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Ocean Spray Growers burst back onto TV

Thursday, May 26, 2011

Ocean Spray is set to burst back onto TV screens this July, with a series of three humorous new adverts

capturing the brand's unique grower heritage and fruit expertise.

The latest installments in Ocean Spray's 'Growers Campaign', will feature lovable TV growers 'Justin & Henry' in their native New England, enjoying their favourite Ocean Spray Cranberry and Blueberry juice drinks.

Jonathan Duffin, Business Development Director (UK) at Ocean Spray said:

"We have a heavyweight support plan and sustained media investment [circa £7million] in place for the juice drinks portfolio in 2011. As well as the new TV executions and as part of our ongoing commitment to improving taste and product quality, the Ocean Spray juice drinks recipe has been  reformulated, which will be communicated to consumers on-pack with a 'New and Improved Taste' flash logo to enhance presence on-shelf. There will also be a national consumer promotion taking place in August and a regional summer sampling campaign."

For Ocean Spray stockist details retailers should contact 08457 227 222.

ENDS

For further information please contact Frankie or Carly at Mercieca on 020 7485 0100 or email Frankie@mercieca.co.uk

Notes to editors

1L Ocean Spray price-marked packs (£1.29) are available to independents through key wholesalers

About Ocean Spray:

Ocean Spray is an agricultural cooperative owned by more than 700 cranberry growers in North America and Canada, and more than 50 Florida grapefruit growers.

Ocean Spray was formed in 1930 by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976.

For more information visit www.oceanspray.co.uk

About Coca-Cola Enterprises:

Coca-Cola Enterprises, Inc. is the world's third-largest independent Coca-Cola bottler.  CCE is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden.

In Great Britain (GB) Coca-Cola Enterprises Ltd (CCE) employs around 4,500 people across England, Scotland and Wales at manufacturing sites, regional offices and depots.

CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

CCE makes, sells and delivers the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau, Relentless, Powerade, Oasis and 5 Alive.  CCE in GB also makes, sells or delivers Monster, Appletiser, Ocean Spray and Capri-Sun on behalf of other brand owners.

CCE has the largest share of soft drinks in the UK[1] with on-going brand and product innovation continuing to reinforce this position of leadership within the category. Coca-Cola is the UK's number one selling soft drink[2] and remains one of the most innovative brands in the world today.

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About Coca-Cola Enterprises

To find out about Coca-Cola Enterprises (CCE) and our business operations in GB, click on the link below:

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