CCE extends range of price marked packs in 2012 for independents

Friday, February 03, 2012

This month, Coca-Cola Enterprises Ltd (CCE) is extending its range of ongoing price marked packs (PMPs) for independent retailers across on-the-go and future consumption packs^[1].

PMPs offer great sales opportunities for retailers. Research shows that 98% of shoppers want PMPs, but only 78% of retailers stock them. Shoppers perceive them as a special offer and this contributes to overall positive price and value perception, resulting in improved rate of sale with the added benefit of driving footfall^[2] in store for retailers. Of all categories, soft drinks is where retailers want PMPS available, to stock in chillers and on shelf, as they clearly drive purchase, with consumers 44% more likely to buy a soft drink on impulse if it is a PMP. In addition 53% of shoppers are more likely to trial a new product if it is a PMP^[3].

New from CCE for 2012 is the Coke, diet Coke, Coke Zero, Cherry Coke 330ml can 59p PMP, offering retailers a 40% POR^[4] and Powerade Sports 500ml 99p PMP offering retailers a 32% POR^[5]. POS kits are available on MyCoke 59p PMP including: wobblers, shelf barkers and chiller vinyl posters.

In addition, the range of CCE's permanent PMPs includes on-the-go formats: Fanta, Sprite, Dr Pepper and Lilt 330ml single can 55p PMP, MyCoke 500ml £1.15 PMP, Oasis, Fanta, Sprite, Lilt and Dr Pepper 500ml 99p PMP, Relentless and Monster Energy 500ml cans £1.39 PMP and Powerade Energy 500ml 85p PMP, all offering a strong POR, which will be communicated on outers.

In Future consumption (FC) CCE offers: MyCoke 2L £1.99 PMP, My Coke 1.25L £1.39 PMP, MyCoke 330ml can 4-pack £1.89 PMP, Fanta, Sprite and Dr Pepper 2L £1.99 PMP, Schweppes Lemonade 2L £1.49 PMP, Ocean Spray 1L £1.35 PMP and Five Alive 1L £1,29 PMP.

Darren Goldney, Wholesale Trading Director at CCE, comments:

We believe that PMPs offer a strong sales proposition for retailers, and we are making a significant investment in 2012 behind PMPs across our soft drinks portfolio including the addition of a number of new skus to the range. In what is a hugely exciting year ahead with a massive summer of sport and celebration, this will help to support our independent customers and drive purchase. Price marked packs on quality brands are a key opportunity for independents and this continues to be a growing trend as shoppers look for the best value in all product areas.

"We know that 98% of consumers would buy soft drink PMP if it was available in store^[6] and they offer great profit on return for retailers, so we're confident our new range of permanent PMPs will increase soft drinks sales for independent retailers and help drive category growth."

For further details retailers should call 08457 227 222.

For further information please contact Frankie or Carly at Mercieca Ltd on 020 7485 0100 or email cocacolaenterprises@mercieca.co.uk

[1] Future Consumption i.e. 'buy now, drink later'; On-The-Go - 'buy now drink now' - also known as Immediate Consumption

[2] HIM PMP Study 2011

[3] HIM PMP Study 2011

[4] If sold at Manufacturer's Suggested Selling Price of 59p each, Profit on Return (ex VAT) = 40% and cash margin (ex VAT) = £4.71 when purchased at Manufacturer's Recommended Selling Case price of £7.09. ©2011

[5] If sold at Manufacturer's Suggested Selling Price of 99p each, Profit on Return (ex VAT) = 32% and cash margin (ex VAT) = £3.21 when purchased at Manufacturer's Recommended Selling Case price of £6.69. ©2011

[6] HIM PMP Study 2011

[7] If sold at Manufacturer's Suggested Selling Price of 59p each, Profit on Return (ex VAT) = 40% and cash margin (ex VAT) = £4.71 when purchased at Manufacturer's Recommended Selling Case price of £7.09. ©2011

[8] If sold at Manufacturer's Suggested Selling Price of 99p each, Profit on Return (ex VAT) = 32% and cash margin (ex VAT) = £3.21 when purchased at Manufacturer's Recommended Selling Case price of £6.69. ©2011

[9] If sold at Manufacturer's Suggested Selling Price of 55p each, Profit on Return (ex VAT) = 40% and cash margin (ex VAT) = £6.01 when purchased at Manufacturer's Recommended Selling Case price of £13.79. ©2011

[10] If sold at Manufacturer's Suggested Selling Price of £1.15 each, Profit on Return (ex VAT) = 31% and cash margin (ex VAT) = £7.11 when purchased at Manufacturer's Recommended Selling Case price of £15.89. ©2011

[11] If sold at Manufacturer's Suggested Selling Price of 99p each, Profit on Return (ex VAT) = 30% and cash margin (ex VAT) = £6.01 when purchased at Manufacturer's Recommended Selling Case price of £13.79. ©2011

[12] If sold at Manufacturer's Suggested Selling Price of £1.39 each, Profit on Return (ex VAT) = 40% and cash margin (ex VAT) = £5.45 when purchased at Manufacturer's Recommended Selling Case price of £8.45. ©2011

[13] If sold at Manufacturer's Suggested Selling Price of 89p each, Profit on Return (ex VAT) = 37% and cash margin (ex VAT) = £6.25 when purchased at Manufacturer's Recommended Selling Case price of £10.75. ©2011

[14] If sold at Manufacturer's Suggested Selling Price of £1.99 each, Profit on Return (ex VAT) = 23% and cash margin (ex VAT) = £2.30 when purchased at Manufacturer's Recommended Selling Case price of £7.65. ©2011

[15] If sold at Manufacturer's Suggested Selling Price of £1.39 each, Profit on Return (ex VAT) = 25% and cash margin (ex VAT) = £3.51 when purchased at Manufacturer's Recommended Selling Case price of £10.39. ©2011

[16]If sold at Manufacturer's Suggested Selling Price of £1.89 each, Profit on Return (ex VAT) = 21% and cash margin (ex VAT) = £1.96 when purchased at Manufacturer's Recommended Selling Case price of £7.49. ©2011

[17] If sold at Manufacturer's Suggested Selling Price of £1.99 each, Profit on Return (ex VAT) = 24% and cash margin (ex VAT) = £2.36when purchased at Manufacturer's Recommended Selling Case price of £7.59. ©2011

[18] If sold at Manufacturer's Suggested Selling Price of £1.49 each, Profit on Return (ex VAT) = 29% and cash margin (ex VAT) = £2.16 when purchased at Manufacturer's Recommended Selling Case price of £5.29. ©2011

[19] If sold at Manufacturer's Suggested Selling Price of £1.35 each, Profit on Return (ex VAT) = 28% and cash margin (ex VAT) = £3.81 when purchased at Manufacturer's Recommended Selling Case price of £9.69. ©2011

[20] If sold at Manufacturer's Suggested Selling Price of £1.29 each, Profit on Return (ex VAT) = 29% and cash margin (ex VAT) = £3.71 when purchased at Manufacturer's Recommended Selling Case price of £9.19. ©2011

Notes to editors

Details of all available price-marked packs:

• Coke, diet Coke, Coke Zero, Cherry Coke 330ml 59p PMP (40% POR^[7])
• Powerade Tropical, Powerade Cherry and Powerade Orange 99p PMP (32% POR^[8])
• Fanta Orange, Fanta Fruit Twist, NEW Fanta Mango & Passion, Lilt Pineapple & Grapefruit,Lilt Mango, Sprite and Dr Pepper 330ml single can 55p PMP (40% POR^[9])
• Coke, diet Coke, Coke Zero 500ml £1.15 PMP (31% POR^[10])
• Oasis Summer Fruits, Oasis Citrus Punch, Oasis Apple & Blackcurrant, Fanta Orange, Fanta Fruit Twist, Sprite and Dr Pepper 500ml 99p PMP (30% POR^[11])
• Relentless and Monster Energy 500ml cans £1.39 PMP (39% POR^[12])
• Powerade Energy Orange and Powerade Energy Berry 500ml 85p PMP (37% POR^[13])
• Coke, diet Coke and Coke Zero 2L £1.99 PMP (23% POR^[14])
• Coke, diet Coke and Coke Zero 1.25L £1.39 PMP (25% POR^[15])
• Coke, diet Coke and Coke Zero 330ml can 4-pack £1.89 PMP (21% POR^[16])
• Fanta Orange, Fanta Fruit Twist, Sprite and Dr Pepper 2L £1.99 PMP (24% POR^[17])
• Schweppes Lemonade 2L £1.49 PMP (29% POR^[18])
• Ocean Spray £1.35 PMP (28% POR^[19])
• Five Alive 1L £1.29 PMP (29% POR^[20])