Glacéau vitaminwater brings to life its London 2012 Olympic Games sponsorship with a colourful, cultural campaign
Monday, September 19, 2011
Glacéau vitaminwater®, the original, great tasting hydration from New York, is proud to announce its status as worldwide partner and best mate of the London 2012 Olympic Games.
The brand is set to unveil Jessie J, as its brand ambassador for London 2012, who will bring to life the brand's unique personality, colour and vibrancy with a multi-platform campaign, centered around the fun and cultural side of the Olympic Games.
Glacéau vitaminwater will be challenging the public to co-create a new London 2012 inspired Glacéau vitaminwater flavour with Flavour Creator, an innovative crowd-sourcing project run via Facebook www.facebook.com/vitaminwater
Jessie J will be helping to drive consumer participation and launch the new flavour ahead of the Olympic Games.
The new limited edition flavour will join the distinctive Glacéau vitaminwater rainbow lineup, as the ninth variant and will be available across European markets where Glacéau vitaminwater is sold, for the duration of the London 2012 Olympic Games. Flavour Creator follows the successful roll out of the activity in the US in 2009, supported by 50 Cent. The activity will run through a Facebook app and will be further supported by a targeted digital spend, driving consumer participation.
From October, Glacéau vitaminwater will be running an outdoor ATL campaign, showcasing the brand's unique official IOC designation. Flavour Creator will be supported by an extensive PR and Social Media campaign as well as a targeted digital campaign.
Jessie J said, "The London 2012 games is a once in a lifetime event and I am so excited to have the chance to be part of it. It is a chance to show Britain at its best with music and sport and creativity combined. Good times."
Philippa Classey, Glacéau Business Manager North West Europe and Nordics says, "Glacéau vitaminwater is thrilled to announce Jessie J as a partner in the run up to the London 2012 Olympic Games. She is someone who really embodies the brand's sense of creativity and fun. Flavour Creator will give our consumer the chance get involved in being part of London 2012, whilst helping us celebrate this once in a lifetime experience.
Glacéau vitaminwater is part of The Coca-Cola Company and is joining Coca-Cola and Powerade as an official partner of the London 2012 Olympic Games.
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For more information please contact Frankie or Nicki at Mercieca
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Notes to editors
Jessie J biography available on request.
Glacéau vitaminwater® was acquired by the coca-cola company in may 2007 and launched in gb in may 2008. glacéau vitaminwater® is specially formulated to help people on-the-go get more of the vitamins and hydration they need to get through the day.
it all started in 1996, the year ebay® first appeared; prince charles and diana, princess of wales, got divorced; england hosted euro '96 and germany won. meanwhile, in new york city, an adventurer, gadabout and humble genius named j. darius bikoff was being pummeled by the one-two punch of raging thirst. heading to a yoga class, bikoff was feeling run-down and gobbled a vitamin c wafer and chased it with a swig of water. the combination of flavour and vitamins inspired bikoff to develop and launch glacéau vitaminwater®, enhanced water that contains valuable nutrients.
About Coca-Cola Enterprises:
Coca-Cola Enterprises, Inc. is the world's third-largest independent Coca-Cola bottler. CCE is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden.
In Great Britain (GB) Coca-Cola Enterprises Ltd (CCE) employs around 4,500 people across England, Scotland and Wales at manufacturing sites, regional offices and depots.CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.
CCE makes, sells and delivers the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau, Relentless, Powerade, Oasis and 5 Alive. CCE in GB also makes, sells or delivers Monster, Appletiser, Ocean Spray and Capri-Sun on behalf of other brand owners.
CCE has the largest share of soft drinks in the UK with on-going brand and product innovation continuing to reinforce this position of leadership within the category. Coca-Cola is the UK's number one selling soft drink and remains one of the most innovative brands in the world today.
