Capri-Sun launches new H20+ this Summer

Sunday, May 01, 2011

This May, Capri-Sun, the number one juice drink brand in volume and value in GB [1], is launching a flavoured still spring water drink. Capri-Sun H20+ is a delicious soft drink, and will be available in two refreshing variants, Blackcurrant flavor and Apple flavour.

The perfect addition to the Capri-Sun portfolio, Capri-Sun H20+ presents a new opportunity to extend the breadth of the brand into the flavoured water sector. It contains no artificial ingredients, and will be available in re-sealable 330ml pouches.

The innovative packaging will create strong visibility in the chiller and offers clear visual cues that new Capri-Sun H20+ is a flavoured spring water including transparent packaging and bold on-pack branding.

Selena Taylor, Trade Communications Manager at Coca-Cola Enterprises Ltd, comments; "We expect the launch of Capri-Sun H20+ to prove popular with consumers this Summer. Capri-Sun 330ml is a key format in particular for teens and young adults who are looking for on-the-go refreshment. The current range is showing strong all round value (+24.3%) and volume (13.1)[2] growth in the last year and we expect new Capri-Sun H20+ to further increase retailer sales and incrementally grow the brand portfolio to help drive the Soft Drinks category."

For stockist enquiries, retailers should contact 0845 722 7222.

-Ends-

For further information please contact Nicki or Frankie at Mercieca PR on 020 7485 0100 or email cocacolaenterprises@mercieca.co.uk

[1] Nielsen Total Coverage MAT to 1/1/2011

[2] NielsenFY2010 - Capri Sun 330ml all variants

Notes to editors

• Capri-Sun is a registered trade mark of WILD, Heidelberg, Germany
• Capri-Sun 100% Juice meets the Schools Food Trust standards, which allows only milk, water and pure juices to be sold in schools, and so can be enjoyed with a school meal or a packed lunch. This means that children can enjoy a great tasty refreshing drink, whilst mum is able to feel confident that she is providing a healthy treat at lunchtime.

About Coca-Cola Enterprises

Coca-Cola Enterprises, Inc. is the world's third-largest independent Coca-Cola bottler.  CCE is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden.
In Great Britain (GB) Coca-Cola Enterprises Ltd (CCE) employs around 4,500 people across England, Scotland and Wales at manufacturing sites, regional offices and depots.
CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.
CCE makes, sells and delivers the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau, Relentless, Powerade, Oasis and 5 Alive.  CCE in GB also makes, sells or delivers Monster, Appletiser, Ocean Spray and Capri-Sun on behalf of other brand owners.
CCE has the largest share of soft drinks in the UK  with on-going brand and product innovation continuing to reinforce this position of leadership within the category. Coca-Cola is the UK's number one selling soft drink  and remains one of the most innovative brands in the world today.