News & Events
Monday 12 December, 2016
Abbey Well Spring Water launches new look ‘twist’ bottle and label for recycling ease
Coca-Cola European Partners (CCEP) has launched a new ‘twist’ bottle format and label for its Abbey Well Spring Water, designed to be more environmentally friendly and encourage consumers to recycle more.
The innovation from British designers was enabled following a £14m investment at CCEP’s bottling facility in Morpeth, Northumberland. The bottle requires less energy to make, transport and recycle. The new design* uses up to 32% less plastic* than in the previous bottle design.
As well as the bottle itself being more environmentally friendly, it also encourages consumers to recycle, featuring a new label with the wording ‘Recycle Me’ on the outside of the bottle and a prompt to ‘Peel Me Here!’ The reverse side features further information about the brand and the new lightweight bottle including the percentage of less plastic used vs the previous bottle and a ‘Recycle It!’ call to action image. To guide consumers on twisting their bottles for ease of recycling after use the plastic bottle features arrow contouring in two different directions as part of the design.
The new bottle is 100% recyclable, aligned with CCEP’s initiative to minimise the environmental impacts of its operations. Bottled water recycling is becoming increasingly important, with the category growing rapidly this year.
The new bottle will be introduced for Abbey Well Still 500ml, 750ml Sports Cap, 250ml Sports Cap and Sparkling 500ml, and will be rolling out in store from December onwards.
CCEP’s Morpeth site is the only source of Abbey Well Spring Water, and the only Coca-Cola water site in Great Britain. The water is bottled at source from a natural spring in Morpeth, with each drop having been filtered through water bearing white sandstone for at least 3,000 years.
Jane Buckley, Operations Director at Coca-Cola European Partners, Morpeth, said: “We’re very proud to be the official manufacturer of Abbey Well Spring Water and with the water sector continuing to grow, it’s more important than ever to minimise our environmental impact and encourage more recycling. This new innovation is a positive step towards our commitment of reducing the carbon footprint of the drink in your hand, and driving positive sustainable contribution to both the environment and society.”
Ian Lavery, MP for Wansbeck, said: “I’m delighted that Coca-Cola European Partners are planning on producing this innovative new environmentally-friendly bottle at Morpeth in my constituency. This had been made possible by the recent £14M investment in to the site and shows support for British soft drinks manufacturing.”
Linda Crichton, Head of Resource Management, WRAP, said: “This is another great innovation from Coke, reducing material usage whilst ensuring the bottle remains recyclable is really important for resource efficiency. Reminding consumers that the bottles can be recycled is also really important.”
Notes to Editors*
- Abbey Well Still 500ml uses 28% less plastic than the previous bottle
- Abbey Well Sparkling 500ml uses 23% less plastic than the previous bottle
- Abbey Well Still 750ml Sports Cap uses 32% less plastic than the previous bottle
- Abbey Well Still 250ml Sports Cap uses 9% less plastic than the previous bottle
Established in 1977, Kinneir Dufort is an award-winning integrated research, innovation, design and development consultancy. Working with progressive and ambitious clients in multiple sectors globally, Kinneir Dufort combines strategic, creative and technical expertise to deliver successful new products and brand experiences. Kinneir Dufort partners internationally with global corporations as well as SMEs and entrepreneurs.
Global website www.kinneirdufort.com
Merle Hall, Managing Director, Kinneir Dufort, said: “We’re extremely proud to be Coca-Cola’s partner, launching the Abbey Well Spring Water ‘Twist’ bottle, combining sustainable and consumer centric design to enable a super lightweight packaging solution.
The design is scalable across sizes and enables Coca-Cola to harmonise their water business across multiple markets whilst reducing manufacturing complexities and achieving a fantastic result from a sustainability perspective.”
For more information please contact:
Coca-Cola European Partners GB Press Office
01895 844 828 | firstname.lastname@example.org
About Coca-Cola European Partners:
Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.
In Great Britain (GB) we employ some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.
We make sell and deliver the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola, Diet Coke, Coke Zero, Coke Life, Appletiser, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau, Powerade, Oasis and 5 Alive. In GB we also make, sell or deliver Monster, Relentless and Capri-Sun.
 Source: Nielsen GB Water Volume & Value sales MAT to 01.10.16