News & Events

Wednesday 17 December, 2014


Coca-Cola named official sponsor of Rugby World Cup 2015

Coca-Cola builds on its long-standing commitment to use the power of sport to unite fans from all over the world and celebrate the excitement of the game


LONDON, DECEMBER 17 2014:--
Coca-Cola today announces its official sponsorship of Rugby World Cup 2015 after agreeing a deal with Rugby World Cup Limited (RWCL) to become the official soft drink, sports drink and water supplier at next year’s tournament.

This exciting new partnership continues the rich heritage that Coca-Cola has in the international game and marks almost two decades as a partner of the world’s most iconic rugby event.

As rugby fever begins to grip the host nation, Coca-Cola looks forward to celebrating the passion, excitement and happiness of Rugby World Cup 2015 with fans throughout Great Britain.

Caroline Cater, Operational Marketing Director at Coca-Cola Enterprises, said: “Rugby World Cup 2015 looks set to be the biggest ever and we’re delighted to be a part of it to celebrate the excitement and passion the tournament will generate. Through the sponsorship we will work with our customers to bring the tournament to life in outlets up and down Great Britain through excellence in activation to help maximise this significant opportunity.”

Rugby World Cup Limited Chairman, Bernard Lapasset, said: “We are delighted to be extending our long and successful partnership with Coca-Cola as official soft drink. With rugby experiencing unprecedented growth around the world and Rugby World Cup playing a pivotal role in inspiring future fans and players, we are delighted to be working with a brand that shares our passion for the sport and its character-building values.”

World Rugby Head of Commercial, Broadcast and Marketing, Murray Barnett added: "The Coca-Cola Company is a long term partner of World Rugby. It is a testament to the strength of Rugby World Cup, and rugby as a sport, that Coca-Cola is continuing to support the tournament in 2015."

To further support the Coca-Cola campaign, the brand has joined forces with renowned international rugby legend Brian O’Driscoll.

“I'm really excited to be working with Coca-Cola for Rugby World Cup 2015 and see this as an opportunity to bring the game to a wider audience.  As a former professional sportsman, I’m a passionate believer in the importance of leading an active, healthy lifestyle and understanding the benefits of physical activity. I believe we can really harness the excitement of rugby in 2015 to inspire people to move more.” said O’Driscoll.

Coca-Cola has had a long standing association with rugby at an international level as well as at a country level.  Since first sponsoring Rugby World Cup 1995 in South Africa, Coca-Cola has featured at every tournament as either a Worldwide Partner or Tournament Supplier.  

For Rugby World Cup 2015, Coca-Cola will hydrate fans, players, teams and officials at the tournament and provide exciting rugby opportunities that celebrate the passion, excitement and movement of rugby around the world.

ENDS

For more information:

Emma Juner – Coca-Cola Great Britain

07920 581 515 \ e.juner@coca-cola.com

Paul Anastasiadis – M&C Saatchi Sport & Entertainment for Coca-Cola

07872 102 232 \ paul.anastasiadis@mcsaatchi.com

Dominic Rumbles, World Rugby Head of Communications,

+353-868-520-826 \ dominic.rumbles@worldrugby.org


 The Coca-Cola Company and the Rugby World Cup 2015

The Coca-Cola Company is the official soft drinks provider of Rugby World Cup 2015.

Powerade will become the official sports drink of Rugby World Cup 2015.

Glaceau Smart Water will become the official water supplier of Rugby World Cup 2015.

Coca-Cola Great Britain

Coca-Cola Great Britain is responsible for marketing 23 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including Coca-Cola (recognised as one of the world’s most valuable brands).
Other Coca-Cola Great Britain brands include Diet Coke, Coca-Cola Zero, Coca-Cola Life, Fanta, Sprite, Dr Pepper, Oasis, Glaceau vitaminwater, glaceau smartwater, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade.

For more information about Coca-Cola in Great Britain, please visit our website at 
www.coca-cola.co.uk

Rugby World Cup

Rugby World Cup is the financial engine behind unprecedented investment and growth in Rugby worldwide. The net Rugby World Cup surplus from the commercial success of France 2007 and New Zealand 2011 has enabled World Rugby to invest more than £150 million in the Game between 2009 and 2012 and commit an anticipated injection of more than £180 million between 2013 and 2016 to underwrite a large range of major funding initiatives including annual national Union grants and strategic investments focusing on growing participation and increasing competition across all 121 national Member Unions affiliated to World Rugby.

For more information about Rugby World Cup 2015 please visit www.rugbyworldcup.com


 England 2015

Rugby World Cup 2015, hosted in England between September 18 and October 31, will be a celebration of Rugby and its unique character-building values, exciting and inspiring the nation and the world to play and support the Game. England Rugby 2015 are the organising committee for Rugby World Cup 2015 and will deliver the six-week tournament, hosted in 10 English cities and in Cardiff, Wales. Thirteen match venues will play host to the 48 games that will celebrate and engage more than two million spectators, including more than 450,000 international travelling fans. 

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