Diet Coke fashions a new-look and offer this March

Friday, February 11, 2011

Diet Coke is launching a fashionable new look for Spring/Summer with a brand new 'kiss' can design and on-pack promotion with leading fashion website ASOS.Featuring on 330ml, 500ml and 2 litre [1] packs of Diet Coke this March, consumers simply enter the unique on-pack code on Coke Zone  to get their hands on vouchers worth £100, £20 and £10 to spend at the online store or £5 off their next ASOS purchase of £20 or more [2].

In addition to the new packs and promotion, Diet Coke will also introduce a brand new TV campaign featuring the iconic 'puppets', which will run alongside outdoor and digital campaigns from April.

Selena Taylor, Trade Communications Manager at Coca-Cola Enterprises, comments: "Diet Coke is the UK's number one low calorie cola, worth £452m [3]. We're confident our latest on-pack promotion with ASOS will be a huge hit with our consumers, and will help drive purchase intent and boost sales for retailers.

"Retailers should call 0845 722 7222 for stockist enquiries. ENDS For further Diet Coke information please contact Frankie or Nicki at Mercieca on 020 7485 0100 or email Frankie@mercieca.co.uk

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Notes to editors

About Coca-Cola Enterprises:

Coca-Cola Enterprises, Inc. is the world's third-largest independent Coca-Cola bottler.  CCE is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden.

In Great Britain (GB) Coca-Cola Enterprises Ltd (CCE) employs around 4,500 people across England, Scotland and Wales at manufacturing sites, regional offices and depots.

CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

CCE makes, sells and delivers the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau, Relentless, Powerade, Oasis and 5 Alive.  CCE in GB also makes, sells or delivers Monster, Appletiser, Ocean Spray and Capri-Sun on behalf of other brand owners.

CCE has the largest share of soft drinks in the UK[4] with on-going brand and product innovation continuing to reinforce this position of leadership within the category. Coca-Cola is the UK's number one selling soft drink[5] and remains one of the most innovative brands in the world today.