Coca-Cola to give away London 2012 Olympic Games VIP experiences this October
Monday, September 19, 2011
Throughout October, Coca-Cola, Proud Partner of the London 2012 Olympic and Paralympic Games, is giving away fantastic VIP experiences to some of the most sought after London 2012 Olympic Games events, including money can't buy tickets to the spectacular Opening and Closing Ceremonies.
The exciting on-pack promotion will be available across all My Coke packs (Coca-Cola, Diet Coke and Coca-Cola Zero) and will give people across Great Britain the chance to experience the magic of the London 2012 Olympic Games first hand. The daily giveaways of VIP London 2012 tickets include accommodation in a five star London hotel, full hospitality, and a travel contribution for a group of four.
As well as the daily giveaways, every consumer that enters will also be automatically entered into a weekly prize draw to win the once in a lifetime opportunity to attend the Opening or Closing Ceremony.
To be in with a chance of winning these incredible prizes, consumers simply need to enter the unique code found on special Coca-Cola, Diet Coke and Coke Zero packs at www.cokezone.co.uk .
The ticket promotion follows a summer-long nomination campaign, during which Coca-Cola, a Presenting Partner of the London 2012 Olympic Torch Relay, visited towns and cities across the UK, in search of inspirational young people - Future Flames - to carry the Olympic Flame during the London 2012 Olympic Torch Relay next summer. With the help of artists including Dizzee Rascal, Eliza Doolittle, The Wanted and You Me At Six, Coca-Cola will now spend the next three months choosing the inspirational young people who will carry the Olympic Flame.
Craig Smith, VP Marketing & Strategic Planning at Coca-Cola Enterprises Ltd, comments:
"CCE is working closely with our customers across GB to ensure this on-pack promotion will be fully activated in-store. Not only is it a great opportunity for shoppers to win tickets to the games themselves - tickets to the Opening and Closing Ceremonies are particularly sought after and a genuine once in a lifetime opportunity. With the ceremonies at London 2012 tracing their origins as far back as Ancient Greece, we know an estimated one billion people will be tuning in to watch the events, and our lucky winners can be there in person.
"The campaign is supported with a multi million marketing campaign, and we're confident this promotion will boost sales. Retailers should utilise the opportunity by stocking special packs this October, and take advantage of our full range of dedicated POS materials for maximum awareness in-store."
Ends
For more information please contact Suzanne at Mercieca on 020 7485 0100 or email suzanne@mercieca.co.uk
Notes to editors
How to win London 2012 tickets
The promotion will run on all 500ml and 2ltr bottles, and multi-packs of Coca-Cola, Coca-Cola Zero and Diet Coke for four weeks from the 3rd October 2011.
Consumers who purchase special My Coke packs simply enter the unique code found on promotional packs of Coca-Cola, Diet Coke and Coke Zero online at Coke Zone www.cokezone.co.uk .
Four tickets will be allocated per winner (Winners and guests must be 12+ years old)
'Future Flames' judging panels
Coca-Cola has created five panels to pick Future Flames from each the following: Scotland, North, Central, Wales & West and South East (incl London). Each panel will be consist of an independent judge, campaign music artist, Olympic athlete, representative from NUS, local media personality and a representative from Coca-Cola.
About Coca-Cola and the Olympic Movement
The Coca-Cola Company has been continuously associated with the Olympic Games since 1928 - longer than any other corporate sponsor of the Olympic Movement. The Company works with National Olympic Committees in more than 200 countries to help athletes train and compete. More than 90 percent of Coca-Cola's investment in the Olympic Games is directed to athlete development and to assist in staging the Games. Products of The Coca-Cola Company refresh athletes, volunteers, officials and spectators during the Olympic Games. The Coca-Cola Company is the exclusive nonalcoholic beverage provider to the Olympic Games through 2020.
About Coca-Cola and the Olympic Torch Relay
The Coca-Cola Company's first official involvement with the Olympic Torch Relay occurred with the introduction of the International Olympic Torchbearers Program, sponsored by Coca-Cola, for the Barcelona 1992 Olympic Games, a program that was reprised in Lillehammer in 1994. London 2012 marks the eighth time that Coca-Cola has served as a Presenting Sponsor of the Olympic Torch Relay including Atlanta ('96), Nagano ('98), Salt Lake City ('02), Athens ('04), Torino ('06), Beijing ('08) and Vancouver ('10).
