Powerade offers shoppers the change to win London 2012 100m finals tickets every day
Tuesday, October 04, 2011
This October Powerade, the official sports drink of Team GB, is launching a month long on-pack promotion giving consumers the chance to win a pair of tickets to the popular 100M Finals at the London 2012 Olympic Games with every bottle of Powerade. Every day* in October consumers can not only win tickets to the fastest show on earth but will also have the chance to watch other Olympic events on two different days as part of a once-in-a-lifetime hospitality prize package.
During October, Powerade is running an incredible promotion which not only includes a pair of tickets to the iconic 100m finals but also the chance to watch other events such as Basketball, Track Cycling or Beach Volleyball. The prize entitles the winner and their guest to 5* accommodation for two nights, and exclusive hospitality.
The new on-pack promotion will be running from 3rd to 31st October on both Powerade ION4 and ZERO giving fans an opportunity to win a pair of tickets to see some of the most popular Olympic events live. All consumers have to do for a chance to win this fantastic prize is enter the unique 10-digit code found on the back of the label online at www.poweradegb.com or text it to 88555 (texts are charged at standard network rate).
Craig Smith, Vice President Marketing & Strategic Planning at Coca-Cola Enterprises Ltd (CCE) commented, "It is safe to say that the whole nation is counting the days until the London 2012 Olympic Games. There is a huge demand for tickets to London 2012 and the 100m Finals are among the most popular events so it's fantastic Powerade is giving fans another chance to be there and we recommend retailers start stocking promotional packs as soon as possible to make the most of the sales opportunity."
Powerade will be hydrating Team GB and ParalympicsGB during the London 2012 Olympic and Paralympic Games. Whilst helping the athletes to stay hydrated in preparation for their events, Powerade will also be helping to keep the athletes performing at their best in competition.
This promotion is available on special promotional packs of Powerade ION4 Berry & Tropical, Orange and Cherry flavours, Powerade Zero Berry & Tropical and Red Fruits flavours 500ml while stocks last.
The formulation of Powerade ION4 and Powerade Zero is based on current science in order to deliver an effective hydration and fuel proposition. As the official sports drink and fitness drink of the London 2012 Olympic and Paralympic Games Powerade ION4 and Powerade Zero will be used by the athletes in training and competition to assist hydration, performance and aid recovery. For more information visit www.poweradegb.com .
For further information, please contact Carly at Mercieca on 020 7485 0100 or cocacolaenterprises@mercieca.co.uk
Notes to editors
- Powerade is a registered trade mark of The Coca-Cola Company
- The sports drink category in GB is in strong value and volume growth at +23.3% and +31.5% respectively YTD , with the Powerade brand growing ahead of this at +42.3% value and +60.9% volume .
- There is still room for further growth in the sector. With sports drinks currently being consumed at only 15% of the 1.8bn annual sporting occasions in GB , there is an opportunity to introduce more shoppers into the sector.
