News & Events

Wednesday 06 September, 2017

Diet Coke Goes Glam with giveaway promotion


  • Promotion will give consumers the chance to win £5,000 every day for six weeks
  • Limited edition promotional packs available from September
  • Supported by a marketing campaign and ambassador, Holly Willoughby

London, 5th September 2017

Coca-Cola European Partners (CCEP) is unveiling Diet Coke’s latest on-pack promotion and stand-out limited edition designs, offering consumers the chance to win £5,000 every day to help retailers increase sales.

New beauty, fashion, music and travel graphics on packs of Diet Coke and Diet Coke Caffeine Free have been designed to appeal to the wish lists of the brand’s 4.1million, and predominately female, weekly drinkers[1].

The competition will run from 11th September 2017 to 22nd October 2017, encouraging consumers to buy the limited edition packs to be in with a chance of winning £5,000 on a prepaid credit card to put towards a dream spending spree. It is designed to help retailers to boost sales of Diet Coke, which is already worth almost half of the value (47%) of the total light cola sector[2].

The promotion will appear on a range of formats, including 330ml cans and multipacks, and 1.75L and 500ml PET bottles, which will also be available in a PMP format.

Consumers can be a part of the competition by entering a unique promotion code, found on every promotional pack[3], online throughout the six week period. 

The £419 million[4] brand will receive further support from a marketing campaign that includes TV, digital and out-of-home advertising as well as an ongoing partnership with ambassador, Holly Willoughby.  

Simon Harrison, operational marketing director GB at Coca-Cola European Partners, said: “The new campaign and limited edition packaging design will tap into the passion points of Diet Coke’s loyal audience, delivering great stand out on shelf and rewarding winners with £5,000 to splash out on luxuries.

“The exciting prospect of winning will encourage both existing and new consumers to buy the much-loved soft drink brand, helping wholesalers and retailers maximise sales in the summer wind-down.”


Entries to the competition can be submitted online between 11.09.2017 and 22.10.2017, at:


Coca-Cola European Partners Customer Hub Contact Details


Tel. 0808 1 000 000

For more information please contact: Beth Meads | 0121 314 4195 |  

About Coca-Cola European Partners:

Coca-Cola European Partners (CCEP) is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In Great Britain (GB) we employ some 3,800 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of our products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

We make sell and deliver the following products in GB for TCCC: Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau smartwater, Powerade, Oasis, Appletiser and 5 Alive. In GB we also make, sell or deliver Monster, Relentless and Capri-Sun.


[1] Nielsen; Data to 17.05.17

[2] Nielsen; Data to 17.05.17

[3] Promotional codes can be found under the ring pull on single cans, under the cap on bottles, on promotional inserts in 6 and 8 x 330ml multipacks and on the reverse of the outer for 10, 12, 18, 24 and 30 x 330ml multipacks, subject to retailer stock and availability.

[4] Nielsen; Data to 17.05.17

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