News & Events

Sunday 26 October, 2014


Appletiser offers the trip of a lifetime with latest on-trade promotion

As Christmas approaches, premium adult soft drinks brand Appletiser, distributed by Coca-Cola Enterprises Ltd, is launching a new promotion for the on-trade channel to give consumers an indulgent once in a lifetime trip to Finland.

 The promotion aims to tap into the sales opportunity around Christmas by giving one lucky consumer the chance to win this extraordinary winter experience.

 The main prize is a four night stay in Finland including a sleigh transfer from the airport, log cabin accommodation and the opportunity to experience the Northern Lights, together with Appletiser goodie bags. 25 runners-up will also win exclusive Appletiser Christmas hampers, containing various treats.

 The competition will be linked to the purchase of 275ml bottles of Appletiser, including the new Apple and Pomegranate variant. On purchase consumers will be given a unique reference number to text to enter before being directed to Facebook for a secondary entry.

 The promotion will run from the 27th October until 31st December and licensees will be supported with a POS pack including posters, table talker displays, and digital assets to help increase visibility within outlets. Licensees that would like to receive POS should contact their CCE representative or email appletiser@cokecce.com.

 Phil Thomson, Associate Director of Portfolio Brands at CCE, said: “Appletiser’s premium credentials make it a popular choice in the run up to Christmas and this promotion will support on-trade outlets as they prepare to make the season as special as possible for consumers.

 “Licensees will have the opportunity to take advantage of the special POS packs available to help drive sales during the festive season and we encourage them to make use of the assets available.”

 

ENDS

For more information contact Lucy McDade on 0121 314 4106 or lucy.mcdade@citypress.co.uk

Terms & Conditions

Promotion open to GB and Isle of Man residents only, aged 18+. Promotion opens 27/10/2014 and closes 31/12/2014 Prize is: 1 x trip for two adults to Finland, including flights & transfers, full board accommodation and winter activities. 25 x Christmas Hampers for runners up. To enter: text ‘IGLOO’ to 80878 followed by a Unique Reference Number (URN) found on your promotional card. For a second chance to win, follow the link on text acknowledgment to visit www.facebook.com/appletiser and fill out the online form, inserting your details and URN. Standard network rates apply, typically 10p to 12p. Max of 1 entry per person, per day by SMS and Facebook.  Max 5entries per SMS, per person over the promotional period. Only one prize can be awarded per household. Winning entry will be selected by random draw selected by a panel. For full Terms and Conditions see www.facebook.com/appletiser Promoter: Coca-Cola Enterprises Ltd, Enterprise House, Uxbridge, Middlesex, UB8 1EZ.  No entries should be sent to this address.

 Notes to Editors: 

About Coca-Cola Enterprises:

Coca-Cola Enterprises, Inc. is one of the world's largest independent Coca-Cola bottlers. CCE is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden.

In Great Britain (GB) Coca-Cola Enterprises Ltd (CCE) employs some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots.

CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

CCE makes, sells and delivers the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau, Relentless, Powerade, Oasis and 5 Alive. CCE in GB also makes, sells or delivers Monster, Appletiser and Capri-Sun on behalf of other brand owners.

 

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