The University of Warwick launches UK’s first higher education On-The-Go ‘Recycle Zone’

Monday, October 13, 2008

COVENTRY 13 October. The University of Warwick is the UK's first higher education institution to feature Coca-Cola Enterprises and WRAP's 'Recycle Zone', enabling students, faculty members and visitors to recycle their bottles and cans on the move. The University of Warwick is the next high profile location in the country to adopt this innovative scheme, following in the footsteps of Festival Place Shopping Centre in Basingstoke and Thorpe Park; both of which launched earlier this year.

The launch marks an important step in a three year vision to create 80 Recycle Zones by 2011. Other locations will include additional theme parks, shopping centres, and major international travel hubs. The new scheme builds on consumer interest in recycling and supports the Government's target of increasing the national recycling rate to 40% by 2010.

Nick Hillard, Environment Manager at the University of Warwick, said: "We're very proud to be the first university to take on this initiative in the UK. With such a high concentration of people at the campus, the University of Warwick has tremendous potential for recycling and we're confident our students and staff will be making full use of these facilities. This new scheme complements our ongoing commitment to enhancing our environmental profile, through recycling, energy efficiency, sustainable transport and carbon management."

The Recycle Zones at the University of Warwick will be located at various catering locations throughout the campus, including the Student Union and Café Library. As well as encouraging people to recycle their empties there and then, the scheme is also intended to remind people to think about recycling as part of their everyday life.

Erika Coghlan, VP, Coca-Cola Enterprises Limited, said: "People often have good intentions but convenience is key. Recycle Zones make it easy for people to choose to recycle.  The Recycle Zone at Warwick will help its students and staff to recycle more whilst they're on-the-go."

Nick Gammage, Director of Communications at WRAP, (Waste & Resources Action Programme) said: "WRAP's Recycle Now campaign has helped to make recycling an important part of our daily lives. At the beginning of this academic year, it is great that Warwick students can recycle more when they are on campus, so recycling becomes a daily habit."

In partnership with recycling charity, Recoup, Recycle Zone offers up to 15 days technical consultancy to each participating location to enable them to adopt best practice for collection and recycling for drinks cans and bottles.


For any further information please contact:
For further information please contact:
Kate Lawson
katel@chocolatecom.co.uk
+ 44 (0) 20 8322 1922
+ 44 (0) 79 1925 0766

Notes to editors

About Coca-Cola Enterprises
Coca-Cola Enterprises Ltd is a subsidiary of Coca-Cola Enterprises Inc, the world's largest marketer, producer and distributor of the products of The Coca-Cola Company (TCCC).  Coca-Cola Enterprises Ltd manufactures and distributes TCCC products, as well as products for other brand-owners, throughout England, Scotland and Wales, and employs around 4,600 people.

Coca-Cola Enterprises is committed to minimising the environmental impact of its products and operations. It is particularly focused on sustainable packaging, water stewardship, and energy and climate protection, and has made good progress in these areas, although there is still more to be done. For example in Great Britain, energy use across manufacturing operations has been reduced by 16% since 2001; packaging has also been reduced - the iconic glass Coke bottle is now 20% lighter; the amount of water used per litre of product has been cut by 21% since 2001; and 90% of waste at sites is now recovered or recycled.



Recycle Now
Recycle Now is the national recycling campaign for England, aimed at encouraging more of us to recycle more things, more often and to understand the positive benefits of our actions.

Created and delivered by WRAP (Waste & Resources Action Programme) on behalf of the Government, Recycle Now was launched in 2004 and supports the achievement of  recycling targets - most notably to help increase the national recycling rate to 40% by 2010 (currently at 33%)

Recycle Now encompasses an integrated mix of advertising, website support (www.recyclenow.com), schools activities and an integrated, broad-based PR campaign. 

In addition, Recycle Now also works closely with key third parties including local authorities and retailers to deliver positive, consistent messages to the public at national and regional level to encourage increased recycling. 

More information about WRAP's work with local authorities and retailers can be found at: www.wrap.org.uk/local_authorities  www.wrap.org.uk/retail



About WRAP
Established as a not-for-profit company in 2000, WRAP is backed by government funding from England, Scotland, Wales and Northern Ireland.

WRAP works in partnership to encourage and enable businesses and consumers to be more efficient in their use of materials and recycle more things more often. This helps to minimise landfill, reduce carbon emissions and improve our environment.

Working in seven key areas (Construction, Retail, Manufacturing, Organics, Business Growth, Behavioural Change, and Local Authority Support), WRAP's work focuses on market development and support to drive forward recycling and materials resource efficiency within these sectors, as well as wider communications and awareness activities including the multi-media national Recycle Now campaign for England. www.wrap.org.uk 



About the University of Warwick
The University of Warwick is a campus university located on the south west edge of the city of Coventry literally straddling the border between the county of Warwickshire and the West Midlands and is regarded as one of the country's leading universities. It was established in 1965 as a response to a government initiative to expand access to higher education. In 2000 Warwick Medical School was opened as part of an initiative to train more doctors in the UK. In the last Research Assessment Exercise the University was the 5th highest-ranked research institution in the UK. 



About Recoup
Recoup is the UK's leading authority on plastics waste management, providing specialist plastics recycling consultancy and project support to our members and a wide range of clients across the plastics supply, use and recycling chain. Founded in 1990, Recoup has invested continuously in research, development and equipment to support UK plastics recycling programmes.

Plastics recycling can form an important part of a sustainable waste management programme. Recoup helps organisations to maximise their plastics recycling opportunities and shape socially responsible plastics packaging recycling programmes. Through Recoup Services Ltd we can help to maximise the value of your collected plastics packaging, and we buy and sell a range of baled plastic materials.  To find out more about Recoup, see www.recoup.org.