Appletiser celebrates summer with big apple on pack promotion

Wednesday, June 16, 2010

This June, Appletiser, the 100% fruit juice premium soft drink, is featuring an exciting on pack activity entitled 'The Appletiser Big Apple promotion', on more than two million of its 330ml cans.

Shoppers will be given the opportunity to win one of a thousand designer handbags, available via ASOS.com and three exclusive New York shopping trips with £5,000 spending money.

The promotion will run from June until the end of October, on single cans across all channels and also on six-packs in multiple retail outlets. Shoppers can be in with a chance of winning by texting the 6-digit code on the bottom of the can to the dedicated promotion number .

Andy Thompson, Senior Brand Manager, Appletiser said: "The New York trip and designer handbag promotion is set to boost sales of Appletiser by offering our core consumers - 25-35 year old women - the chance to win highly sought after prizes. Retailers should ensure the cans have good visibility in store and merchandise the Appletiser range together for maximum standout in the chillier. Locating Appletiser next to complementary categories such as confectionery and crisps, which are most often purchased with soft drinks will further drive sales."

The promotional 330ml cans will also be available in selected wholesale outlets from June.

-Ends-
For more information, please contact Simone Harvey on 020 78485 0100 or simone@mercieca.co.uk

Notes to editors

[1]Restrictions on entry are: One text message per day (standard text rates) between 6am and midnight. Closes 31/10/10. Open to UK and ROI residents only aged 18 years and over. Northern Ireland - No purchase necessary to enter. Republic of Ireland - Game of skill via www.appletiserbigapplepromo.co.uk
[2]HIM CTP 2009, CCE Open More Business report 2010, page 32
[3]AC Nielsen Total Coverage to 31.10.09
[4]AC Nielsen Total Coverage to 31.10.09

• Appletiser, Peartiser & Fruitiser are registered trademarks of SAB Miller Finance B.V.
• The Appletiser portfolio includes Appletiser, Peartiser and two Fruitiser flavours - Pomegranate & Raspberry and Mango, Apple & Mandarin. All four are gently sparkling and made with 100% fruit juice (from concentrate) with no added sugar, preservatives, or artificial colourants. Each 275ml bottle and 330ml can also count for one of the recommended five-a-day allowance of fruit and vegetables.

Coca-Cola Enterprises Ltd (CCE) is a UK based subsidiary of Coca-Cola Enterprises Inc, the world's largest marketer, producer and distributor of The Coca-Cola Company's (TCCC) products.

CCE manufactures and distributes products for TCCC as well as products for other brand-owners, throughout England, Scotland and Wales, employing around 4,500 people in Great Britain across seven manufacturing sites and a number of regional offices and depots.

CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.

CCE manufactures and distributes the following TCCC brands: Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbeywell, glaceau, Relentless, Powerade, Oasis and 5 Alive. In addition, CCE also distributes Monster, Appletiser, Ocean Spray and Capri-Sun on behalf of other brand owners.

CCE has the largest share of soft drinks in the UK with on-going brand and product innovation continuing to reinforce this position of leadership within the category. Coca-

Cola is the UK's number one selling soft drink and remains one of the most innovative brands in the world today.