Oasis Launch New Ads to Hydrate Retail Sales

Tuesday, June 24, 2008

Coca-Cola Enterprises Ltd (CCE) has launched another ground-breaking advert for the UK's number one Adult Juice Drink, Oasis . The advert will air on the 3rd July as part of a £4 million marketing investment which includes TV and outdoor advertising, PR and in-store POS materials.
Oasis is currently worth £79 million in retail sales  and as well as being the number one Adult Juice Drink brand, is one of the fastest growing established soft drink brands in the UK, growing ahead of the Juice Drinks sector by 14% .

Following the successful 2007 campaign, the advert uses the tagline 'For People Who Don't Like Water' and highlights the refreshing taste of 'Oasis'. The advert begins with a young girl moaning that she is thirsty, to which her mother answers that she should drink some water. The girl refuses and declares her love for Cactus Kid, who would never drink water. At this point Cactus Kid enters to rescue her with a bottle of 'Oasis' and the couple escape to his car to go 'on the run'.

Kate Bourne, Breakthrough Development Manager at CCE comments:
"Oasis is being transformed from a product to a brand with an irreverent and engaging personality via a powerful core creative idea. We are confident that the creative approach in the latest campaign will help further increase brand awareness among consumers and increase sales for retailers."

The theme of the campaign is further illustrated through outdoor advertising throughout August and September for maximum impact. POS such as branded bins and shelf barkers will also be available for in-store standout.
For all retailer enquiries please call 08457 227 222.