News & Events

Thursday 18 September, 2014


Glacéau vitaminwater pedals forward on-pack promotion

Coca-Cola Enterprises Ltd is helping its customers tap into the strong performance of flavoured water[1] by launching a new Glacéau vitaminwater on-pack promotion giving shoppers the chance to win a Quella fixie bike.

The ‘Design a Bike and Win it’ competition will give consumers the opportunity to personalise their own bike online, helping retailers target bike enthusiasts and those with an interest in design. Each design will be entered into a prize draw with the opportunity of winning one of 100 Quella bikes with a RRP of £649.

The promotion will be communicated with on-pack neck collars and entrants all receive 25% off a Quella Bike.

The competition is running from now until 23rd November on promotional bottles of Glacéau vitaminwater and retailers will be supported with POS materials to help increase visibility in-store.

Caroline Cater, operating marketing director for Coca-Cola Enterprises, said: “Flavoured waters have performed well over the past year with the sector growing by 13.7%[2]. This on-pack promotion builds on this growth and forms part of an ongoing programme of investment in the Glacéau vitaminwater brand to help retailers drive sales. 

“This activity follows the successful ‘Shoot to Win’ campaign and we aim to build on this growth throughout the rest of the year. The promotion is an exciting and effective way for retailers to engage with consumers by providing a fun and engaging mechanic. We encourage retailers to stock up now on the new promotional packs.”

 

 

ENDS

For more information contact Lucy McDade on 0121 314 4106 or lucy.mcdade@citypress.co.uk

 


[1] Nielsen MAT w/e 05/07/2014

[2] Nielsen MAT w/e 05/07/2014

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