At the end of the day, there’s always a Schweppes

Friday, July 09, 2010

This summer, the nation's number one mixer brand Schweppes is making a welcome return to TV screens with a tongue-in-cheek campaign that stays true to the brand's British personality. Set to entertain, the ad breaks from 12th July. The new humorous creatives parody a suburban, middle class couple as they blindly ignore the chaos in their daily lives, content in the knowledge that 'At the end of the day, there's always a Schweppes'.

Amusing viewers by amplifying situations that they can relate to the ads showcase a 'Keep Calm and Carry On' mentality towards exaggerated daily occurrences. They remind viewers that regardless of their day, they can always relax with a Schweppes as their first drink of the evening, making the end of a hard day that little bit easier.

Craig Smith, Vice President Marketing & Strategic Planning at Coca-Cola Enterprises Ltd, says: "This new campaign injects a modern twist into the distinctly British heritage of Schweppes, reaffirming the brand's tradition for iconic, humorous ads. Part of a multi million pound brand investment, the new ad together with our in store activations will ensure that Schweppes will be at the forefront of customers' minds when shopping for mixers this summer, leading to an increase in demand for retailers across the country."

The campaign will run alongside the brand's multi-million pound business initiative with Diageo, 'Together for a Better Summer', promoting the choice of spirit and mixer drinks for summer occasions. The activity marks the two brands biggest joint marketing campaign to date, partnering the Schweppes range with Pimm's®, Smirnoff® and Gordon's® and running across TV, radio, outdoor, press and POS.

- ENDS -
For more information, please contact Carly at Mercieca on 020 7485 0100 or cocacolaenterprises@mercieca.co.uk

Notes to editors

Notes to editors

• Coca-Cola is a registered trademark of The Coca-Cola Company.
• Schweppes, the fountain device and the 196 graphics are registered trademarks of Atlantic Industries.
• The Pimm's®, Smirnoff® and Gordon's® words and associated logos are trademarks

About Schweppes
Schweppes was the world's first ever carbonated soft drink, invented by Jacob Schweppe in 1783. The brand was first produced in Drury Lane, London, which is behind its distinctly British feel. Schweppes markets a range of products; Tonic Water, Lemonade, Sparkling and Still Water, Soda Water, Bitter Lemon, Ginger Ale, Ginger Beer, plus a range of juices and cordials.

Schweppes Mixers are available in 150ml Lemonade, Tonic, Soda, Slimline Tonic, Bitter Lemon single can; 150ml 12 pack can Tonic, Slimline Tonic, Canada Dry, Lemonade, Soda Water; single Schweppes Lemonade 330ml cans; 330ml 6 pack can Schweppes Lemonade and Schweppes Slimline Lemonade; 1L Schweppes Tonic, Slimline Tonic, Tonic with Lemon, Slimline Tonic with Lemon, Bitter Lemon, Slimline Bitter Lemon, Soda Water, Canada Dry, Lemonade, Slimline Canada Dry, Russchian; 3x1L Schweppes Tonic Tripack, Slimline Tonic 3x1L Tripack; 1.5L Schweppes Lemonade; 2L Schweppes Lemonade and Slimline Lemonade.

About Coca-Cola Enterprises
Coca-Cola Enterprises Ltd (CCE) is a UK based subsidiary of Coca-Cola Enterprises Inc, the world's largest marketer, producer and distributor of The Coca-Cola Company's (TCCC) products.

CCE manufactures and distributes products for TCCC as well as products for other brand-owners, throughout England, Scotland and Wales, employing around 4,500 people in Great Britain across seven manufacturing sites and a number of regional offices and depots.

CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

CCE manufactures and distributes the following TCCC brands: Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbeywell, glaceau, Relentless, Powerade, Oasis and 5 Alive. In addition, CCE also distributes Monster, Appletiser, Ocean Spray (from 2010) and Capri-Sun on behalf of other brand owners.

CCE has the largest share of soft drinks in the UK with on-going brand and product innovation continuing to reinforce this position of leadership within the category. Coca-Cola is the UK's number one selling soft drink and remains one of the most innovative brands in the world today.

[1]Nielsen Total Coverage, volume and value sales, 52 w/e 19/06/2010 -
[2]Including Schweppes Tonic, Schweppes Lemonade and Coca-Cola
[3]AC Nielsen Total Coverage to 08.05.09
[4]AC Nielsen Total Coverage to 08.05.09