News & Events

Friday 06 April, 2018

Coca-Cola celebrates it's 132 year heritage with new campaign

  • Coca-Cola unveils new ‘We Do’ campaign to celebrate the heritage and iconicity of the 132-year-old brand
  • New adverts take inspiration from the brand’s historical print designs
  • Coca-Cola is the number one cola brand in GB[1]

5th April 2018, London: Coca-Cola European Partners (CCEP) has unveiled its latest marketing campaign, ‘We Do’, to celebrate Coca-Cola Classic and reinforce the uniqueness and specialness of the 132-year old global phenomenon.

The campaign will run for four weeks from 6th April across large format OOH sites and social media and features the strapline, ‘They don’t make ‘em like they used to. We do.’

This takes inspiration from the worldwide iconicity of the Coca-Cola brand and how it’s maintained the same authentic and original recipe that was created in Atlanta more than 100 years ago.

The brand worked with graphic designer Noma Bar and design agency Recipe to create iconic new adverts that feature images of Elvis Presley and are reminiscent of Coca-Cola’s historical print adverts.

Coca-Cola Classic is the most loved and most consumed cola in Great Britain[2] and is the number one cola brand by value, volume and household penetration[3].

Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Coca-Cola is an iconic, well-loved brand that provides a moment of uplift for drinkers, which is why they return time and time again.

“Despite the world changing around it, the brand has maintained the same original recipe that was created in 1886 and is still loved by many today. The ‘We Do’ campaign is a celebration of a truly remarkable drink that has survived over a century and isn’t going anywhere soon.”


Coca-Cola European Partners Customer Hub Contact Details


Tel. 0808 1 000 000

For more information please contact: Emily Scott | 0121 314 7896 |

About Coca-Cola European Partners:

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In Great Britain (GB) we employ some 3,800 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

We make sell and deliver the following products in GB for TCCC: Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Coca-Cola Life, Fanta, Dr Pepper, Sprite, Schweppes, Abbey Well, glacéau smartwater, Powerade, Oasis, Appletiser and 5 Alive. In GB we also make, sell or deliver Monster, Relentless and Capri-Sun.

[1] Nielsen Total Market 25th February 2018 YTD

[2] GB BGS Survey Jan 18-Feb 18, 12- 59 yrs

[3] Nielsen Total Market 25th February 2018 YTD

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