Fanta, Sprite And Dr Pepper Offer More Free Credit

Monday, June 14, 2010

This summer, Coca-Cola Enterprises (CCE) is set to drive consumer engagement and boost incremental purchase of its flavoured sparkling drinks portfolio with its latest on-pack promotion offering shoppers another chance to receive 50p worth of mobile credit on any major network with every purchase of a Fanta, Sprite or Dr Pepper promotional pack.

Launching in June and running until 30th September on Fanta, Sprite and Dr Pepper 330ml and 500ml packs, the promotion offers up for grabs a total £23.5m of mobile phone credit. To enter consumers simply text the unique code on-pack or enter online and 50p worth of credit will be added to their pay as you go or contract account within 48 hours.

Summer is a peak time for mobile usage and consumption of flavoured sparkling drinks . Research shows that mobile phones are a key factor in teen consumer's lives, with +90% owning a mobile and 56% claiming they 'can't live without' it . With teens having limited spending power and 75% saying they run out of credit regularly the promotion strongly appeals to this audience.

The campaign will be supported by a six figure investment including TV, outdoor advertising, mobile media, PR and high impact POS in-store.

Selena Taylor, Trade Communications Manager at CCE, says: "We're delighted to be running our 50p Mobile Credit on-pack promotion this summer. The offer has proven to be highly appealing to teen consumers and this year we have around 47m Fanta, Sprite and Dr Pepper 500ml and 330ml packs up for grabs which are key formats for this audience.

"Around 75% of teen soft drink purchase decisions are made at the chiller so the strong packaging and instant win element of this promotion are key drivers to encourage purchase. Sales of Fanta, Sprite and Dr Pepper are set to increase significantly during the promotional period so retailers should take advantage and stock up."

For stockist details please contact 08457 227222.
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For more information please contact Carly at Mercieca Ltd on 020 7485 0100 or email cocacolaenterprises@mercieca.co.uk

Notes to editors

[1]MVA Data2Decisions October 2009
[2]The Mobile Life Youth Report (Teen 13-17yr Olds) 2006 (YouGov)
[3]TCCC Project Hijack 2008 (teen study)
[4]TCCC Project Hijack 2 SEPT 2009 (teen study)
[5]2009 campaign resulted in a +20% average unit ROS increase on 500ml bottles and 330ml cans of Fanta, Sprite and Dr Pepper. Total Coverage Nielsen Unit RoS; 6wks to 12.09.09 vs full year 2009
[6]2009 campaign resulted in a +20% average unit ROS increase on 500ml bottles and 330ml cans of Fanta, Sprite and Dr Pepper. Total Coverage Nielsen Unit RoS; 6wks to 12.09.09 vs full year 2009
[7]Nielsen Total Coverage, Value sales Latest MAT to 22.05.2010
[8]Nielsen Total Coverage, Value sales Latest YTD to 22.05.2010
[9]TNS 2010
[10]Nielsen Total Coverage, Value sales Latest MAT to 22.05.2010
[11]Nielsen Total Coverage, Value sales Latest MAT to 15.05.2010
[12]Nielsen Total Coverage, Value sales Latest MAT to 15.05.2010
[13]Nielsen Total Coverage, Value sales Latest MAT to 22.05.2010
[14]Nielsen Total Coverage, Value sales Latest MAT to 15.05.2010

• The flavoured sparkling drinks sector is worth £569.8m a year
• Fanta, Sprite and Dr Pepper account for 42% of the sector
• Orange is the most popular flavour for fruit carbonates and Fanta is the No.1 orange flavoured sparkling soft drink in GB worth £90.6m
• Dr Pepper is the third fastest growing sparkling brand in the CCE portfolio, and is worth £64.5m
• Sprite is the No.1 lemon-lime drink in GB , worth £50.9m
• Sprite and Fanta are registered trade marks of The Coca-Cola Company
• Dr Pepper is a registered trade mark of DP Beverages Limited