Win a trip to the FIFA World Cup™ every day with Coca-Cola!
Monday, April 26, 2010
To celebrate its 2010 FIFA World Cup™ partnership, Coca-Cola is launching its biggest on-pack promotion of the year with leading brands Coca-Cola and Coca-Cola Zero.
The FIFA World Cup™ on-pack promotion will give shoppers the chance to experience the ultimate football dream with the chance to win a trip to the 2010 FIFA World Cup™ every day between the 3rd May and the 20th June. This will include, one pair of 2010 FIFA World Cup™ match tickets, return flights from London to South Africa for two people, 3 nights accommodation and breakfast, lunch and dinner at a hotel or local restaurant.
The promotion will run on all Coca-Cola and Coca-Cola Zero 330ml and 500ml single packs. Consumers can participate in the promotion by entering the unique on-pack code into the Coke Zone website via www.cokezone.co.uk or by SMS. Consumers who enter will also be able to use their Coke Zone points for FIFA World Cup™ themed digital rewards and downloads.
Selena Taylor, Trade Communications Manager at Coca-Cola Enterprises comments: "The win a trip to the FIFA World Cup™ every day on-pack promotion offers retailers the chance to create excitement in-store this summer and is the latest in a spectacular year of promotions using the innovative Coke Zone website. This promotion builds on the strength of the Powerade promotion we launched earlier this year, in which we gave consumers the chance to win money-can't-buy rugby training sessions, tickets to an international rugby match or FIFA World Cup™ tickets.
"Sales of soft drinks during the last World Cup were even higher than at Christmas and this year's matches are predicted to have the biggest ever global TV audience which makes it one of the most relevant events of the summer and a key time for growth in the soft drinks market. We are extremely proud to be sponsoring the FIFA World Cup™ for the 60th year and are sure our on-pack promotion will be popular with our consumers and drive incremental sales in-store."
The campaign will be supported by a multi-million pound marketing campaign titled 'What's Your Celebration' and includes TV, radio, outdoor and digital advertising. Inspired by the joyous dance celebrations often seen in Africa, the campaign invites fans throughout the home nations to unleash their African rhythm and express their passion for the game through their very own dance celebrations.
For stockist details please contact 08457 227 222.
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For further information please contact Frankie or Carly at
Mercieca Ltd on 020 7485 0100/email Frankie@mercieca.co.uk
Notes to editors
Legal Lines:
- Coca-Cola, Coca-Cola Zero and Coke Zero are registered trade marks of The Coca-Cola Company
- Coke Zone is a trademark of The Coca-Cola Company
- Powerade is a registered trade mark of The Coca-Cola Company
Coca-Cola Enterprises Ltd (CCE) is a UK based subsidiary of Coca-Cola Enterprises Inc, the world's largest marketer, producer and distributor of The Coca-Cola Company's (TCCC) products.
CCE manufactures and distributes products for TCCC as well as products for other brand-owners, throughout England, Scotland and Wales, employing around 4,500 people in Great Britain across seven manufacturing sites and a number of regional offices and depots.
CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.
CCE manufactures and distributes the following TCCC brands: Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbeywell, glaceau, Relentless, Powerade, Oasis and 5 Alive. In addition, CCE also distributes Monster, Appletiser, Ocean Spray and Capri-Sun on behalf of other brand owners.
CCE has the largest share of soft drinks in the UK [2] with on-going brand and product innovation continuing to reinforce this position of leadership within the category. Coca-Cola is the UK's number one selling soft drink [3] and remains one of the most innovative brands in the world today.
[1]Weekly penetration at home % - Soft Drinks 2006
[2]AC Nielsen Total Coverage to 31.10.09
[3]AC Nielsen Total Coverage to 31.10.09
