100% juice boost for the New Year

Monday, January 16, 2012

This January, leading juice brand and renowned cranberry specialist Ocean Spray, distributed by Coca-Cola Enterprises Ltd (CCE), is expanding its range of products to meet growing consumer demand for natural, healthy drinks. New Ocean Spray 100% Juices will be available in three variants; Cranberry Blend, Raspberry & Blackberry with Cranberry and Blueberry & Pomegranate with Cranberry, each containing only perfectly blended 100% juice.

Products made from 100% juice have seen greater demand in recent years as consumers seek healthier products for themselves and their families, and four in ten new products now launched contain no additives or preservatives^[1]. Ocean Spray 100% Juice is set to appeal to a broad range of consumer groups with every 250ml serving of containing one of five-a-day portions of fruit and 100% recommended daily allowance of Vitamin C.

Bruce Scott, Cross-Franchise Brands Senior Manager at Coca-Cola Enterprises Ltd, comments: "The launch of 100% Juice from Ocean Spray is exciting news for the still juice-based drinks category as it meets a number of high frequency occasions, as well as several consumer requirements including '100% juice', '1 of 5 a day' and 'suitable for the family'^[2].

"Ocean Spray occupies a unique position with consumers, providing a solution for the growing number of shoppers who are buying 'healthier' or 'better for you' products, and we're certain the new range will be a big hit with current consumers whilst bringing new consumers into the category."

In 2012 the Ocean Spray brand will be supported by a £7m marketing spend, including three TV advertising campaigns launching with Blueberry in February, then 100% Juice in May and the core range in the second half of the year, to build maximum awareness and encourage more people to trial the Ocean Spray range.

For further information on Ocean Spray please contact Frankie Mercieca or Carly Thornton on 020 7485 0100 or email Frankie@mercieca.co.uk/ Carly@mercieca.co.uk

[1] Mintel UK 2008

[2] BrainJuicer Quantitative Research 2011

Notes to editors

Ocean Spray is an agricultural cooperative owned by more than 700 cranberry growers in North America and Canada, and more than 50 Florida grapefruit growers.

Ocean Spray was formed in 1930 by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976.

For more information visit www.oceanspray.co.uk