CCEP All CCEP All https://launch.cokecce.co.uk/feeds/all <p align="center">&nbsp;</p> <ul> <li><em>Coca-Cola European Partners has expanded its Monster Energy portfolio by launching new tropical-flavoured variants to its Monster Juice and Monster Ultra ranges</em></li> <li><em>Monster Pacific Punch and Monster Ultra Paradise will help retailers tap into the growing demand for flavour innovation in the energy drinks sector</em></li> <li><em>Both drinks include tropical-themed can designs that will bring an exotic touch to shop floors</em></li> </ul> <p>Coca-Cola European Partners has added two new variants inspired by tropical flavours to its Monster Energy range - Monster Pacific Punch and Monster Ultra Paradise.</p> <p>Available now, the two new variants will help retailers meet the growing demand for flavour innovation within the energy sector, which is worth more than &pound;1billion in GB retail and growing by 8%<a title="" href="#_ftn1"><sup>[1]</sup></a>.</p> <p>Monster Ultra Paradise will bring together hints of Kiwi, Lime and Cucumber for a light and refreshing flavour, giving consumers an energy boost with no calories and no sugar. This will help retailers to tap into the growing low sugar energy segment with the Monster Ultra brand, which is worth &pound;64m<a title="" href="#_ftn2"><sup>[2]</sup></a>, growing by 23%<a title="" href="#_ftn3"><sup>[3]</sup></a> and now GB&rsquo;s Number 1 low calorie Energy range<a title="" href="#_ftn4"><sup>[4]</sup></a>.</p> <p>Meanwhile, Monster Pacific Punch will combine exotic flavours inspired by traditional tropical punch with the renowned Monster caffeine kick. The new drink, which is made with real fruit juice, is the latest addition to the popular Monster Juice portfolio. The range, which also includes Monster Mango Loco and Monster Pipeline Punch, is worth more than &pound;58million since launching in 2018<a title="" href="#_ftn5"><sup>[5]</sup></a>.</p> <p>Both cans feature distinctive artwork that reflect the tropical flavours inside and are designed to stand out on the shelves. Monster Energy Ultra Paradise combines the brand&rsquo;s flagship green colour with an idyllic island landscape, while Monster Pacific Punch cans use iconic tattoo designs from the 1960s, including mermaids and pirate ships. Both variants are available in a plain and price-marked packs &ndash; Monster Ultra Paradise PMP &pound;1.29 and Monster Pacific Punch PMP &pound;1.39.</p> <p>Simon Harrison, Vice President, Commercial Development at Coca-Cola European Partners GB, said: &ldquo;The energy sector has grown by &pound;99million over the last two years<a title="" href="#_ftn6"><sup>[6]</sup></a>&nbsp; and Monster has been a key driver of this, adding &pound;68million of value to the sector<a title="" href="#_ftn7"><sup>[7]</sup></a> thanks to a growing core range, innovative new flavours and impactful marketing campaigns.&nbsp;</p> <p>&ldquo;Monster Ultra Paradise taps into the &lsquo;Energy Up, Calories Down&rsquo; category driver and Monster Pacific Punch responds to the &lsquo;Refreshing Kicks&rsquo; category driver identified in our extensive Energy Vision, both of which will help retailers grow their energy drinks sales. We will continue to invest in the brand throughout 2020 helping our customers to engage shoppers with our marketing plans and by providing choice to consumers with both regular and zero sugar options.&rdquo;</p> <div><br clear="all" /><hr align="left" size="1" width="33%" /> <div> <p><a title="" href="#_ftnref1">[1]</a> AC Nielsen MAT Total GB w.e. 07.09.19</p> </div> <div> <p><a title="" href="#_ftnref2">[2]</a> AC Nielsen MAT Total Coverage w.e. 02.11.19</p> </div> <div> <p><a title="" href="#_ftnref3">[3]</a> AC Nielsen MAT Total Coverage w.e. 02.11.19</p> </div> <div> <p><a title="" href="#_ftnref4">[4]</a> AC Nielsen MAT Total Coverage w.e. 30.11.19</p> </div> <div> <p><a title="" href="#_ftnref5">[5]</a> AC Nielsen Total GB since 2018 launch to w.e.02.11.19</p> </div> <div> <p><a title="" href="#_ftnref6">[6]</a> AC Nielsen MAT Total GB Value 2y data to w.e. 07.09.19</p> </div> <div> <p><a title="" href="#_ftnref7">[7]</a> AC Nielsen MAT Total GB Value 2y data to w.e. 07.09.19</p> </div> </div> 36333331-2d4e-6577-7349-74656d2d3231 https://launch.cokecce.co.uk/news-and-events/news/monster-energy-given-tropical-twist-with-two-new-launches Tue, 21 Jan 2020 11:44:43 +0000 MONSTER ENERGY GIVEN TROPICAL TWIST WITH TWO NEW LAUNCHES 86619 image/jpeg https://launch.cokecce.co.uk/system/stories/6331/CCEP_Monster_Pacific-Punch-500-ml_700x373.jpg <ul> <li><em>Diet Coke has launched a new ad that encourages people to resist the pressure to change and instead celebrate themselves </em></li> <li><em>Following popular demand on social media, the new ad includes an appearance from Love Island&rsquo;s Ovie Soko </em></li> <li><em>Supported by </em><em>Out-Of-Home advertising, digital, social media, PR and new Limited Edition cans</em></li> </ul> <p>Diet Coke has marked the New Year by launching an advert calling on people to shun the pressure to change and instead embrace and celebrate who they are.&nbsp; <strong>&nbsp;</strong></p> <p>The new TV spot features people who aren&rsquo;t afraid to embrace mainstream trends and challenge the status quo, including an appearance from Love Island star Ovie Soko. It is the latest instalment of Diet Coke&rsquo;s &lsquo;You Do You&rsquo; campaign, which aims to celebrate people being themselves, love what they love and not care about what other people think.</p> <p>The ad will run during January and February and will be accompanied by Out-Of-Home advertising, digital, social media, PR and a new line-up of limited-edition cans and 500ml PET bottles featuring popular cultural phrases, including:</p> <ul> <li>Byeee</li> <li>Can&rsquo;t Even</li> <li>I Know Right</li> <li>I&rsquo;m In</li> <li>It&rsquo;s Lit</li> <li>Obvs</li> <li>Same Same</li> <li>Soo Me</li> <li>Super Cute</li> <li>Totes Emosh</li> <li>Yaass</li> <li>You Do You&nbsp;</li> </ul> 36333031-2d4e-6577-7349-74656d2d3038 https://launch.cokecce.co.uk/news-and-events/news/diet-coke-launches-new-you-do-you-advert Wed, 08 Jan 2020 13:54:56 +0000 DIET COKE LAUNCHES NEW ‘YOU DO YOU’ ADVERT 228589 image/jpeg https://launch.cokecce.co.uk/system/stories/6301/CCEP_DC_Ovie_700x373px.jpg <p class="xbullet1" align="center"><em>Coca-Cola has revealed a new global Christmas advert which will air for the first time this week in Great Britain</em></p> <p class="xmsonormal">Following the iconic Holidays Are Coming advert, Coca-Cola has launched a new Christmas advert this week.</p> <p class="xmsonormal">The new TVC highlights that what we share is stronger and reminds us there is more that unites us than divides us, this Christmas. It aims to invite and inspire people to notice the kindness in each of us, celebrating what we have in common and leaving aside differences.</p> <p class="xmsonormal">The new advert will run alongside Holidays are Coming in the run up to Christmas.</p> <p class="xmsonormal">For more information about Coca-Cola&rsquo;s Holidays Are Coming campaign, visit <a href="https://eur01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.coca-cola.co.uk&amp;data=01%7C01%7CAlexandra.Dymova%40citypress.co.uk%7C335e0f3f401b42c2d16808d77d552bec%7Cde7b31aa5df545528da7af3278edfccd%7C0&amp;sdata=upITPNx5oAnJdJwAKwFZNQviZLrJXYXA7P76QVl40NU%3D&amp;reserved=0">www.coca-cola.co.uk</a>.</p> 36323731-2d4e-6577-7349-74656d2d3130 https://launch.cokecce.co.uk/news-and-events/news/holidays-are-coming-coca-cola-launches-new-global-christmas-advert-in-great-britain Tue, 10 Dec 2019 11:33:49 +0000 HOLIDAYS ARE COMING! COCA-COLA LAUNCHES NEW GLOBAL CHRISTMAS ADVERT IN GREAT BRITAIN <p><em>Julian Hunt Vice President, Public Affairs, Communications &amp; Sustainability at CCEP</em></p> <p>Climate change is the most pressing environmental issue of our generation and we&rsquo;re working hard to reduce our energy use and emissions across our value chain. In Great Britain we have reduced the carbon impact of our operations by 62% since 2010 and our overall Value Chain by 37%. This has been achieved by investing in no or low carbon manufacturing and cold drinks equipment, moving to 100% renewable electricity and running energy efficiency behaviour change programmes across our entire business.</p> <p>One of our flagship programmes is our move to 100% renewable electricity across our operations &ndash; a transition we made in 2017. A key part of that was a new partnership to build a Solar Farm near our Wakefield factory. It is built on the site of an old landfill which means the land is of little agricultural use, but which can be put to great use for electricity generation. CCEP entered into a 25 year supply deal to take all the generated electricity directly into our plant. It gives us a great insight into the developing technology for generation and storage.</p> <p>I&rsquo;m really proud of what we have done but there is much more to do to get to a Nett Zero Carbon business and clearly collaboration across the industry is really important. We have long been members of the Corporate Leaders&rsquo; Group and find it a really useful way to understand the evolving science on the issue, share our experiences, be inspired by others and to help us call for government policies which will help all of society to manage a transition to a zero carbon economy in a fair and equitable way.</p> <p>We are delighted that the GB and Scotland governments have set clear Zero Carbon targets as it provides a clear signal to business that there are no exemptions or special cases &ndash; everyone needs a plan to get to Nett Zero. We want to see more of the governments from around the world following this lead and we hope to see many similar announcements at the CoP25 talks in Madrid this week. Once attention has moved from Spain it will turn to Glasgow and CoP26 next November. We hope to see the British Government continue to lead policy in this area and are keen to see an intermediate target of at least 55% reduction in emissions by 2030. Change has to happen quickly and we can&rsquo;t leave it to 2049!</p> <p>The combination of good government policy, industry collaboration and the adoption of new technologies are all going to be essential for rapid decarbonisation of industry. But businesses need to be planning for a Nett Zero future now!</p> 36323531-2d42-6c6f-6750-6f73742d3033 https://launch.cokecce.co.uk/news-and-events/blogs/this-is-forward-action-on-climate Tue, 03 Dec 2019 08:50:44 +0000 THIS IS FORWARD: ACTION ON CLIMATE 80964 image/jpeg https://launch.cokecce.co.uk/system/stories/6251/Julian-Hunt_700x373.jpg <p align="center"><strong>COCA-COLA CONTINUES TO SPREAD CHEER WITH &lsquo;HOLIDAYS ARE COMING&rsquo; CAMPAIGN </strong></p> <ul> <li><em>The iconic Holidays Are Coming advert will be returning to the screens this weekend, alongside a brand-new global advert launching in GB in December </em></li> <li><em>TV will also be supported by out-of-home advertising and experiential activity for consumers</em></li> </ul> <p>Coca-Cola is continuing to get the nation in the festive spirit with the return of the eagerly anticipated <em>Holidays Are Coming</em> Christmas campaign and a new TV advert which aims to spread festive sparkle to fans, but also connect a new audience to the brand during this magical time of year.</p> <p>Following the launch of the much-anticipated annual Coca-Cola Christmas Truck Tour earlier this month, the brand is preparing to air two TV adverts, including its iconic <em>Holidays Are Coming</em> ad that signals the start of Christmas for many. The ad will air for the first time this weekend, featuring the same great, nostalgic music and visuals that people know and love, as well as a few new magical scenes returning from the original. This year, Coca-Cola will also be launching a new global advert, which aims to remind us that there is more that unites us than divides us and will air in Great Britain in December.</p> <p>Bringing the TV ad to life, the campaign will include London buses decked out in Holidays Are Coming lights and a lenticular visual of Santa. This year&rsquo;s campaign which is the biggest yet, will feature TV and out-of-home advertising and include takeovers of digital screens and spaces in travel hubs around the UK, including major train stations.</p> <p>The campaign will also be supported by a range of exciting partnerships and activations. The brand will delight Christmas shoppers by hosting surprise karaoke moments at London&rsquo;s Piccadilly Lights, live streaming some of the nation&rsquo;s favourite Christmas songs for 90 minutes each time, accompanied by a choir that will encourage a festive singalong.</p> <p><strong>Simon Harrison, Vice President, Commercial Development at Coca-Cola European Partners GB, said: </strong>&ldquo;For many people, the Coca-Cola Holidays Are Coming campaign signals the start of the festive season. This year, we&rsquo;ve taken the iconic and much-loved campaign and made it the biggest yet by bringing back the elements people love and adding new partnerships, activity and special moments to bring it to life in even more ways&rdquo;.</p> <p>For more information about Coca-Cola&rsquo;s Holidays Are Coming campaign, visit <a href="http://www.coca-cola.co.uk/">www.coca-cola.co.uk</a>.</p> 36323431-2d4e-6577-7349-74656d2d3032 https://launch.cokecce.co.uk/news-and-events/news/coca-cola-continues-to-spread-cheer-with-holidays-are-coming-campaign Mon, 02 Dec 2019 11:30:02 +0000 COCA-COLA CONTINUES TO SPREAD CHEER WITH ‘HOLIDAYS ARE COMING’ CAMPAIGN 231711 image/jpeg https://launch.cokecce.co.uk/system/stories/6241/CCEP_Original-Taste-of-Christmas_700x373px.jpg <p align="center"><strong>MONSTER ENERGY EXPANDS ITS ESPRESSO MONSTER RTD COFFEE RANGE</strong></p> <ul> <li><em>Monster Energy has unveiled it will be adding a third flavour to its RTD coffee range &ndash;Espresso Monster Salted Caramel</em></li> <li><em>The &pound;5.5m<a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/19-10%20Espresso%20Salted%20Caramel%20draftFV.docx#_ftn1"><strong>[1]</strong></a> Espresso Monster brand will also expand to include Price-Marked Packs for the independent channel&nbsp; </em></li> </ul> <p>Coca-Cola European Partners (CCEP) is expanding its Espresso Monster range with the launch of a new flavour - Espresso Salted Caramel, designed to appeal to coffee drinkers and energy drink lovers alike.&nbsp;</p> <p>Rolling out nationwide at the end of November, the new Espresso Monster variant is packed with flavour, and is a combination of real brewed coffee and the famous Monster energy blend. Available in a premium &lsquo;touch ink&rsquo; black 250ml can, the new flavour addition follows on from the successful nationwide launch of the Espresso Monster range earlier this year, which is now worth &pound;5.5million<a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/19-10%20Espresso%20Salted%20Caramel%20draftFV.docx#_ftn2">[2]</a> .</p> <p>The flavoured cold coffee drink will provide further opportunity for retailers to capitalise on the increasingly popular RTD coffee sector, currently worth &pound;139million and growing by 32%<a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/19-10%20Espresso%20Salted%20Caramel%20draftFV.docx#_ftn3">[3]</a>. The new variant is the third product to join the Monster Espresso range that includes Espresso &amp; Milk and Vanilla Espresso.</p> <p>The launch of Espresso Salted Caramel Monster will be supported by POS material and off fixture display to help increase visibility in-store and drive sales for retailers. The full Espresso Monster range will also be available in a &pound;1.99 price-marked pack option to the independent channel from the New Year.</p> <p>Simon Harrison, Vice President, Commercial Development at Coca-Cola European Partners GB, said: &ldquo;The Espresso Monster range has been well received by consumers over the last year and is now worth &pound;5.5million<a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/19-10%20Espresso%20Salted%20Caramel%20draftFV.docx#_ftn4">[4]</a>. The range delivers a real point of difference for retailers, combining the functionality of an energy drink with cold coffee, two soft drink segments that are delivering strong growth in GB.</p> <p>&ldquo;The Salted Carmel flavour profile is already popular with consumers in coffee shops and across other food and drink categories. We&rsquo;re therefore confident that the new great tasting variant will help to fuel further growth of the Espresso Monster range, delighting Monster&rsquo;s core fan base whilst also recruiting new drinkers.&rdquo;</p> <p>&nbsp;</p> <div><hr align="left" size="1" width="33%" /> <div> <p><a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/19-10%20Espresso%20Salted%20Caramel%20draftFV.docx#_ftnref1">[1]</a> Nielsen Total Coverage MAT Value 02/11/2019</p> </div> <div> <p><a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/19-10%20Espresso%20Salted%20Caramel%20draftFV.docx#_ftnref2">[2]</a> Nielsen Total Coverage MAT Value 02/11/2019</p> </div> <div> <p><a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/19-10%20Espresso%20Salted%20Caramel%20draftFV.docx#_ftnref3">[3]</a> Nielsen Total Coverage MAT 02/11/2019</p> </div> <div> <p><a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/19-10%20Espresso%20Salted%20Caramel%20draftFV.docx#_ftnref4">[4]</a> Nielsen Total Coverage MAT 02/11/2019</p> </div> </div> 36313931-2d4e-6577-7349-74656d2d3237 https://launch.cokecce.co.uk/news-and-events/news/monster-energy-expands-its-espresso-monster-rtd-coffee-range Wed, 27 Nov 2019 10:15:33 +0000 MONSTER ENERGY EXPANDS ITS ESPRESSO MONSTER RTD COFFEE RANGE 295625 image/jpeg https://launch.cokecce.co.uk/system/stories/6191/CCEP_monster-Espresso_line-up_700x373px.jpg <ul> <li><strong><em>Coca-Cola Energy to energise at BBC Music Introducing Live </em></strong></li> <li><strong><em>Collaboration runs alongside consumer advertising and sampling campaign</em></strong></li> <li><strong><em>Activity builds on successful launch earlier this year, with sales already exceeding &pound;4m in GB<sup><a title="" href="#_ftn1">[1]</a></sup></em></strong></li> </ul> <p>Coca-Cola is inviting music lovers to spread their positive energy as part of a new campaign that will bring together the energising qualities of music and Coca-Cola Energy. The event collaboration and wider advertising and sampling campaign aim to fuel further growth of Coca-Cola Energy which is the third biggest soft drink launch of 2019 to date<a title="" href="#_ftn2"><sup>[2]</sup></a> and worth over &pound;4m in just six months<a title="" href="#_ftn3"><sup>[3]</sup></a>. The brand is filling a gap in the market by appealing to new drinkers who love the taste of Coca-Cola but aren&rsquo;t generally energy drinkers and consumers who want an energy boost from natural-derived sources, presenting retailers with an incremental opportunity.</p> <p>The brand will help to inspire the next generation of musicians at BBC Introducing Live 2019 (31st October &ndash; 2nd November) by hosting talks and masterclasses with established names from the world of music. The Borderline presented by Coca-Cola Energy will give almost 20,000 budding artists the opportunity to learn more about song writing and production, grassroots venues and becoming an independent artist, as well as open up a candid discussion about mental health in the music industry.</p> <p>Coca-Cola Energy also collaborated with Dazed Digital to host a party at Jaguar Shoes in Shoreditch last week, with a line-up featuring a host of top DJs headlined by DJ Ross From Friends.</p> <p><strong>No.3 Soft Drink Launch of 2019</strong></p> <p>Since launching at the end of April, Coca-Cola Energy has generated more than &pound;4million of sales<a title="" href="#_ftn4"><sup>[4]</sup></a> and is the No.3 soft drink launch of 2019 to date<a title="" href="#_ftn5"><sup>[5]</sup></a>. By combining the famous Coke taste with an energy kick, the brand has delivered 60% incremental sales to the energy and cola categories<a title="" href="#_ftn6"><sup>[6]</sup></a> making it a must-stock for retailers.</p> <p>The music partnerships will also be supported by a wider campaign aimed at young adult consumers, including a multi-million pound media investment and sampling campaign that will see more than one million samples distributed during 2019.</p> <p>Simon Harrison, Vice President, Commercial Development at Coca-Cola European Partners GB, said: &ldquo;Music has the power to energise us emotionally and physically, as well as bring people together. As such, it makes perfect sense for Coca-Cola Energy to collaborate with Dazed Digital and BBC Music for these events. The brand perfectly complements the busy, upbeat lifestyles of music lovers, who can benefit from a refreshing energy boost to keep them going.</p> <p>&ldquo;These events are enabling us to build on the brand&rsquo;s early success, keeping Coca-Cola Energy at the forefront of consumer minds whilst helping to deliver sales for retailers throughout the rest of year, and beyond.&rdquo;</p> <p><strong>Coca-Cola Energy</strong></p> <p>Coca-Cola Energy blends the great taste of Coca-Cola, which people already know and love, with caffeine from natural-derived sources, guarana extracts and B vitamins. Coca-Cola Energy comes in a 250ml can with a sleek, distinctive design that matches the unique drink inside and is available with or without sugar, it is the first energy drink released under the Coca-Cola brand.</p> <div><br clear="all" /><hr align="left" size="1" width="33%" /> <div> <p><a title="" href="#_ftnref1">[1]</a> Nielsen Total Cov value data to 07.09.19</p> </div> <div> <p><a title="" href="#_ftnref2">[2]</a> Nielsen Total Cov value data to 07.09.19</p> </div> <div> <p><a title="" href="#_ftnref3">[3]</a> Nielsen Total Cov value data to 07.09.19</p> </div> <div> <p><a title="" href="#_ftnref4">[4]</a> Nielsen Total Coverage value data to 07.09.19</p> </div> <div> <p><a title="" href="#_ftnref5">[5]</a> Nielsen Grocery unit rate of sale data &ndash; last 2 wees to 07.09.19 vs prev 2 weeks to 24.08.19</p> </div> <div> <p><a title="" href="#_ftnref6">[6]</a> Kantar (Take Home) &ndash; 16wks w.e. 11.08.19</p> </div> </div> 36313631-2d4e-6577-7349-74656d2d3238 https://launch.cokecce.co.uk/news-and-events/news/coca-cola-energy-to-spread-good-vibes-with-music-collaboration Mon, 28 Oct 2019 11:26:18 +0000 COCA-COLA ENERGY TO SPREAD GOOD VIBES WITH MUSIC COLLABORATION 279946 image/jpeg https://launch.cokecce.co.uk/system/stories/6161/Coca-Cola-Energy-music-collaborations_700x373.jpg <p align="center"><strong>NEW REIGN TOTAL BODY FUEL FROM THE US SET TO RAISE THE BAR</strong></p> <p align="center"><strong>WITHIN PERFORMANCE ENERGY SECTOR IN GB</strong></p> <ul> <li>Reign Total Body Fuel is a new range of high-caffeine, sugar free performance energy drinks</li> <li>Enriched with BCAAs, L-Arganine and B-Vitamins to help improve performance and aid recovery</li> </ul> <p>Coca-Cola European Partners (CCEP) has entered the performance energy drinks sector with Reign Total Body Fuel, a new drinks range from Monster Energy engineered to fuel optimum performance for workouts and strength training.</p> <p>Reign Total Body Fuel is designed to be consumed pre and post workout and contains 200mg of natural caffeine extracted from green coffee beans. The no sugar, no calorie range also contains a number of ingredients intended to enhance performance, including branched-chain amino acids (BCAAs), which can help to prevent protein muscle breakdown, and L-Arganine, which improves blood flow and stimulates the release of growth hormones.</p> <p>Additionally, the range of drinks are enriched with Vitamins B3, B6 and B12, which all contribute to reducing fatigue and normalising metabolism, and contain no artificial colours or flavours to increase appeal amongst target consumers.</p> <p>Reign will be available in four refreshing flavoured variants &ndash; Melon Mania, Razzle Berry, Lemon Hdz and Sour Apple. Each 500ml can is adorned with distinctive and eye-catching warrior-themed packaging and will be available in plain and price-marked packs (PMP &pound;1.49). The launch will be supported by event and venue sponsorships and sponsored digital content &amp; in-store POS materials featuring global and local fitness influencers including LisaFitt and Romane Lanceford from the UK and Game of Thrones star Haf&thorn;&oacute;r J&uacute;l&iacute;us Bj&ouml;rnsson aka &lsquo;The Mountain&rsquo;.</p> <p>The new launch will enable retailers to tap into the performance drinks opportunity in GB. The segment is worth more than $400m in the US and is growing by 41%<a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/19-10%20Reign%20release%20DRAFT%20FV.docx#_ftn1">[1]</a>, highlighting the untapped potential here in GB.</p> <p>Simon Harrison, Vice President, Commercial Development at Coca-Cola European Partners GB, said: &ldquo;There is a growing demand amongst 18-to-35 year olds who want a drink to help them achieve maximum results when they work out without sacrificing on taste. Reign perfectly matches this demand by offering a natural energy boost with vital proteins and vitamins to help consumers perform at their peak, and aid recovery long after the hard work is done. Within eight months of launching in the US, Reign gained a 25% market share of workout energy drink sales<a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/19-10%20Reign%20release%20DRAFT%20FV.docx#_ftn2">[2]</a>&nbsp;so we&rsquo;re confident that the brand and its great-tasting liquid with functional benefits will appeal to consumers in GB.&rdquo;</p> <p>Instagram, Facebook and Twitter - @reignbodyfuel</p> <div><hr align="left" size="1" width="33%" /> <div> <p><a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/19-10%20Reign%20release%20DRAFT%20FV.docx#_ftnref1">[1]</a>&nbsp;Nielsen Total US Convenience Period ending 05/25/2019 TDE Energy</p> </div> <div> <p><a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/19-10%20Reign%20release%20DRAFT%20FV.docx#_ftnref2">[2]</a>&nbsp;Nielsen, US Sales Data, L52wks from w.c. 24/08/2019</p> </div> </div> 36323131-2d4e-6577-7349-74656d2d3237 https://launch.cokecce.co.uk/news-and-events/news/new-reign-total-body-fuel-from-the-us-set-to-raise-the-bar-within-performance-energy-sector-in-gb Wed, 27 Nov 2019 10:16:43 +0000 NEW REIGN TOTAL BODY FUEL FROM THE US SET TO RAISE THE BAR WITHIN PERFORMANCE ENERGY SECTOR IN GB 53716 image/jpeg https://launch.cokecce.co.uk/system/stories/6211/CCEP_Reign_RazzleBerry_700x373px.jpg <ul> <li><em>Coca-Cola European Partners (CCEP) invests &pound;49 million into its Wakefield operations in 2019</em></li> <li><em>MP, Andrea Jenkyns, joins CCEP to celebrate the 30<sup>th</sup> anniversary of its Wakefield factory and opening of a brand-new canning production line</em></li> </ul> <p>Coca-Cola European Partners (CCEP) welcomed Andrea Jenkyns MP (Morley and Outwood) to a &lsquo;Family Fun Day&rsquo; event at Leeds Beckett University Campus on Sunday 13<sup>th</sup> October to celebrate 30 years since CCEP&rsquo;s Wakefield site &ndash; Europe&rsquo;s largest soft drinks factory* &ndash; first opened.</p> <p>Wakefield&rsquo;s 30th anniversary also marks a &pound;49 million investment in its operations, and includes the opening of a &pound;24 million canning production line, a demonstration of its ongoing commitment to manufacturing excellence and innovation in Great Britain. The new canning production line will be dedicated to making CCEP&rsquo;s latest light-weight cans, ranging in size from 330ml to 500ml. The line has been built to be sustainable and is an important part of supporting CCEP&rsquo;s sustainability action plan, <em><a href="https://www.ccep.com/pages/thisisforward">This is Forward</a></em>. The projected energy savings comes from a combination of technologies including automatic control of conveyors and energy sub-metering. In addition, water reduction will be achieved by air rinsing cans and dry lubrication on conveyors.</p> <p>A further &pound;10 million investment at the Wakefield site will fund a new state of the art process plant which will regulate processes across lines. This will reduce water and energy usage whilst continuing to guarantee the high quality and consistency standards CCEP are renowned for. The business has also allocated &pound;15 million to an existing canning line to replace the use of plastic shrink wrap across multipacks of cans with 100% recyclable cardboard, part of a wider initiative to end the use of plastic shrink wrap across all multipacks of cans across Great Britain, which will see 4000 tonnes of plastic removed from across Europe.</p> <p>To mark the celebration of the 30<sup>th</sup> anniversary, CCEP organised a &lsquo;Family Fun Day&rsquo; event to celebrate the milestone with its employees and their families. As well as activities such as a crazy golf, bumper cars and a raffle in aid of Forget Me Not Children's Hospice, Wakefield&rsquo;s leadership team presented long service awards to some of the site's employees for their hard work and dedication to manufacturing excellence over the last three decades.</p> <p>After 30 years at CCEP, one of Wakefield&rsquo;s longest serving employees, John Steel, Apprentice Training Manager, was also given the opportunity to meet with Andrea Jenkyns MP and share how the factory has changed since he joined the company back in 1989. You can read more about John&rsquo;s story at CCEP in the below Notes to Editors.</p> <p><strong>Steve Thorpe, Interim Director at Coca-Cola European Partners Wakefield, said:</strong> &ldquo;As a truly local business, we are proud to manufacture some of the nation&rsquo;s favourite drinks right here from our factory in Wakefield. This recent investment demonstrates Coca-Cola European Partners&rsquo; long-term commitment to the Wakefield area and to manufacturing in GB as a whole.</p> <p>&ldquo;Investing in our people is of the upmost importance to us &ndash; helping to continually improve the quality, efficiency and sustainability of our operations, as well as ensuring we can continue to support the growth of our team of highly skilled and dedicated people.&rdquo;</p> <p><strong>Leendert den Hollander, Vice-President and General Manager, Coca-Cola European Partners GB, said:</strong> &ldquo;At Coca-Cola European Partners, we are committed to making positive contributions to the communities in which we operate. Wakefield is a great example of the legacy that our local sites can provide our communities, while remaining focused on delivering manufacturing excellence throughout our operations in Great Britain.&rdquo;</p> <p><strong>MP, Andrea Jenkyns, said:</strong> &ldquo;I welcome Coca-Cola European Partners&rsquo; (CCEP) commitment to supporting manufacturing in GB by investing &pound;49 million in its Wakefield operations. This is positive news for the local economy and a further boost for West Yorkshire.&rdquo;</p> 36313231-2d4e-6577-7349-74656d2d3135 https://launch.cokecce.co.uk/news-and-events/news/made-in-wakefield Tue, 15 Oct 2019 09:25:20 +0000 Made in Wakefield 144247 image/jpeg https://launch.cokecce.co.uk/system/stories/6121/CCEP-WEBSITE_700x373px_Wakefield_V2.jpg <p align="center"><strong><span lang="EN-US">BREAKTHROUGH TECHNOLOGY TAKES PLASTIC FROM THE OCEAN</span></strong></p> <p align="center"><strong><span lang="EN-US">AND USES IT IN A COCA-COLA BOTTLE</span></strong></p> <ul> <li><em>Sample bottle revealed as Coca-Cola sets out ambitious new sustainable packaging goals for Western Europe<a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/031019%20Coca-Cola%20Western%20Europe%20packaging%20update_GB%20Press%20release.docx#_ftn1"><strong>[1]</strong></a>, in partnership with Coca-Cola European Partners</em></li> <li><em>New goals include ambition to accelerate its target from 50% to 100% recycled or renewable material in its plastic bottles</em></li> </ul> <p>&nbsp;Today, Coca-Cola unveiled its first ever sample bottle made using recovered and recycled marine plastics<strong>, </strong>demonstrating that one day, even ocean debris could be used in recycled packaging for food or drinks<strong>.</strong>&nbsp;</p> <p>&nbsp;</p> <p>Through a partnership between Ioniqa Technologies, Indorama Ventures, Mares Circulares (Circular Seas) and The Coca-Cola Company, about 300 sample bottles were made using 25% recycled marine plastic<a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/031019%20Coca-Cola%20Western%20Europe%20packaging%20update_GB%20Press%20release.docx#_ftn2">[2]</a> retrieved from the Mediterranean Sea and beaches.&nbsp;</p> <p>&nbsp;</p> <p>The bottles were designed and developed to show the transformational potential of revolutionary enhanced recycling technologies, which can recycle previously used PET plastics of any quality back to high-quality plastic that can be used for food or drink packaging, including material that would previously have been sent to incineration or landfill.&nbsp; The sample bottle is the first ever plastic bottle made using marine plastic that has been successfully recycled for use in food and drink packaging.</p> <p>&nbsp;</p> <p>It is being announced as Coca-Cola in Western Europe sets out new goals, in partnership with Coca-Cola European Partners, to support its ambition for a world without packaging waste. &nbsp;&nbsp;</p> <p>In 2017, as part of their joint Sustainability Action Plan, Coca-Cola European Partners and Coca-Cola in Western Europe pledged that, by 2025, Coca-Cola will: collect a can or bottle for every one that it sells; ensure that all of its packaging is 100% recyclable; ensure that at least 50% of the content of its plastic bottles will come from recycled content.&nbsp; In 2019, in Western Europe, the Coca-Cola System invested 180m euros in sustainable packaging, both across its operations and in the incubation of new packaging and packaging-free solutions for the future.&nbsp;</p> <p>&nbsp;</p> <p>Today they are announcing further goals designed to accelerate their delivery of a sustainable packaging roadmap for Western Europe, ensuring that all their packaging is collected, recycled and reused.&nbsp;</p> <p>&nbsp;</p> <p>These include:</p> <p>&nbsp;</p> <p><strong>Working to remove all unnecessary or hard to recycle plastic </strong><strong>from its portfolio, </strong>through lightweighting and the removal of all secondary packaging made from plastic. This will avoid the use of more than 11,000 tonnes of plastic per year. Coca-Cola Great Britain announced last month it would move from plastic shrink wrap to 100% recyclable cardboard for its multipack cans, changing 30 million packs. The move is part of an initiative across Western Europe which will remove 4000 tonnes of plastic from its supply chain in 2020. It also recently transitioned its Sprite brand from green to clear PET plastic bottles, which are easier to recycle bottle to bottle.</p> <p><strong>Working towards 100% recycled or renewable materials in all of its plastic bottles, avoiding the use of over 200,000 tonnes of virgin plastic every year</strong>. &nbsp;In Great Britain, Coca-Cola will move to 50% recycled content in its plastic bottles next year and to 100% recycled plastic in Glaceau smartwater later this year. &nbsp;Coca-Cola in Western Europe will reach 50% recycled content in its plastic bottles two years earlier than its stated goal (by 2023, rather than 2025)<strong>.</strong></p> <p>&nbsp;</p> <p><strong>Support for well-designed deposit return schemes across Western Europe, where a successful proven alternative does not already exist</strong>, in line with its goal to collect a bottle or can for every one that it sells by 2025. In Great Britain Coca-Cola has been championing the introduction of a well-designed DRS for the last two years. &nbsp;Coca-Cola, with its bottling partners, will also support well-designed DRS across its wider European markets, where effective alternatives are not already in place.</p> <p>&nbsp;</p> <p><strong>Transparent disclosure of its packaging footprint on an annual basis by packaging type, as well as reporting on performance against stated commitments and goals. </strong></p> <p>&nbsp;</p> <p><strong>Tim Brett, President for Coca-Cola Western Europe</strong>, said: <em>&ldquo;Too many of the world&rsquo;s finite resources are currently discarded as waste.&nbsp; We know we need to do more to correct this.&nbsp; The targets we have set out today are ambitious and rightly so. There is a valuable role for packaging, but it must always be collected, recycled and reused.&nbsp; Our aim, working in partnership, is to see the term &ldquo;single-use plastic&rdquo; become redundant, both in our business and beyond, as all of our plastic &ndash; and indeed all of our packaging - is delivered within a closed loop&rdquo;.</em></p> <p>&nbsp;</p> <p><strong>Bruno van Gompel, Technical and Supply Chain Director, Coca-Cola in Western Europe,</strong> said: <em>&ldquo;This bottle is testament to what can be achieved, through partnership and investment in revolutionary new technologies. In bringing together partners from across our supply chain, from a community clean up partnership in Spain and Portugal to an investment in technological innovation in the Netherlands, we have been able, for the first time, to bring damaged marine plastic back to food-grade material to make new bottles. </em></p> <p>&nbsp;</p> <p><em>&ldquo;Enhanced recycling technologies are enormously exciting, not just for us but for industry and society at large.&nbsp; They accelerate the prospect of a closed loop economy for plastic, which is why we are investing behind them. As these begin to scale, we will see all kinds of used plastics returned, as good as new, not just once but again and again, diverting waste streams from incineration and landfill.&rdquo; </em></p> <p>&nbsp;</p> <p>The marine plastic bottle has been developed as proof of concept for what the technology may achieve in time. &nbsp;In the immediate term, enhanced recycling will be introduced at commercial scale using waste streams from existing recyclers, including previously unrecyclable plastics and lower-quality recyclables.&nbsp; From 2020, Coca-Cola plans to roll out this enhanced recycled content in some of its bottles.</p> <p>&nbsp;</p> <p>A newly formed Packaging Innovation Hub will continue to focus and accelerate investment and innovation in sustainable packaging solutions across Western Europe. These include continuing investment in enhanced recycling technologies, as well as alternative packaging solutions for the future, such as paper bottles, bio-based packaging materials, refillable-returnable and packaging-free alternatives, like its dispensed Freestyle or wider micro-dosing solutions.</p> <p>&nbsp;</p> <p>You can find out more about the journey of the marine plastic bottle at: <a href="https://www.coca-cola.eu/news/marine-bottle">https://www.coca-cola.eu/news/marine-bottle</a></p> <p>&nbsp;</p> <p>To find out more about The Coca-Cola Company&rsquo;s wider goals and actions on packaging waste, please visit: <a href="https://www.coca-colacompany.com/stories/world-without-waste">https://www.coca-colacompany.com/stories/world-without-waste</a></p> <div><br clear="all" /><hr align="left" size="1" width="33%" /> <div> <p><a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/031019%20Coca-Cola%20Western%20Europe%20packaging%20update_GB%20Press%20release.docx#_ftnref1">[1]</a> All references to Western Europe refer to markets where Coca-Cola European Partners is active: &nbsp;Andorra, Belgium, continental France, Germany, Great Britain, Iceland, Luxembourg, Monaco, the Netherlands, Norway, Portugal, Spain and Sweden.</p> </div> <div> <p><a title="" href="file:///C:/Users/michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/A39NWENO/031019%20Coca-Cola%20Western%20Europe%20packaging%20update_GB%20Press%20release.docx#_ftnref2">[2]</a> Final recycled marine plastic content in the bottle will vary post production, between 20-25%</p> </div> </div> 36323231-2d4e-6577-7349-74656d2d3238 https://launch.cokecce.co.uk/news-and-events/news/breakthrough-technology-takes-plastic-from-the-ocean-and-uses-it-in-a-coca-cola-bottle Thu, 28 Nov 2019 13:25:33 +0000 BREAKTHROUGH TECHNOLOGY TAKES PLASTIC FROM THE OCEAN AND USES IT IN A COCA-COLA BOTTLE 251067 image/jpeg https://launch.cokecce.co.uk/system/stories/6221/CCEP_marine_bottle_700x373px.jpg <ul> <li>CCEP will end the use of plastic shrink-wrap across all multipacks of cans sold in Great Britain, resulting in 4,000 tonnes of plastic removed from circulation across Western Europe</li> <li>Launch of &lsquo;Clear is the new Green&rsquo; campaign part of CCEP&rsquo;s ongoing efforts to remove virgin plastic from circulation, with a goal of doubling the amount of recycled PET used in all its plastic bottles, across 20 brands</li> <li>CCEP celebrates reaching 10 years of being waste to landfill free across its GB sites</li> </ul> <p>Coca-Cola European Partners mark <a href="http://www.wrap.org.uk/content/recycle-week-2019">National Recycling Week</a> with a series of announcements that include news the company will end the use of plastic shrink-wrap across all multipacks of cans sold in Great Britain and replace it with cardboard. The move will see more than 30 million packs sold to consumers each year no longer being wrapped in plastic, resulting in 4,000 tonnes of plastic removed from circulation across Western Europe.</p> <p>The shrink-wrap will be replaced with 100% recyclable, sustainably sourced cardboard, with either an FSC (Forest Stewardship Council) or PEFC (Programme for the Endorsement of Forest Certification) certification. This change will be made over the next 18 months to 4,6, and 8 packs of cans including Coca-Cola (original taste and zero sugar), Diet Coke, Fanta, Sprite, Dr Pepper and Lilt.</p> <p>This year has also seen CCEP move forward with the &lsquo;Clear is the new Green&rsquo; campaign, part of an ongoing effort to remove virgin plastic from circulation, with a goal of doubling the amount of recycled PET used in all its plastic bottles, across 20 brands.</p> <p>Working with trusted partners continues to be part of how CCEP realise their <a href="https://www.ccep.com/pages/thisisforward">This is Forward</a> strategy, striving to operate in the most sustainable way. As such the company is delighted to be working with the National Union of Students (NUS) on the Recycle League, a pilot competition aiming to encourage recycling and avoid waste in university campuses&rsquo; across the UK. The initiative will include students from 11 universities including; Bath Spa, Birmingham City, Nottingham Trent and Cardiff Universities. Students from these universities will be encouraged to rally together and report on the amount of campus recycling and waste in the hope of winning the top prize of &pound;15,000.</p> <p>This week also marks eight years since all of CCEP&rsquo;s production sites across GB became waste to landfill free &ndash; with some of the business&rsquo; largest sites celebrating up to 10 years &ndash; and coincides with a year since WRAP and IGD&rsquo;s <a href="https://nam01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.wrap.org.uk%2Ffood-waste-reduction-roadmap&amp;data=02%7C01%7Cjuhunt%40cokecce.com%7Cf2bcbdf09ef44cd9a31208d738375ede%7C96dacacdd873460aadd9e801822b8503%7C0%7C0%7C637039682777372938&amp;sdata=MNfow8FmGy5AH5o4e9yCVEh1tUzL%2Fb3Tc9AdpC%2BLT5Y%3D&amp;reserved=0">Food Waste Reduction Roadmap</a> was proposed. As a supporter of the roadmap, CCEP understand the importance of having frameworks such as these to steer the conversation around recycling.</p> <p><strong>Nick Brown, Head of Sustainability, Coca-Cola European Partners GB, said:</strong> <em>&ldquo;These announcements underline the continued efforts that we are taking as a company in realizing the goals set out in our </em><a href="https://www.ccep.com/pages/thisisforward"><em>This is Forward</em></a><em> strategy</em><em>.</em> <em>In particular the move from shrink to board is an important milestone for CCEP and one which will have a positive impact on how we operate in a sustainable way</em>.<em> As a company we believe National Recycling Week is a key calendar moment which raises awareness of the latest issues and developments in this area.&rdquo;</em></p> 36303831-2d4e-6577-7349-74656d2d3236 https://launch.cokecce.co.uk/news-and-events/news/coca-cola-european-partners-mark-national-recycling-week-with-a-series-of-developments-in-their-sustainable-operations Thu, 26 Sep 2019 10:14:42 +0000 Coca-Cola European Partners mark National Recycling Week with a series of developments in their sustainable operations 247426 image/jpeg https://launch.cokecce.co.uk/system/stories/6081/Coca-Cola_zero_sugar_cardboard_multipack_700x373px.jpg <p align="center">&nbsp;</p> <ul> <li><em>Coca-Cola European Partners (CCEP) invests &pound;55 million into its Sidcup operations in 2019</em></li> <li><em>Member of Parliament, James Brokenshire, joins CCEP&rsquo;s Vice-President and General Manager, Leendert den Hollander, to celebrate opening a new canning production line</em></li> </ul> <p>Coca-Cola European Partners (CCEP) welcomed the Rt Hon James Brokenshire, MP for Old Bexley and Sidcup, to its site in Sidcup on Friday, 20<sup>th</sup> September, to celebrate the opening of a new canning production line. The line is part of CCEP&rsquo;s &pound;55 million investment into its Sidcup operations, a demonstration of its ongoing commitment to manufacturing excellence and innovation in Great Britain. The new &pound;16 million production line will be dedicated to making CCEP&rsquo;s latest light-weight cans ranging from in size from 330ml to 500ml.</p> <p>After 43 years at CCEP, Sidcup&rsquo;s longest serving employee, Oliver Fernandes, Laboratory Analyst, was given the honours to officially open the line with James Brokenshire MP and was then presented with a gift to celebrate his commitment.</p> <p>In addition to the new production line, the investment supports a brand new &pound;39 million automated storage and retrieval system (ASRS) warehouse in Sidcup, saving over ten thousand road miles by HGV trucks and almost four tonnes of CO2 per year. As part of this, CCEP has a dedicated ASRS team on site, consisting of eight existing employees who were all retrained as part of the upskilling programme to see them become part of the ASRS team.</p> <p><strong>Rory Kerr, Operations Director at Coca-Cola European Partners Sidcup, said:</strong> &ldquo;As a truly local business, we are proud to manufacture some of the nation&rsquo;s favourite drinks &ndash; right here from our factory in Sidcup. This recent investment demonstrates Coca-Cola European Partners&rsquo; long-term commitment to the Sidcup area and to manufacturing in GB as a whole.</p> <p>&ldquo;Investing in our people is of the upmost importance to us &ndash; helping to continually improve the quality, efficiency and sustainability of our operations, as well as ensuring we can continue to support the growth of a team of highly skilled and dedicated people. Investments such as this really help to elevate our business capabilities and support the manufacturing and distribution network in England more broadly.&rdquo;</p> <p><strong>Leendert den Hollander, Vice-President and General Manager, Coca-Cola European Partners GB, said:</strong> &ldquo;At Coca-Cola European Partners, we are passionate about making positive contributions to the communities in which we operate. Sidcup is a great example of the legacy that our local sites can provide our communities while remaining focused on delivering manufacturing excellence throughout our operations in Great Britain.&rdquo;</p> <p><strong>MP, James Brokenshire, said:</strong> &ldquo;I welcome Coca-Cola European Partners (CCEP) commitment to supporting manufacturing in the UK by investing &pound;55 million in its Sidcup operations. This is positive news for the local economy and a further boost for Bexley.&rdquo;</p> <p>The investment programme underlines CCEP&rsquo;s commitment to manufacturing excellence in Great Britain, with a range of innovations in machinery and sustainable production and supports CCEP&rsquo;s sustainability action plan, <em><a href="https://www.ccep.com/pages/thisisforward">This is Forward</a></em>.&rdquo;</p> 36303731-2d4e-6577-7349-74656d2d3236 https://launch.cokecce.co.uk/news-and-events/news/made-in-sidcup Thu, 26 Sep 2019 10:02:12 +0000 Made in Sidcup 158163 image/jpeg https://launch.cokecce.co.uk/system/stories/6071/899C6122a_700x373px.jpg <p>Coca-Cola European Partners (CCEP) has unveiled a brand new ATL campaign to support the launch of its re-designed Sprite bottles that are easier to recycle.</p> <p>Launched on the 23<sup>rd</sup> September, to coincide with Recycle Week (23<sup>rd</sup> &ndash; 29<sup>th</sup> September 2019), the &lsquo;Clear is the new Green&rsquo; campaign will educate consumers on the recyclability of the Sprite packaging. Consumers will see that the iconic green Sprite bottle has turned clear to make it easier to recycle back into new bottles.</p> <p>The campaign is supported by a vibrant ALT campaign which will appear on over 6,000 display panels across the country.</p> <p>The campaign is part of CCEP&rsquo;s ongoing efforts to remove virgin plastic from circulation as it aims to double the amount of recycled PET used in all its plastic bottles, across 20 brands. Earlier this year CCEP announced that GLAC&Eacute;AU Smartwater bottles will be made from 100 per cent recycled plastic by the end of the year, removing 3,100 tonnes of single-use plastic from circulation each year.</p> 36303531-2d4e-6577-7349-74656d2d3234 https://launch.cokecce.co.uk/news-and-events/news/sprite-to-launch-clear-is-the-new-green-campaign Tue, 24 Sep 2019 11:26:18 +0000 Sprite to launch ‘Clear is the new Green’ campaign 228280 image/jpeg https://launch.cokecce.co.uk/system/stories/6051/Sprite_GB_OOH___Long_Dwell_Landscape_700x373px.jpg <ul> <li><em>New recycling campaign &lsquo;Round in Circles&rsquo; reminds people that all its bottles are 100% recyclable and can be turned into new bottles again </em></li> <li><em>The new campaign launched to coincide with Recycle Week</em></li> <li><em>Latest in a series of actions from the company as part of its sustainable packaging strategy</em></li> </ul> <p>Coca-Cola Great Britain has launched a major new advertising campaign called &lsquo;Round in Circles&rsquo; to remind people that all of its bottles are 100% recyclable and, if recycled, can be turned into new bottles.&nbsp;</p> <p>Launched to coincide with <strong>Recycle Now&rsquo;s</strong> Recycle Week - which Coca-Cola will also support by turning the Coca-Cola London Eye green on Wednesday - the multi-brand campaign highlights that all the plastic bottles used for Coca-Cola&rsquo;s full range of brands in Great Britain are 100% recyclable and can be made into new bottles.&nbsp; The campaign includes print and out-of-home, with a focus on transport hubs, and aims to encourage more consumers to recycle, which is essential to help create a circular economy for plastic bottles and packaging more generally.</p> <p>The creative, which features a number of different Coca-Cola brands, interweaves information into circular artwork, referencing the company&rsquo;s commitment to helping develop a true circular economy for its packs. The creative has been developed by Recipe.</p> <p><strong>Kris Robbens, Marketing Director, Coca-Cola Great Britain said:</strong> <em>&ldquo;With this campaign we want to raise awareness that all of our bottles can be recycled and turned into new ones. As well as taking action to make our packaging as sustainable as possible, it&rsquo;s important that we use our marketing and communications to encourage more people to recycle our bottles&nbsp;after they have enjoyed the drink. They are more likely to do this if they know they can be turned into new bottles again. Across all of our brands we want to use more recycled material in all of our packaging, however that requires more of it to be collected so that it can be reused to make new bottles.&rdquo;</em></p> <p><strong>Craig Stephens, Recycle Now campaign manager said:<em> &ldquo;</em></strong><em>We are thrilled by the new campaign from Coca-Cola, launched </em><em>today and their ongoing commitment as one of our founding UK Plastics Pact members. Recycle Week 2019 is focused on taking action and this certainly goes to prove that brands like Coca-Cola are committed to making a difference to our environment. Coke have been at the forefront of the industry-wide discussion around the changes in the way we design, produce, use, re-use, dispose and reprocess packaging. While finding the most sustainable packaging solutions is a critical part of a circular model, recycling infrastructure and behaviour also need to be considered a priority.&rdquo;</em></p> <p>The campaign has been launched as part of Coca-Cola&rsquo;s ongoing sustainable packaging strategy, which was first announced in 2017 and set out its ambition to work with others to ensure that all packaging is recovered, so that more is recycled and none ends up as waste.&nbsp; It is the latest in a series of actions including:</p> <ul> <li>Last week the company announced it will <strong>end the use of plastic shrink-wrap across multipack cans</strong> sold in Great Britain and replace it with 100% recyclable, sustainably sourced cardboard. As a result, more than 30 million packs sold to consumers each year will no longer be wrapped in plastic contributing to 4,000 tonnes saving of plastic across Western Europe.</li> <li>Changing the iconic green Sprite bottle from green to clear to make it even easier to recycle into a new bottle</li> <li>GLAC&Eacute;AU Smartwater will be its first brand to move to <strong>100% recycled plastic</strong> in its bottles over the next few months</li> <li>Continuing to increase the amount of recycled PET used in all its plastic bottles to at least 50%. The new packs will be launched next year and will make Coca-Cola the biggest user of recycled PET plastic in Great Britain</li> </ul> <p>Coca-Cola also continues to champion reform of the existing recovery and recycling systems in Great Britain and supports the introduction of a well-designed deposit return scheme to help get more packaging back.</p> 36303431-2d4e-6577-7349-74656d2d3233 https://launch.cokecce.co.uk/news-and-events/news/coca-cola-great-britain-launches-major-new-advertising-campaign-as-it-aims-to-get-more-people-recycling Mon, 23 Sep 2019 08:21:39 +0000 Coca-Cola Great Britain launches major new advertising campaign as it aims to get more people recycling 183310 image/jpeg https://launch.cokecce.co.uk/system/stories/6041/CokeSustainability_Metro_HalfPage_170x268mm_Round_In_Circle_700x373px.jpg <ul> <li>More than 30 million multipacks bought by consumers will switch to cardboard</li> <li>Part of a wider initiative which will see 4,000 tonnes of plastic removed from circulation across Western Europe</li> <li>The latest action the company is taking to ensure its packaging is as sustainable as possible</li> </ul> <p>Coca-Cola European Partners will end the use of plastic shrink-wrap across all multipacks of cans sold in Great Britain and replace it with cardboard. More than 30 million packs sold to consumers each year will no longer be wrapped in plastic.</p> <p>The new cardboard multipacks will be introduced on 4, 6 and 8 packs of cans across all brands, including Coca-Cola (original taste and zero sugar), Diet Coke, Fanta, Sprite, Dr Pepper and Lilt. The packs will transition to cardboard over the next 18 months. Multipacks of ten cans or more are already wrapped in cardboard.</p> <p>The plastic shrink-wrap currently used is recyclable. However, only 10%<a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/Shrink%20to%20Board.docx#_ftn1">[1]</a> of local authorities collect this material, whereas 98%<a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/Shrink%20to%20Board.docx#_ftn2">[2]</a> accept cardboard as part of household recycling.</p> <p>The shrink-wrap will be replaced with 100% recyclable, sustainably sourced cardboard, with either an FSC (Forest Stewardship Council) or PEFC (Programme for the Endorsement of Forest Certification) certification.</p> <p>The move is part of a wider initiative being introduced across Western Europe and will remove 4,000 tonnes of plastic from circulation across the region.</p> <p><strong>Leendert den Hollander, Vice President and General Manager, Coca-Cola European Partners GB, said:</strong> <em>&ldquo;We want to make it as easy as possible for consumers to recycle our packaging after they&rsquo;ve enjoyed our drinks. All our cans are 100% recyclable but we know it is a challenge for consumers to recycle the plastic we use for our multipacks. By replacing shrink-wrap with cardboard, which is collected by virtually every household system in the country, we are eliminating a hard-to-recycle material from our supply chain. Changing all our canning lines over the next 18 months is a complex project. But we believe it is the right thing to do and we would encourage others in the sector to follow our lead.&rdquo;</em></p> <p>The switch to cardboard is the latest change from Coca-Cola as part of its sustainable packaging strategy, launched in 2017, in which it set out its ambition to work with others to ensure that all of its packaging is recovered so that more is recycled and none ends up as waste.</p> <p>In June, Coca-Cola announced that glac&eacute;au smartwater would be its first brand in Great Britain to be sold in bottles made from 100% recycled plastic, removing 3,100 tonnes of virgin plastic from circulation. It is also on track to double the recycled content in all of its plastic bottles in 2020 and is switching Sprite bottles from green to clear plastic to make them easier to recycle into new bottles.</p> <p>In addition to increasing the amount of recycled materials in its packaging, the company continues to encourage consumers to recycle through its advertising and messaging on packs as well as championing reform of the recycling system in Great Britain.</p> <div><br clear="all" /><hr align="left" size="1" width="33%" /> <div> <p><a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/Shrink%20to%20Board.docx#_ftnref1">[1]</a> Recoup 2018 UK Households Plastic Collection Survey</p> </div> <div> <p><a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/Shrink%20to%20Board.docx#_ftnref2">[2]</a> Wrap Household Collection Report, June 2016</p> </div> </div> 36303231-2d4e-6577-7349-74656d2d3139 https://launch.cokecce.co.uk/news-and-events/news/coca-cola-european-partners-to-end-the-use-of-plastic-shrink-wrap-across-all-multipacks-of-cans-sold-in-great-britain Thu, 19 Sep 2019 09:14:43 +0000 Coca-Cola European Partners to end the use of plastic shrink-wrap across all multipacks of cans sold in Great Britain 90540 image/jpeg https://launch.cokecce.co.uk/system/stories/6021/Coca-Cola_zero_sugar_shrink_and_card_multipack_image_700x373px.jpg <p>UEFA and Coca-Cola have announced a deal that will see the beverage manufacturer become the official non-alcoholic beverage sponsor for UEFA EURO 2020.</p> <p>Next summer&rsquo;s competition will have a particularly European feel, with the tournament being hosted in 12 cities across the continent to celebrate the 60<sup>th</sup> anniversary of the UEFA EURO.</p> <p>The sponsorship deal will give the company the opportunity to showcase several brands, including sparkling beverages, sports drinks, water, ready-to-drink coffee and fruit-based drinks, with low, and sugar-free options.</p> <p>&ldquo;We value Coca-Cola&rsquo;s continued commitment to European national team football, which is well into its fourth decade, in coming onboard as a sponsor for UEFA EURO 2020,&rdquo; said Guy-Laurent Epstein, Marketing Director of UEFA Events SA.</p> <p>&ldquo;Coca-Cola is a perfect partner for us, not only because of its long association with UEFA, but also because of its ability to unite people and bring them together.&nbsp; This is particularly relevant for UEFA EURO 2020, as for the first time, we are staging the tournament across 12 countries, which will allow more fans than ever to watch top-level football across the continent.&rdquo;</p> <p>Coca-Cola has enjoyed a long and fruitful partnership with UEFA, having first signed up to sponsor UEFA European football&rsquo;s premier national team tournament in 1988.</p> <p>&ldquo;We&rsquo;ve had a long and rich history supporting football at all levels from the grassroots to the world stage,&rdquo; said Walter Susini, Coca-Cola&rsquo;s Vice-President for Marketing for Europe, Middle East and Africa.&nbsp;</p> <p>&ldquo;I am delighted that we can continue to share the joy of football with millions of fans, as well as our customers and partners.&nbsp; In 2020, leading up to and during the tournament, we&rsquo;ll feature a broader array of beverages than ever before to refresh teams and fans alike all across Europe&rdquo;.</p> <p>UEFA EURO 2020 will kick-off in Rome on 12 June, and will come to its conclusion a month later, with the final taking place at Wembley Stadium in London.</p> <p>Matches during the tournament will take place in 12 host cities across Europe: Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, London, Munich, Rome and Saint Petersburg.</p> 35393931-2d4e-6577-7349-74656d2d3131 https://launch.cokecce.co.uk/news-and-events/news/coca-cola-signs-on-as-uefa-euro-2020-sponsor Wed, 11 Sep 2019 14:46:58 +0000 Coca-Cola signs on as UEFA EURO 2020 sponsor 49416 image/jpeg https://launch.cokecce.co.uk/system/stories/5991/Coke-glass-bottle_70x373.jpg <ul> <li>Fanta Dark Orange launches in werewolf-themed packaging</li> <li>Spooky on-pack graphics from artist Noma Bar also return for 2019</li> </ul> <p>Coca-Cola European Partners (CCEP) is adding a dark twist to its Fanta portfolio this Halloween, with a limited-edition variant that delivers the great-tasting flavour of blood orange in a spooktacular black liquid.</p> <p>Fanta Dark Orange, the first ever Fanta product to turn jet black, will also feature werewolf-themed packaging to stand out on the shelves and give consumers a devilishly delicious experience.</p> <p>The limited-edition, Soft Drink Tax-exempt variant will be available in 500ml plain and price-marked packs from mid-September until Halloween, encouraging more purchases in the run-up to the spookiest night of the year.</p> <p>Halloween is the fourth-largest retail event in GB<a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/19-08%20Fanta%20Halloween%20draft%20FV%2002.09.19.docx#_ftn1">[1]</a> worth &pound;419m<a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/19-08%20Fanta%20Halloween%20draft%20FV%2002.09.19.docx#_ftn2">[2]</a>. Fanta continues to drive sales over the period, with the brand enjoying 17.2% growth during Halloween last year<a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/19-08%20Fanta%20Halloween%20draft%20FV%2002.09.19.docx#_ftn3">[3]</a>.</p> <p><strong>Halloween Themed Packs</strong></p> <p>The full Fanta range will once again receive a Halloween-themed makeover with the return of Noma Bar&rsquo;s ghoulish on-pack graphics. The packs, which will be available across regular and zero variants of Fanta Orange, Lemon, Fruit Twist, Pink Grapefruit and Grape, will enable retailers to tap into the growing consumer demand for special Halloween themed packs and products when making purchasing decisions around the event<a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/19-08%20Fanta%20Halloween%20draft%20FV%2002.09.19.docx#_ftn4">[4]</a>.</p> <p><strong>Supporting Marketing Campaign</strong></p> <p>&ldquo;The new flavour variant and special packs will be supported by a multi-million marketing campaign spanning digital and outdoor advertising, social media and Twisted Carnival activities.</p> <p>Fanta&rsquo;s Twisted Carnival is a Halloween show which invites Fanta fans to make their way through a haunted carnival tent. The show went down a treat last year, and will return again this year to terrify consumers. It will be supported across social media with related posts on Snapchat, partnerships with online media and influencers.</p> <p>Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners GB, said: &ldquo;Last year was Fanta&rsquo;s best performing Halloween to date, delivering record sales of &pound;15.8million over the four week Halloween period<a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/19-08%20Fanta%20Halloween%20draft%20FV%2002.09.19.docx#_ftn5"><sup><sup>[5]</sup></sup></a>. We&rsquo;re confident that by tapping into the consumer demand for fun flavours with Fanta Dark Orange the plan for 2019 is even stronger, further enhancing Fanta&rsquo;s association with Halloween which is becoming as synonymous as Coca-Cola&rsquo;s link to Christmas.&rdquo;</p> <p>Fanta is worth &pound;201m, is up by +22% in value<a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/19-08%20Fanta%20Halloween%20draft%20FV%2002.09.19.docx#_ftn6"><sup><sup>[6]</sup></sup></a> and is the number one flavoured carbonates brand in GB<a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/19-08%20Fanta%20Halloween%20draft%20FV%2002.09.19.docx#_ftn7">[7]</a>.</p> <div><br clear="all" /><hr align="left" size="1" width="33%" /> <div> <p><a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/19-08%20Fanta%20Halloween%20draft%20FV%2002.09.19.docx#_ftnref1">[1]</a> Nielsen Homescan Survey, January 2018</p> </div> <div> <p><a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/19-08%20Fanta%20Halloween%20draft%20FV%2002.09.19.docx#_ftnref2">[2]</a> Nielsen Homescan Survey, January 2018</p> </div> <div> <p><a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/19-08%20Fanta%20Halloween%20draft%20FV%2002.09.19.docx#_ftnref3">[3]</a> Nielsen Total GB | Soft Drinks | Halloween 18 vs 17 (4 weeks)</p> </div> <div> <p><a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/19-08%20Fanta%20Halloween%20draft%20FV%2002.09.19.docx#_ftnref4">[4]</a> Savvy poll published at - https://www.talkingretail.com/news/industry-news/halloween-shoppers-spending-food-drink-finds-poll-26-10-2018/</p> </div> <div> <p><a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/19-08%20Fanta%20Halloween%20draft%20FV%2002.09.19.docx#_ftnref5">[5]</a> Nielsen GTC Total GB 4w/e 03.11.18</p> </div> <div> <p><a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/19-08%20Fanta%20Halloween%20draft%20FV%2002.09.19.docx#_ftnref6">[6]</a> Nielsen Total Coverage MAT w/e 23.03.19</p> </div> <div> <p><a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/19-08%20Fanta%20Halloween%20draft%20FV%2002.09.19.docx#_ftnref7">[7]</a> Nielsen MAT to 23/03/2019</p> </div> </div> 35393831-2d4e-6577-7349-74656d2d3039 https://launch.cokecce.co.uk/news-and-events/news/fanta-launches-limited-edition-halloween-variant-fanta-dark-orange Mon, 09 Sep 2019 09:23:43 +0000 FANTA LAUNCHES LIMITED-EDITION HALLOWEEN VARIANT FANTA DARK ORANGE 190375 image/jpeg https://launch.cokecce.co.uk/system/stories/5981/FANTA_Halloween_700x373.jpg <p>Today, Coca-Cola European Partners is pleased to announce that Diet Coke has launched eight new limited-edition can designs, and&nbsp;<strong><em>It&rsquo;s lit</em></strong>!</p> <p>Each of the fun new designs feature phrases people love to use to express themselves, and they are sure to leave fans saying&nbsp;<strong><em>I&rsquo;m in </em></strong>when they hit shelves this month.</p> <p><strong><em>Yaasss</em></strong><em>; </em>it&rsquo;s true. The No.1 sugar-free cola soft drink brand in GB<a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/Diet%20Coke%20Announces%20New%20Limited-Edition%20Cans%20V2.docx#_ftn1">[1]</a> has released the new 330ml can designs so fans will have plenty of choice when it comes to picking which one best suits their mood, whether it&rsquo;s an&nbsp;<strong><em>Okay, but no </em></strong>kind of day, or it&rsquo;s time to&nbsp;<strong><em>Get it</em></strong><em>.&nbsp;</em></p> <p>Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners GB, said; &ldquo;The limited edition cans are designed to stand out on shelf and drive talkability amongst young adults whilst helping to recruit new consumers into the Diet Coke brand. We&rsquo;d recommend that retailers get stocked up to take full advantage of shoppers looking to collect the eight different phrases, helping to drive sales in their store.&rdquo;</p> <p>For those who&nbsp;<strong><em>Can&rsquo;t even </em></strong>wait to get their hands on the new limited editions cans, they are now rolling out throughout September.</p> <p>The Diet Coke brand is worth &pound;472m and up 12% in value, making it the No.1 sugar free cola brand in GB<a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/Diet%20Coke%20Announces%20New%20Limited-Edition%20Cans%20V2.docx#_ftn2">[2]</a>.</p> <div><br clear="all" /><hr align="left" size="1" width="33%" /> <div> <p><a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/Diet%20Coke%20Announces%20New%20Limited-Edition%20Cans%20V2.docx#_ftnref1">[1]</a> Nielsen Total Coverage MAT 23.03.19</p> </div> <div> <p><a title="" href="file:///C:/Users/Michael/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/6HHVH9CI/Diet%20Coke%20Announces%20New%20Limited-Edition%20Cans%20V2.docx#_ftnref2">[2]</a> Nielsen Total Coverage MAT 23.03.19</p> </div> </div> 35393731-2d4e-6577-7349-74656d2d3039 https://launch.cokecce.co.uk/news-and-events/news/yaasss-diet-coke-launches-eight-new-limited-edition-designs Mon, 09 Sep 2019 09:20:57 +0000 YAASSS! DIET COKE LAUNCHES EIGHT NEW LIMITED-EDITION DESIGNS 263171 image/jpeg https://launch.cokecce.co.uk/system/stories/5971/DCOKE_LineUp_700x373.jpg <ul> <li> <ul> <li><em>This week, Coca-Cola will give way to the nation&rsquo;s favourite coffee shop brand*, Costa Coffee, on the iconic Piccadilly Lights to celebrate the launch of the Costa Coffee Ready-To-Drink range</em></li> <li><em>The integrated-marketing campaign will support the launch of the new range</em></li> </ul> <p><em>&nbsp;</em></p> <p><strong>LONDON, Tuesday 27<sup>th</sup> August 2019</strong>: Today, Coca-Cola gave way to Costa Coffee on the iconic Piccadilly Lights, the first time Costa Coffee has appeared on the famous sign.</p> <p>To celebrate the launch of Costa Coffee Ready-To-Drink, the creative went live today and will run for three days to kick-start a new marketing campaign for Costa Coffee Ready-To-Drink, the first jointly created product since Coca-Cola acquired Costa Coffee earlier this year.</p> <p>The creative forms part of an integrated marketing campaign featuring OOH, digital, PR and sampling and later this week, the doors will open to the &lsquo;Costa Coffee Flavour Rooms&rsquo; pop-up on Thursday 29<sup>th</sup> August at the old Truman Brewery. &nbsp;</p> <p><strong>Simon Harrison</strong>, <strong>Vice President of Commercial Development at Coca-Cola European Partners, said</strong>: &ldquo;Coca-Cola has been an iconic fixture on the Piccadilly Lights for more than 60 years and there&rsquo;s nowhere better for us to celebrate our new relationship with Costa Coffee.</p> <p>&ldquo;We&rsquo;re constantly innovating, and Costa Coffee Ready-To-Drink is the latest exciting example. We&rsquo;re looking to disrupt and define the Ready-To-Drink coffee category and continue to provide more choice for coffee lovers to enjoy, whatever the occasion.&rdquo;</p> <p><strong>Sarah Barron, Chief Growth Officer at Costa Coffee said: </strong>&ldquo;As the nation&rsquo;s favourite coffee shop brand, we have a track record of innovation and category disruption. Our warm and welcoming stores, world-leading Costa Express machines and growing at-home range provide coffee lovers with access to our brand across multiple touch points. Our new chilled Ready-To-Drink range is the next iteration of our exciting evolution.</p> <p>&ldquo;It&rsquo;s an extraordinary and historic moment for us as we take centre stage at this London landmark. The bright lights of Piccadilly Circus have long been synonymous with Coca-Cola, and so it feels like perfect opportunity to commemorate our new partnership. We&rsquo;re looking forward to lighting up this iconic part of the West End.&rdquo;</p> <p><strong>About Costa Coffee Ready-to-Drink</strong></p> <p>Costa Coffee Ready-to-Drink launched in Great Britain last month, providing coffee lovers with a new range of three chilled on-the-go coffees &ndash; Black Americano, Classic Latte and Caramel Latte &ndash; all with proper coffee at their heart.</p> <p>Brewed with Costa Coffee&rsquo;s Mocha Italia Signature Blend coffee beans used across our stores and Costa Express machines, each contains a double shot of espresso and is served in a 100% recyclable 250ml aluminium can. Costa Coffee Ready-to-Drink contains 30% less sugar and less milk than other options in the market.</p> <p><strong>The History of Coca-Cola and the Piccadilly Lights</strong></p> <p>Coca-Cola first appeared in London&rsquo;s Piccadilly Circus in 1955, on a neon sign measuring 44 sq ft. Operating on a 17-second timing sequence, it would spell out the words &ldquo;Have a Coke&rdquo;, followed by double yellow outline tubes reading &ldquo;Delicious&rdquo; and &ldquo;Refreshing&rdquo;. The trademark &ldquo;Coca-Cola&rdquo; would appear at the end of the sequence as the lights spiralled around in a circle.</p> <p>&nbsp;In 2017 the screen was replaced with a curved, ultra-high definition 4k resolution screen with 11,858,400 pixels and 281 trillion colours.</p> </li> </ul> 35393431-2d4e-6577-7349-74656d2d3238 https://launch.cokecce.co.uk/news-and-events/news/coca-cola-gives-way-to-costa-coffee-on-the-iconic-piccadilly-lights Wed, 28 Aug 2019 09:53:55 +0000 Coca-Cola gives way to Costa Coffee on the iconic Piccadilly Lights 98976 image/jpeg https://launch.cokecce.co.uk/system/stories/5941/Costa_Coffee_Piccadilly_Lights_700x373px.jpg <p align="center"><strong>DELIA SMITH MAKES SURPRISE APPEARANCE IN NEW COCA-COLA PREMIER LEAGUE ADVERT</strong><strong>&nbsp;</strong></p> <p align="center"><strong><em>Coca-Cola launches refreshed advert to celebrate newly promoted clubs to the Premier League for the 2019/20 season</em></strong></p> <ul> <li>New advert welcomes Aston Villa, Norwich City and Sheffield United to the Premier League</li> <li>The spot features surprise appearances from Norwich City&rsquo;s Delia Smith, Sheffield United legend Brian Deane and Manchester United star Jesse Lingard</li> <li>The advert forms part of Coca-Cola&rsquo;s <em>Where Everyone Plays</em> campaign, celebrating the power football has to bring people together</li> </ul> <p>Coca-Cola, the Official Soft Drink partner of the Premier League, has unveiled a new version of its &lsquo;Where Everyone Plays&rsquo; TV advert to welcome the three promoted clubs &ndash; Aston Villa, Norwich City and Sheffield United - to the Premier League.</p> <p>The updated advert, directed by Stacey Wall, features fans of each of the newly promoted clubs and includes some very special guest appearances, celebrating iconic moments for each of the clubs.</p> <p>To mark Norwich City&rsquo;s return to the top flight, TV cook and long-standing Norwich City supporter and director, Delia Smith, relives her infamous rallying cry from 2005, in the form of her famous fish pie. Meanwhile Sheffield United&rsquo;s return is marked with Brian Deane,&nbsp;who scored the first ever goal in the Premier League for Sheffield United, surprising excited fans in a local bar. Aston Villa fans are featured in a Barbers getting a haircut with a difference in tribute to current star Jack Grealish.</p> <p>The new 90-second TV advert can be watched here: <a href="https://www.youtube.com/watch?v=WWzujkwoRNE&amp;feature=youtu.be">https://www.youtube.com/watch?v=WWzujkwoRNE&amp;feature=youtu.be</a></p> <p><strong>On her involvement in the campaign, Delia commented</strong>: &ldquo;<em>It&rsquo;s almost 15 years since that game against Manchester City, but the fans haven&rsquo;t forgotten! It was a spontaneous, emotional appeal from the heart to get behind the team and shows the power of football to unite. It&rsquo;s a privilege to be involved in such a big celebration of football communities with Coca-Cola. So, to the 2019/20 season: LET&rsquo;S BE &lsquo;AVIN&rsquo; YOU!&rdquo;</em></p> <p><strong>Commenting on the launch of the new TV advert, Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners GB, said</strong>: &ldquo;Coca-Cola has always been a passionate supporter of football and we&rsquo;re excited to celebrate three new clubs to the league ahead of the launch of what looks set to be another action-packed season. Football has this incredible power to bring people of all ages, backgrounds and cultures together, united by the love for their team and the game, and these fans are at the heart of our campaign.&rdquo;&nbsp;</p> <p>The Where Everyone Plays campaign celebrates the people who make the Premier League the most exciting and diverse league in the world and the advert features no less than 250 fans from across all 20 clubs. The new edit showcases never-before-seen scenes from the remaining 17 clubs in the original advert, as well as brand new scenes from the three new clubs. The advert will run throughout the 2019/20 season premiering this week.</p> <p><strong>Premier League On-Pack Promotion</strong></p> <p>There is currently an on-pack promotion running across packs of Coca-Cola original taste, Coca-Cola zero sugar, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, Dr Pepper Zero, Oasis and Oasis Zero, giving away over 960 pairs of free tickets to Premier League football matches. Running until 2<sup>nd</sup> September, consumers can also help local causes benefit from access to football pitches and expert coaching in communities where facilities are difficult to access. Coca-Cola GB has committed to donating &pound;200k to sports charity StreetGames, and shoppers will be given the opportunity to vote for which local cause they would like the charity to support when entering the online prize draw.</p> 35383931-2d4e-6577-7349-74656d2d3036 https://launch.cokecce.co.uk/news-and-events/news/delia-smith-makes-surprise-appearance-in-new-coca-cola-premier-league-advert Tue, 06 Aug 2019 10:02:16 +0000 DELIA SMITH MAKES SURPRISE APPEARANCE IN NEW COCA-COLA PREMIER LEAGUE ADVERT 126962 image/jpeg https://launch.cokecce.co.uk/system/stories/5891/Delia-Smith_700x373.jpg