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Friday 26 May, 2017

Coca-Cola Zero Sugar kicks off biggest ever nationwide sampling campaign

Coca-Cola European Partners (CCEP) has launched a nationwide sampling campaign to drive consumer trial and support sales of Coca-Cola Zero Sugar, which is now the fourth biggest cola brand within Grocery & Convenience in Great Britain[2].

The campaign will distribute samples of Coca-Cola Zero Sugar to households, offices, regional train stations, tube stations and shopping centres across Great Britain throughout the summer. Samples will also be accompanied by a voucher for a follow up free bottle of Coca-Cola Zero Sugar to further encourage more people to trial the no sugar variant.

The activity is designed to help support retailer sales of zero sugar soft drinks, and follows the £14.5million marketing investment made in 2016 to launch Coca-Cola Zero Sugar in GB.

Simon Harrison, operational marketing director GB at CCEP, said: “Coca-Cola Zero Sugar is a driving force in the cola category. We are winning consumer preference and the brand is growing share as a result. Our strategy to encourage more consumers to trial our great tasting, zero sugar variant is building a loyal fan base for the variant which is almost a year old.

“Our summer sampling activation will build on the impressive success Coca-Cola Zero Sugar has enjoyed to date, while further helping to drive retailer sales.”


For more information please contact: Bethany Willetts | 0121 314 4194 |

About Coca-Cola European Partners:

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In Great Britain (GB) we employ some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

We make sell and deliver the following products in GB for TCCC: Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Coca-Cola Life, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau smartwater, Powerade, Oasis, Appletiser and 5 Alive. In GB we also make, sell or deliver Monster, Relentless and Capri-Sun.



[1] Total coverage, value MAT to we 08.04.17

1 Total coverage, value MAT to we 08.04.17.


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