out more, please visit www.fareshare.org.uk


[1] AC Nielsen MAT to 02.07.16

[2] Kantar World Panel 8 w/e 03.01.16

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