News & Events

Monday 23 January, 2017

CCEP unveils new £4.5M Coca-Cola Zero Sugar advertising campaign

Coca-Cola European Partners (CCEP) has unveiled a new £4.5million advertising campaign to support Coca-Cola Zero Sugar, which has become the fastest-growing top five cola brand in Great Britain[1].

The campaign will feature the slogan ‘Tastes More Like Coke’, highlighting that the calorie-free variant delivers the great taste associated with best-selling Coca-Cola Classic, but with no sugar.

Set to launch on 16th January, the £4.5million campaign will feature above-the-line activations including six-sheets, bus advertising and digital marketing. A new 20-second television commercial that runs until the end of February will further highlight the benefits of the reformulated product.

The latest activity follows the £10million campaign that marked the launch of Coca-Cola Zero Sugar last year, and marks the next step in helping retailers boost their sales of calorie-free variants.

Simon Harrison, Operational Marketing Director at CCEP, said: “This campaign is designed to help retailers grow their sales by highlighting to consumers that Coca-Cola Zero Sugar is not only calorie-free, but delivers the iconic taste and refreshment of Coca-Cola Classic.

“This multi-million pound investment underlines our commitment to supporting further growth of the brand by encouraging consumers to switch to no sugar and bringing new people into the category, helping retailers to build on the impressive sales of Coca-Cola Zero Sugar since its launch last summer.”

Coca-Cola European Partners Customer Hub Contact Details


Tel. 0808 1 000 000


For more information please contact: Laura O’Meara | 0121 314 4195 | 

About Coca-Cola European Partners:

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In Great Britain (GB) we employ some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

We make sell and deliver the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Coca-Cola Life, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau smartwater, Powerade, Oasis and 5 Alive. In GB we also make, sell or deliver Monster, Relentless, Appletiser and Capri-Sun.




[1] AC Nielsen Total Market: MAT w/e 24.12.16

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