News & Events

Wednesday 29 April, 2015


Help Special Olympics Team GB on its Road to Victory!

A few days after joining Coca-Cola Enterprises, better known as CCE, I visited our Sidcup factory and was deeply impressed by the passion displayed by our Supply Chain colleagues for our company’s sustainability agenda. In particular, I saw for myself how they supported our community strategy through our partnership with environmental organisation WWF-UK to restore the habitat of the River Cray, which runs behind our site.

I am now almost a year at CCE and I continue to be inspired by the different ways that colleagues in our business proudly support communities across in the country.

Our Operating Framework reflects the importance to our business of both sustainability leadership and the positive impact that we can make in our local communities.

We already have an ambitious goal to invest the equivalent of 1% of our pre-tax profits in community programmes – whether that is through corporate sponsorship, fundraising and donations, or employee volunteering. We have also identified three key priority areas for our community strategy: supporting young people, encouraging active healthy lifestyles and protecting the environment.

Having seen the enthusiasm of our people over the past year, I am absolutely committed to putting community at the heart of our business in GB. 

I can think of no better organisation to help than Special Olympics GB, which is the country’s largest provider of year-round sports training and competition programmes for people with intellectual disabilities. The charity is part of the wider Olympics family and I know that many CCE colleagues have already supported its work in some pretty amazing ways.

We recently held a special event at our head office to mark that fact that very shortly 100 Special Olympics athletes will be travelling to Los Angeles to take part in the Special Olympics World Games. Each athlete is on their own ‘Road to Victory’ as they overcome the challenges they experience on a daily basis and SOGB has launched a fundraising campaign to help them on their journey.

Footballer Matthew Dodds and equestrian competitor Georgina Maton joined us for the event and I think they inspired everybody in the room with their stories.

So we are going to support Matthew, Georgina and the 98 other athletes heading out to the States this year, as well as the wider work of the charity. We have launched CCE’s own ‘Road to Victory’ campaign – and are encouraging all of our people to get involved in both fundraising and volunteering with the goal of generating the equivalent of £100,000 for Special Olympics GB this year.

I am asking my leadership team to take up this challenge and am encouraging everybody to support an incredible charity doing fantastic work in communities across the country. We will report back on our progress during our annual ‘CRS in Action Week’ in October and will recognise the CCE colleagues and teams who have gone the extra mile to support Special Olympics. Let’s help Team GB and every Special Olympics athletes as they continue on their Road to Victory!

Leendert den Hollander

Vice President and General Manager

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