Recycling Reaches Milestone At Addenbrooke’s Hospital
Wednesday, October 20, 2010
Coca-Cola Enterprises launches on the go recycling facility.
- 70 per cent of people living in Cambridge recycle at home on a daily basis
- 48 per cent of Cambridge residents admit to recycling a gift from a friend
- 55 per cent think it's important to have recycling facilities outside the home
Coca-Cola Enterprises (CCE) has unveiled its 80th Recycle Zone in Addenbrooke's Hospital, Cambridge, as a survey from the company shows that almost three-quarters of Cambridge residents claim to recycle every day.
A Recycle Zone provides a convenient set of recycling units in public places to encourage people to recycle soft drinks packaging such as plastic bottles and cans, when they're out and about. More than half of people in Cambridge surveyed by CCE said it was important for them to have recycling facilities outside the home.
Addenbooke's Recycle Zones will be situated at the main concourse, food court, coffee pod and the Women's Royal Voluntary Service shop to encourage patients, visitors and staff to recycle on the go.
The Recycle Zone project is a partnership between CCE, WRAP (Waste & Resources Action Programme) and supported by the charity RECOUP (Recycling Of Used Plastics), combining each organisations' key strengths. The scheme forms part of CCE's sustainable packaging programme, Keep It Going, which aims to encourage people to recycle more often. Addenbrooke's Recycle Zone marks the completion ahead of schedule of CCE's three-year vision to create 80 Recycle Zones by March 2011. As a result CCE has extended its target to create 120 Recycle Zones continuing to partner with additional, high-profile locations around the UK and extending its event recycling offering to a wider profile of live events including sport.
Erika Coghlan, Vice President public affairs and communications, CCE said: "Over recent years recycling in the home and at work has become easier and easier. However, recycling options on the streets and in public areas are still few and far between.
"We are committed to reducing the impact of our packaging, and recycling as much of that packaging as possible. We know that many of our products are consumed whilst 'on-the-go', and so we are committed to providing helpful and convenient recycling solutions that help our consumers become involved in the recycling process."
For further information about Recycle Zones please contact
Anouchka Burton or Elisabeth Middlemas at 3 Monkeys Communications
on cocacolaenterprises@3-monkeys.co.uk
/ 020 7009 3100.
ENDS
Notes to editors
About Coca-Cola Enterprises Ltd
Coca-Cola Enterprises, Inc. is the world's third-largest
independent Coca-Cola bottler. CCE is the sole licensed bottler for
products of The Coca-Cola Company (TCCC) in Belgium, continental
France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway,
and Sweden.
In Great Britain (GB) Coca-Cola Enterprises Ltd (CCE) employs
around 4,500 people across England, Scotland and Wales at
manufacturing sites, regional offices and depots.
CCE is committed to minimising the environmental impact of its
products and operations, with a particular focus on sustainable
packaging and recycling, water stewardship, and energy and climate
protection.
About WRAP
- WRAP helps individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change.
- Established as a not-for-profit company in 2000, WRAP is backed by government funding from England, Scotland, Wales and Northern Ireland.
- Working in seven key areas (construction, retail, manufacturing, organics, business growth, behavioural change, and local authority support), WRAP's work focuses on market development and support to drive forward recycling and materials resource efficiency within these sectors, as well as wider communications and awareness activities including the multi-media national Recycle Now campaign for England.
About Recoup
Recoup are a plastics recycling consultancy based in Peterborough. For over 20 years, Recoup have been a key player in the recycling of plastics, through setting up schemes to collect plastics to producing guidance documentation around the recyclabililty of plastic packaging. www.recoup.org
