News & Events

Tuesday 02 May, 2017


Capri-Sun launches new TV Campaign Focussing on the No Added Sugar Range

  • Capri-Sun’s new advert to hit TV screens on 24th April
  • The brand’s new animated pouch character will take centre stage, raising awareness of Capri-Sun’s No Added Sugar offer

Coca-Cola European Partners (CCEP) has unveiled a multi-million pound TV campaign for Capri-Sun ahead of the summer season. The creative will introduce a new animated pouch character to drive awareness of Capri-Sun’s no added sugar range, highlighting how the brand is offering more choice to shoppers and in turn helping to boost retailer sales.  

Launching on 24th April and running throughout 2017, the 20 second TV advert sees a cheeky animated pouch playing games with a family during a summer gathering.  The jovial scene light-heartedly communicates that Capri-Sun comes with no added sugar.

Simon Harrison, operational marketing director GB at Coca-Cola European Partners, said: “Capri-Sun is a much-loved brand, and the TV campaign sees our new animated pouch placed centre stage in a family setting, demonstrating the broad appeal our No Added Sugar variant has whilst also adding fun to any occasion.

 “The multi-million pound campaign is the latest piece of activity from CCEP that supports our zero or low sugar ranges. It demonstrates our ongoing commitment to supporting retailers, particularly as we move into the warmer summer months and consumers look for refreshment whilst on-the-go or when at home during family occasions.”

The investment follows the launch of the new Capri-Sun No Added Sugar Orange-Lemon 330ml variant in March.

 

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Coca-Cola European Partners Customer Hub Contact Details

Email: connect@ccep.com

Tel. 0808 1 000 000

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For more information please contact: Bethany Willetts | 0121 314 4194 | bethany.willetts@citypress.co.uk

About Coca-Cola European Partners:

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In Great Britain (GB) we employ some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

We make sell and deliver the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Coca-Cola Life, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau smartwater, Powerade, Oasis, Appletiser and 5 Alive. In GB we also make, sell or deliver Monster, Relentless and Capri-Sun.

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