New Capri-Sun On-Pack Promotion Offers Shoppers The Chance To Win A Perfect Day

Friday, February 11, 2011

Capri-Sun, the number one juice drink brand in Great Britain[1] , is asking consumers to dream big this summer with its new on-pack promotion entitled, 'Imagine Your Perfect Day and Win It', offering one innovative winner the chance to create their perfect day, worth up to £5,000.

The on-pack promotion will launch across all Capri-Sun 300ml single packs in April, followed by all 10pack multi-packs in May. To enter[2] , consumers simply log onto www.capri-sun.co.uk and put together the experience of a lifetime to enjoy with friends and family, with the most imaginative entry winning their 'Perfect Day'. Plus, there are up to 1,000 iTunes vouchers to be won.

The activity will also be supported by a £1million national marketing campaign including outdoor posters, plus promotions and advertising on radio.

Selena Taylor, Trade Communications Manager at Coca-Cola Enterprises Ltd, comments; "Capri-Sun is worth over £90million and is performing very well, currently in 11% value growth[3] . Its ever increasing success is evident with a strong appeal across teens and young adults. 'Imagine Your Perfect Day and Win It' is a great opportunity for retailers to take advantage of Capri-Sun's mass-market appeal and offers a great incentive for purchase with both existing and new shoppers.

"This exciting promotion will run from the 1st April for 12 weeks, whilst teens are still at school and we're confident it will help boost soft drinks sales ahead of summer."

For stockist enquiries, retailers should contact 0845 722 7222.

-Ends-

For further information please contact Nicki or Frankie at Mercieca PR on 020 7485 0100 or email cocacolaenterprises@mercieca.co.uk

Notes to editors

• Capri-Sun is a registered trade mark of WILD, Heidelberg, Germany
• Capri-Sun 100% Juice meets the Schools Food Trust standards, which allows only milk, water and pure juices to be sold in schools, and so can be enjoyed with a school meal or a packed lunch. This means that children can enjoy a great tasty refreshing drink, whilst mum is able to feel confident that she is providing a healthy treat at lunchtime.
• For children under 12, parental entry is required on their behalf for the promotion

About Coca-Cola Enterprises

Coca-Cola Enterprises, Inc. is the world's third-largest independent Coca-Cola bottler. CCE is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden.

In Great Britain (GB) Coca-Cola Enterprises Ltd (CCE) employs around 4,500 people across England, Scotland and Wales at manufacturing sites, regional offices and depots.

CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

CCE makes, sells and delivers the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau, Relentless, Powerade, Oasis and 5 Alive. CCE in GB also makes, sells or delivers Monster, Appletiser, Ocean Spray and Capri-Sun on behalf of other brand owners.

CCE has the largest share of soft drinks in the UK[4] with on-going brand and product innovation continuing to reinforce this position of leadership within the category. Coca-Cola is the UK's number one selling soft drink[5] and remains one of the most innovative brands in the world today.

[1]Nielsen Total Coverage MAT  to 1/1/11

[2]Terms & Conditions: No purchase necessary. Open to GB residents aged 12 and over. Parental permission required for entrants aged 12-16. Parents/guardians may enter on behalf of their children. To enter, consumers must visit www.capri-sun.co.uk and describe their perfect day in 1,500 words or fewer. Full terms and conditions at www.capri-sun.co.ukMax five entries per email address, per day. Prizes: 1 x 'Perfect Day' (maximum value £5,000) and 1,000 x £15 iTunes vouchers. Closes 12pm (midday) 30.09.11 Promoter: Coca-Cola Enterprises, Charter Place, Uxbridge, Middlesex UB8 1EX.*Major prize: to the maximum value of £5,000.

[3]Nielson Total Coverage MAT 01/01/2011

[4]Nielsen Total Coverage to 25.09.10[5]Nielsen Total Coverage to 25.09.10