News & Events

Friday 04 December, 2015


Coca-Cola Enterprises set to give a little happiness this Christmas with a limited edition bottle and December TV advertising campaign

  • 1.75L Limited Edition Bow Bottle introduced to help retailers maximise sales
  •  ‘Give a little happiness’ TV advert back for another year

Coca-Cola Enterprises Ltd (CCE) continues its iconic Christmas activity, unveiling a new festive format and its ‘Give a little happiness’ TV advert to help retailers maximise sales over the holiday season.

Following on from the launch of its Christmas truck on-pack promotion, nationwide truck tour and ‘Holidays are coming’ TV campaign last month, Coca-Cola Enterprises’ portfolio of 1.75 litre Coca-Cola products will be wrapped up for Christmas with a new limited edition on-pack bow-design.

Available from the beginning of December and featuring across Coca-Cola, Coca-Cola Zero, Diet Coke and Coca-Cola Life variants, the new festive format will help retailers to drive seasonal sales, as consumers are inspired to share a moment of happiness by gifting a Coca-Cola complete with a bow on the label to a loved one.

The novelty pack also means shoppers can add something special to the table when hosting festive get-togethers with friends and family, by pulling on the label and transforming the bottle into a gift. The new format will be supported by an OOH and digital advertising campaign.

The festive edition will also be supported by in-store POS and the launch of this year’s ‘Give a little happiness’ TV advert which airs nationwide early December and will feature a ten second homage to the new bow bottle format.

Building on a successful 2014 campaign, the advert incorporates the iconic Coca-Cola Christmas truck and Sundblom Santa, to deepen the brand story and drive engagement in the build up to Christmas.

Caroline Cater, director of operational marketing at Coca-Cola Enterprises, said: “Christmas is the most popular calendar moment of the year, and as soft drinks is the most frequently bought category during the festive season[1], it’s vital we help retailers to make the most of the opportunity and offer exciting national campaigns to boost sales.

“In line with this, our new festive format will be backed by a substantial marketing spend, which includes our ‘Give a little happiness’ advert to further increase visibility over the holiday season. We’d therefore recommend retailers stay stocked up on our Coca-Cola range to capitalise on the occasion.”

ENDS

For more information please contact:

Rebecca Hart, Citypress. T: 0121 314 4194 E: rebecca.hart@citypress.co.uk  

 

Notes to Editors: 

About Coca-Cola Enterprises: 

Coca-Cola Enterprises, Inc. is one of the world's largest independent Coca-Cola bottlers.  CCE is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden. 

In Great Britain (GB) Coca-Cola Enterprises Ltd (CCE) employs some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. 

CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection. 

CCE makes, sells and delivers the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau, Relentless, Powerade, Oasis and 5 Alive. CCE in GB also makes, sells or delivers Monster, Appletiser and Capri-Sun. 

 


[1] Kantar WorldPanel 8 w/e 4Jan 2015

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