See spooky soft drink sales this Halloween!

Wednesday, September 23, 2009

To celebrate this Halloween, Coca-Cola Enterprises Limited (CCE) is launching an on-pack promotion across 'Fanta', 'Sprite' and 'Dr Pepper' 2L bottles and 150ml single cans. The themed 'Party Potions' packs will feature your complete Halloween/bonfire party guide on the back of packs, including special Halloween inspired food and drink recipes, funky pumpkin face ideas, downloadable sound FX as well as great ideas for decorations, costumes, games, spooky stories and traditions.

Halloween is one of the fastest growing occasions after Christmas and Easter and this year with the economic downturn encouraging a growth of 'at home' socialising[1], the 'in home' Halloween occasion is set to be even bigger in 2009.

Flavoured carbonates are worth £549m[2] in the UK, and are hugely popular during Halloween. 'Fanta' is driving the flavoured carbonates growth, with a 20% share of the sector[3] and retail sales currently worth £113.7m[4]. 'Sprite' is the world's leading lemon-lime flavoured soft drink with UK sales worth £61.9m[5] and 'Dr Pepper's' bold unique flavour ensures it remains a firm consumer favourite[6].

James Bruckner, RGM Manager, Marketing at CCE comments: "Halloween is becoming a more popular occasion in the UK, with shoppers purchasing for both 'trick or treaters' and parties with family and friends. We are seeing increasing consumer trends for bulk buying during this time and believe that the themed on-pack activity with 2L bottles will drive consumer purchase. Retailers can maximise the Halloween opportunity by creating in-store theatre around relevant products, dual siting, and using dedicated point of sale to drive shopper engagement in-store."