Enjoy Totally Tropical Sales This Summer With New Lilt Mango

Monday, June 27, 2011

This month, Coca-Cola Enterprises Ltd (CCE), is hotting up its summer soft drinks offering with the launch of a brand new flavour, Lilt Mango.

Lilt is the largest brand in the Exotic Flavours Carbonates sector, worth £13.8m [1]. Exotic Flavours are worth £26.9m, and have grown £6.7m in the last year showing the second highest rate of growth in the Flavoured Carbonates sector, up 32.9% [2] year on year. Within Exotic Flavours, Mango is driving the biggest growth, up 3.9%,[3] so offers a strong opportunity to drive incremental sales within the Lilt portfolio. Plus, consumer research has shown that Lilt shoppers 'love' Mango, topping a taste preference test, with 68.9%[4] of consumers preferring the flavour above other Exotic Flavours.

New Lilt Mango flavour is available in single 330ml cans and will launch with a PMP of 49p. Like Lilt Pineapple & Grapefruit, and Lilt Zero the pack will leverage the essence of the brand's laid back Caribbean ethos, conjuring up the feeling of blue skies, lazy days and tropical fruit to create a strong on-shelf stand-out.

Selena Taylor, Trade Communications Manager at CCE, comments: "We are really excited about the launch of Lilt Mango flavour, it offers retailers a great opportunity to grow sales this summer. Lilt is the brand that reminds us of the relaxed feeling of the Caribbean. With the launch of Lilt Mango flavour, we want to remind consumers of that feeling, combined with a refreshing new 'Totally Tropical' taste. "

Outers of 24x330ml cans of all Lilt variants will communicate a 49.1% profit on return[5] to retailers, as well as a 36.8% profit on return[6] figure communicated on outers of 500ml bottles of Lilt Pineapple & Grapefruit.

-End-

For more information, please contact Carly at Mercieca on 020 7845 0100 or cocacolaenterprises@mercieca.co.uk

Notes to editors

• [1]Nielsen Scantrack Data 52 WE 04.12.10
• [2]Nielsen Scantrack Data 52 WE 04.12.10
• [3]Nielsen Scantrack Data 52 WE 04.12.10
• [4]Kantar Worldpanel, Take Home Panel data to 8th August 2010
• [5]330ml cans sold at Manufacturer Suggested Selling Price of 49p each, Profit on Return (ex VAT) = 49.1% when purchased at Manufacturer's Recommended Promotional case price of £4.99
• [6]500ml bottles sold at Manufacturer Suggested Selling Price of 79p each, Profit on Return (ex VAT) = 36.8% when purchased at Manufacturer's Recommended Promotional case price of £9.99
• [7]Nielsen Total Coverage to 23.04.11
• [8]Nielsen Total Coverage to 23.04.11