News & Events

Wednesday 13 February, 2019


COCA-COLA EUROPEAN PARNTERS ANNOUNCES APPLETISER’S BIGGEST INNOVATION IN TWO YEARS

  • New Appletiser Spritzer is made with 50% real fruit juice and 50% sparkling water
  • Three variants launching in March include Apple & Exotic Lime, Apple & Blood Orange and Apple & Passion Fruit
  • Available in a 250ml can format with an artistic premium design highlighting the brand’s high fruit juice content

Coca-Cola European Partners (CCEP) has announced its biggest innovation in Appletiser in two years, unveiling Appletiser Spritzer – a new, canned sparkling fruit juice drink.

Launching in March, Appletiser Spritzer contains 50% real fruit juice and 50% sparkling water giving it a clean, crisp and refreshingly light taste. The product will be available in three, fruity variants including Apple & Exotic Lime, Apple & Blood Orange and Apple & Passion Fruit. All variants are Soft Drinks Tax exempt and contain zero sweeteners.

The latest addition to the Appletiser portfolio will be available in a 250ml can, designed to help food-on-the-go operators to maximise the increased demand for canned beverages, which are fast becoming one of the most popular packaging formats[1]. The packaging features an attractive, premium design that compliments the brand’s high fruit juice content.

The launch will be supported by a marketing campaign across digital, social media and OOH, as well as sampling activity.

Simon Harrison, Vice President, Commercial Development at Coca-Cola European Partners GB, said: “Appletiser has achieved strong growth in 2018, up 30% in retail sales value and this is largely due to the rising demand for adult soft drinks[2], as consumers look for delicious, alcohol-free alternatives.

“Appletiser Spritzer is a natural, light tasting, sparkling, fruit drink that will attract younger consumers to the Appletiser brand by catering to a variety of drinking occasions. The 250ml can format is designed to be enjoyed both on-the-go, or as a refreshing accompaniment to a meal, and demonstrates how we continue to energise our leading brands on our journey to becoming a Total Beverage Company.”

 

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