News & Events

Friday 15 January, 2016

Coca-Cola Enterprises set to support customers with second serve of its online training and instant win competition


  • CCE has announced the launch of second wave of online training programme
  •  New ‘Make the most of January’ campaign set to further drive footfall
  • Part of a drive to support licensees in quieter first few months of the New Year

Coca-Cola Enterprises Ltd. (CCE) is helping licensees to kick start the New Year with the launch of its online ‘second serve’ training programme and a ‘make the most of January’ scratch card prize giveaway designed to drive soft drink sales.

Using the latest animation technology to deliver its content in an upbeat and engaging way, the training programme looks to educate licensees about the sales potential of offering a second soft drink to customers. It includes information on optimum times to suggest another drink, how to incentivise staff to reach their sales targets, and the tools that are available to maximise the effectiveness of the approach.

Available to all CCE customers, the new module follows the first stage of the training programme which launched earlier this year, and promoted the importance of the ‘perfect serve’.

To further help pubs and bars drive trade in the quieter first months of the year, CCE has also launched its ‘make the most of January’ campaign. Offering prizes to consumers purchasing either a Schweppes Sparkling Juice Drink, Appletiser or one of the Coca-Cola line up, the promotion will run up until the end of January through a scratch card mechanic.

Prizes will include spa and activity day vouchers, as well as fitness wristbands, headphones and MP3 players, all designed to appeal to consumers who are adopting healthier lifestyles after the heavy festive period. 

Caroline Cater, Operational Marketing Director at CCE, said: “Our ‘perfect serve’ online training module has proved popular among our licensed customers, and we’re pleased to roll out this second module, which focuses on how offering a ‘second serve’ at the right time can help pubs and bars to achieve growth.

“This training gives our customers the tools and support they need to understand the huge potential of the soft drinks sector, and along with the ‘make the most of January’ campaign will help them to seize the opportunity to maximise their sales at this important time of the year.”

The ‘second serve’ course can be found at, a dedicated website developed by CCE to help licensees capitalise on the opportunities for incremental growth that soft drinks can offer. It has been delivered in partnership with e-learning specialists CPL Online, with the innovative system offering an interactive way for staff at pubs and bars to learn.


For more information contact Jessica Dingley at Citypress on 0121 314 9458 or

Notes to Editors:

About Coca-Cola Enterprises:

Coca-Cola Enterprises, Inc. is one of the world's largest independent Coca-Cola bottlers.  CCE is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden.

In Great Britain (GB) Coca-Cola Enterprises Ltd (CCE) employs some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots.

CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

CCE makes, sells and delivers the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau, Relentless, Powerade, Oasis and 5 Alive. CCE in GB also makes, sells or delivers Monster, Appletiser and Capri-Sun.

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