Win a Sony TV for your bar with Coca-Cola – 100 to be won instantly!
Monday, April 26, 2010
Coca-Cola Enterprises Ltd (CCE) will continue to celebrate its 2010 FIFA World Cup™ partnership with the launch of a limited edition bottle sleeve and on-case promotion for the licensed trade this May.
For one month only, the FIFA World Cup™ on-case promotion will give licensees the chance to win one of 100 40-inch Sony TVs for their bar. Running across cases of Coca-Cola and diet Coke, the TVs will be available to win instantly through special pack messages on the bottom of the case tray. Limited edition FIFA World Cup™ sleeves will also feature on all Coca-Cola 330ml bottles.
Selena Taylor, Trade Communications Manager at CCE comments:
"The FIFA World Cup™ presents great sales potential for licensees this summer as this year's matches are expected to have the biggest ever global audience, with a large number of UK consumers preparing to watch it with family and friends at their local pub. Publicans can drive sales by ensuring the eye-catching FIFA World Cup™ bottles are stocked clearly in fridges and along the back bar for high visibility.
"The new stylish and contemporary bottle sleeve designs have been specifically developed to drive fun and excitement amongst on trade consumers over the tournament period and we are confident our instant-win promotion will also be a hit with licensees, who should ensure they purchase the limited edition cases to be in with a chance of winning a Sony TV for their bar."
CCE's FIFA World Cup™ support includes a multi-million pound marketing campaign titled 'What's Your Celebration' and includes TV, radio, outdoor and digital advertising. Inspired by the joyous dance celebrations often seen in Africa, the campaign invites fans throughout the home nations to unleash their African rhythm and express their passion for the game through their very own dance celebrations.
For stockist details please contact 08457 227 222.
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For further information please contact Frankie or Carly at Mercieca Ltd on 020 7485 0100/email Frankie@mercieca.co.uk
Notes to editors
Legal Lines:
Coca-Cola and diet Coke are registered trade marks of The Coca-Cola Company
Coca-Cola Enterprises Ltd (CCE) is a UK based subsidiary of Coca-Cola Enterprises Inc, the world's largest marketer, producer and distributor of The Coca-Cola Company's (TCCC) products.
CCE manufactures and distributes products for TCCC as well as products for other brand-owners, throughout England, Scotland and Wales, employing around 4,500 people in Great Britain across seven manufacturing sites and a number of regional offices and depots.
CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.
CCE manufactures and distributes the following TCCC brands: Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbeywell, glaceau, Relentless, Powerade, Oasis and 5 Alive. In addition, CCE also distributes Monster, Appletiser, Ocean Spray and Capri-Sun on behalf of other brand owners.
CCE has the largest share of soft drinks in the UK[1] with on-going brand and product innovation continuing to reinforce this position of leadership within the category. Coca-Cola is the UK's number one selling soft drink[2] and remains one of the most innovative brands in the world today.
[1]AC Nielsen Total Coverage to 31.10.09
[2]AC Nielsen Total Coverage to 31.10.09
