Coke Keeps Music Live in Summer

Monday, July 26, 2010

Coca-Cola is giving shoppers the chance to win tickets to live music events every hour this August through an exciting summer on-pack promotion across its My Coke brands - Coca-Cola, diet Coke and Coke Zero.

'Win gig tickets every hour at Coke Zone.co.uk' on-pack promotion will be available on 2 litre, 330ml, 500ml, 6pk and 8pk 330ml multi-packs of Coca-Cola, diet Coke and Coke Zero.

With the on-pack activity running as part of the on-going Coke Zone promotion, shoppers will be able to enter via text message or through the website (www.cokezone.co.uk). Upon entry they will be asked to select their chosen venue, gig and date and will then be contacted if they have won following the draw for the tickets they have chosen. As well as the hourly prize draws, consumers who enter via the Coke Zone website will also be allocated points to collect which can be redeemed on other music-related products, ensuring that every entry has the potential to reward consumers .

Selena Taylor, Trade Communications Manager at Coca-Cola Enterprises comments:

"Summer provides retailers with the biggest opportunity for sales within the soft drinks category, particularly for the cola sector which grew 3.5% year on year between June and August in 2009 . Our 'Win gig tickets very hour at CokeZone.co.uk' on-pack promotion is live from the 1st August for four weeks, and we're confident this exciting promotion will drive sales and increase repeat purchase for retailers with such a motivating on-pack offer for shoppers."

"We know that music - and particularly the live music experience - appeals to a wide variety of people of all ages so it's the ideal vehicle for us to engage with our core teen and young adult consumers, as well as mums buying 'take home' packs for the family. Music is now the number one consumer passion point for GB consumers, ahead of even football, gaming, fashion and beauty , and we are confident this promotion will be hugely successful."

Win gig tickets every hour at Coke Zone.co.uk' on-pack promotion will be supported by a significant marketing campaign, including the return of the popular 'Yeah yeah yeah, La la la' adverts starring Calvin Harris, across TV and cinemas nationwide and including a dedicated tag line to communicate the 'win tickets' promotion. In addition to the multi-media campaign, My Coke will also be sampled at key music events and festivals throughout the summer.

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For more information please contact Frankie Mercieca or Carly Thornton on 020 7485 0100 or email/Frankie@mercieca.co.uk

Notes to editors

• Coca-Cola, Coke, diet Coke and Coke Zero are registered trade marks of The Coca-Cola Company

About Coca-Cola Enterprises Coca-Cola Enterprises Ltd (CCE) is a UK based subsidiary of Coca-Cola Enterprises Inc, the world's largest marketer, producer and distributor of The Coca-Cola Company's (TCCC) products.

CCE manufactures and distributes products for TCCC as well as products for other brand-owners, throughout England, Scotland and Wales, employing around 4,500 people in Great Britain across seven manufacturing sites and a number of regional offices and depots.

CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

CCE manufactures and distributes the following TCCC brands: Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbeywell, glaceau, Relentless, Powerade, Oasis and 5 Alive. In addition, CCE also distributes Monster, Appletiser, Ocean Spray and Capri-Sun on behalf of other brand owners.

CCE has the largest share of soft drinks in the UK with on-going brand and product innovation continuing to reinforce this position of leadership within the category. Coca-Cola is the UK's number one selling soft drink and remains one of the most innovative brands in the world today.

[1]The promotion starts and codes are valid for entry from 19/07/10 to 31/08/10 inclusive. Entrants must be 12 years or over and permanent residents of GB, CI or IoM. Entrants 16 years or under will require parental/guardian consent and all winners under 18 years of age must be accompanied to a gig won through the promotion, by a person aged 18 years or over. Those under 12 years are not eligible to attend gigs. Promoter: Coca-Cola Great Britain, 1 Queen Caroline Street, London W6 9HQ
[2]AC Nielsen Total Coverage Value w/e 06.06 to w/e 29.08.2009
[3] FRUKT Consumer Point, September 2009
[4]AC Nielsen Total Coverage to 08.05.09 [5]AC Nielsen Total Coverage to 08.05.09