News & Events

Monday 17 November, 2014


Coca-Cola and Just Dance invites teens to move and get active

Coca-Cola is unveiling the next step in its global partnership with game manufacturer Ubisoft designed to build on the 250ml slimline Coca-Cola can’s impressive growth since launching in 2013. 

The new packs will give consumers access to unique content for the game Just Dance Now on the 250ml Coca-Cola portfolio – now the second fastest selling instant consumption pack in independents and symbols.[1]

Each pack features a QR code that enables people to download the mobile game for free. More than fifty tracks are available at launch, including the greatest hits from previous Just Dance games with new ones to be added each week. The exclusive Coca-Cola track “Find your Move” will be available for free to all Just Dance fans around the world.

The promotion will run until March 2015 on 250ml slimline cans of Coca-Cola, Coke Zero and Diet Coke and retailers will be supported with POS materials to help increase in-store visibility.

The innovative partnership supports the brand to inspire people to become more active through everyday lifestyle activities, such as dancing or walking. The aim of the initiative is to inspire teens to move more, and helps retailers support its customers to live a healthy lifestyle.

Caroline Cater, Operational Marketing Director at Coca-Cola Enterprises, said: “The 250ml slimline Coca-Cola range was introduced in 2013 to deliver more choice, greater affordability and alternative pack sizes for consumers that are on-the-go and has performed extremely well since launch. The Just Dance Now promotion is a great opportunity to further build excitement and engage with the pack’s target audience. We’d recommend retailers stock up now to take advantage of the promotion.”

 The 250ml cans are available in Coca-Cola, Diet Coke and Coke Zero, plain and 49p price marked packs

 

Notes to Editors:

About Coca-Cola Enterprises:

Coca-Cola Enterprises, Inc. is one of the world's largest independent Coca-Cola bottlers.  CCE is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden.

In Great Britain (GB) Coca-Cola Enterprises Ltd (CCE) employs some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots.

CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

CCE makes, sells and delivers the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau, Relentless, Powerade, Oasis and 5 Alive. CCE in GB also makes, sells or delivers Monster, Appletiser and Capri-Sun.

 About Ubisoft

© 2014 Ubisoft Entertainment. All Rights Reserved. Just Dance, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2013–14 fiscal year Ubisoft generated sales of €1,007 million. To learn more, please visit www.ubisoftgroup.com.

 



[1] Nielsen MAT Independents & Symbols w/e 26.7.14

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