Open More Business
Coca-Cola Enterprises Ltd's (CCE) 'Open More Business' report outlines evidence based insights on how people shop the Soft Drinks category. Open More Business is the result of a £2million research programme and identifies a £1.4 billion incremental growth opportunity across the £11.4 billion total GB Soft Drinks category.
CCE launched the report in 2010 as part of its ongoing programme to work with its customers and suppliers to grow soft drinks sales responsibly. This section offers more information on all three areas.






