News & Events

Wednesday 07 September, 2016


Fanta and Sprite Zero set to help retailers capitalise on the Halloween opportunity

Coca-Cola European Partners (CCEP) is set to mark Halloween with the return of its ‘spooktacular’ special edition packaging across its Fanta range, whilst extending to include special packs of Sprite Zero for the first time.

The limited edition packs, which will launch in September and run for six weeks, are designed to help retailers make the most of the Halloween opportunity.

Reflecting the playful nature of the popular flavoured carbonate brands, the packaging will be haunted by spooky jack-o’-lanterns and a ‘Trick or Treat’ slogan across two litre bottles of Fanta Orange, Fanta Orange Zero, Fanta Fruit Twist and Sprite Zero, as well as 6x330ml and 8x330ml multipack can ranges.

The return of the Halloween themed Fanta packs follows a successful activation in 2015, which saw Halloween become the second highest selling seasonal event for soft drinks overtaking Easter, with sales of Fanta growing faster than its nearest fruit carbonate competitors[1] in the weeks leading up to the event.

The Halloween packs will be available for six weeks, with sales set to be supported with themed in-store visuals, point-of-sale material and an outdoor advertising campaign to drive awareness of the brand’s activity.

Caroline Cater, operational marketing director GB at Coca-Cola European Partners, said: “Halloween is becoming a more significant consumer event each year, and our special seasonal packaging across our Fanta range can play a key role in helping retailers to make the most of the incremental growth opportunity as people stock up for their celebrations.

“We’re pleased to be reintroducing these spooky packs, while extending the Halloween range to include Sprite Zero, providing further choice for consumers who are planning parties. Last year’s activation saw our sales growth exceed that of the category as a whole[2], and we’re looking forward to seeing a similar impact during this year’s event.”

ENDS

Coca-Cola European Partners Customer Hub Contact Details

Email: connect@ccep.com

Tel. 0808 1 000 000

Ends

For more information please contact: Laura O’Meara | 0121 314 4195 | laura.omeara@citypress.co.uk  

About Coca-Cola European Partners:

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In Great Britain (GB) we employ some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of our products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

We make sell and deliver the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Coca-Cola Life, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau, Powerade, Oasis, Appletiser and 5 Alive. In GB we also make, sell or deliver Monster, Relentless, and Capri-Sun.


[1] Nielsen Scantrack, Volume Growth % and Volume Share, 8 we 31.10.15

[2] Nielsen Scantrack, Volume Growth % and Volume Share, 8 we 31.10.15

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