News & Events

Tuesday 17 April, 2018


GLACÉAU SMARTWATER UNVEILS SUPERMODEL JOURDAN DUNN AS NEW UK AMBASSADOR

  • Premium bottled water brand announces new partnership with British supermodel Jourdan Dunn
  • New multi-platform campaign launching this Spring will showcase how GLACÉAU smartwater is an important part of Jourdan’s busy lifestyle

17th April 2018, London: Coca-Cola European Partners (CCEP) has unveiled British supermodel Jourdan Dunn as GLACÉAU smartwater’s new UK ambassador. The model will feature in the brand’s new multi-platform campaign, which launches this Spring.

Throughout 2018, GLACÉAU smartwater’s campaign will showcase how the brand is an integral part of Jourdan’s busy lifestyle, from fashion, food and fitness to travel and beauty.

The partnership was announced with a series of portrait shots that show off the model, actress and businesswoman’s playful personality and highlight the brand’s iconic packaging with a clean white and blue theme.

smartwater sparkling and sparkling flavours also feature in the campaign, which will include PR, digital and social media activity, as well as a broadcast partnership with the Discovery Network.

Jourdan Dunn, UK brand ambassador for GLACÉAU smartwater, said: “Looking and feeling my best is an essential part of my job is and water has always been the number one starting point for me. My lifestyle is really busy, I juggle a hectic travel schedule with early call times, fitness sessions, an active social life and being a mum – smartwater is my number one go-to in order to stay refreshed and focused throughout the day.

“I choose smartwater because of the crisp, clean taste. I'm also in love with the packaging- simple, chic and 100% recyclable, which is important to me.”

Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said:“We were looking for a new ambassador that’s a truly authentic fit for GLACÉAU smartwater and as a supermodel, actress and businesswoman with a busy lifestyle, Jourdan is a fantastic brand partner.

“We are excited for Jourdan’s smartwater campaign to launch this Spring and hope that together we can inspire others to stay hydrated and get the most out of their healthy, active and vibrant lifestyles.”

GLACÉAU smartwater is the first ever bottled water brand in the UK to use a unique method of vapour distillation, featured added electrolytes to ensure it always delivers a pure, clean taste. The packaging is 100% recyclable and is made up of 30% plastic from plant-based materials, which has a lower carbon footprint that traditional plastic.

In addition to the original smartwater still variant, the brand extended its line in 2016 to include a sparkling variety in response to the surge in trend for sparkling water which was growing by nearly 10% year on year[1]. In time for summer 2017, the premium water brand launched new sparkling fruit flavours which contain no sugars, sweeteners or calories in three distinctive variants including; Lemon, Kiwi & Berry and Green Apple.


[1] +9.3% - Nielsen, Total GB MAT TY w/e 09.04.16

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